Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Membership Geeks Podcast with Mike Morrison - 293 - Have You Hit The Revenue Ceiling For Your Membership Business?

293 - Have You Hit The Revenue Ceiling For Your Membership Business?

02/16/21 • 24 min

1 Listener

Membership Geeks Podcast with Mike Morrison

Did you know that every membership has a revenue ceiling?

The revenue ceiling refers to the absolute peak of how much your membership is capable of generating. Knowing what your revenue ceiling is will help motivate you to achieve your full earning potential. And, if you’ve already hit the revenue ceiling for your membership business, you can begin to explore ways to raise the ceiling.

If this is the first time you’ve heard anything about a revenue ceiling, you’re not alone. However, it is worth taking the time to consider whether or not you’ve hit the revenue ceiling for your membership business.

In this episode, I help you calculate your revenue ceiling and discuss how you can raise the ceiling if you’re not ready to stall just yet.

Essential Learning Points:

  • How to calculate your revenue ceiling
  • What to do if your monthly revenue is higher than your revenue ceiling calculation
  • Why hitting your revenue ceiling isn’t a bad thing
  • How to raise your revenue ceiling

Important Links & Mentions:


Key Quotes:

“The reality is every membership and every subscription has a ceiling.”

“If you do the math, and the ceiling that you're coming out with is less than where you are right now... most likely, it means that your sales or your churn rates have dropped recently.”

plus icon
bookmark

Did you know that every membership has a revenue ceiling?

The revenue ceiling refers to the absolute peak of how much your membership is capable of generating. Knowing what your revenue ceiling is will help motivate you to achieve your full earning potential. And, if you’ve already hit the revenue ceiling for your membership business, you can begin to explore ways to raise the ceiling.

If this is the first time you’ve heard anything about a revenue ceiling, you’re not alone. However, it is worth taking the time to consider whether or not you’ve hit the revenue ceiling for your membership business.

In this episode, I help you calculate your revenue ceiling and discuss how you can raise the ceiling if you’re not ready to stall just yet.

Essential Learning Points:

  • How to calculate your revenue ceiling
  • What to do if your monthly revenue is higher than your revenue ceiling calculation
  • Why hitting your revenue ceiling isn’t a bad thing
  • How to raise your revenue ceiling

Important Links & Mentions:


Key Quotes:

“The reality is every membership and every subscription has a ceiling.”

“If you do the math, and the ceiling that you're coming out with is less than where you are right now... most likely, it means that your sales or your churn rates have dropped recently.”

Previous Episode

undefined - 292 - Are You Leaving Money On The Table in Your Membership Business

292 - Are You Leaving Money On The Table in Your Membership Business

1 Recommendations

If you run a membership site (or any business for that matter), you've probably heard things like, "You're leaving money on the table," from other so-called business professionals.

They might encourage you to launch a new product, start hosting events, or doing one-to-one coaching sessions, etc., with the sole purpose of generating more revenue. While this may be true for some people, it doesn’t mean it’s the right move for everyone.

In this episode of the podcast, I reflect on why it’s okay to “leave money on the table” if it's not a table you want to be at, how to be more confident in your decisions, and why you need to trust that you know what’s best for your membership site.

Essential Learning Points:

  • Why it’s okay to leave money on the table when it’s a table you don’t want to sit at
  • Understanding why people like to share “business advice” and why you shouldn’t feel under pressure to listen!
  • The true meaning of success and why you should choose opportunities carefully

Important Links & Mentions:

  • Episode 61: How to Add Multiple Revenue Streams to an Existing Membership

Key Quotes:

“Memberships can work very well as part of a larger ecosystem of products and services.”

“A lot of entrepreneurs will feel driven by their nature to feel like they have to jump on every possible opportunity available to them. However, that doesn't mean that you have to go in that direction.”

“What works for one person isn't always guaranteed to work for someone else. There are no guarantees, no one-size-fits-all business model and no absolutes in this game.”

Next Episode

undefined - 294 - How to Create a Private Podcast for your Members

294 - How to Create a Private Podcast for your Members

Did you know that private podcasting could enhance your membership business?

By now, most of us are familiar with podcasts. Many of us are avid listeners already. Private podcasting hasn’t quite taken off as much as regular podcasting, mostly because of a lack of systems in place to create them. But, if you could get your private podcast set up the right way, it could be a great way to offer your members exclusive content and extra value.

At The Membership Guys, we use Captivate.FM to host our podcast. Captivate is a great podcasting host which offers private podcasting. Using a selection of great automation tools, Captivate has really nailed their private podcasting system.

In this episode, I’m joined by Mark Asquith, the CEO and founder of Captivate.FM to discuss how private podcasts work and how they can enhance your membership business. I also reveal some great strategies to help you create a private podcast for your membership.

Essential Learning Points:

● What private podcasting is and why you should consider creating one for your membership site

● How to use Captivate.FM to create and host your private podcast

● How to use private podcasts to enhance the quality of your membership site

Important Links & Mentions:

The Membership Guys

The Membership Academy

Captivate.FM

6 Ways to Use a Podcast to Promote Your Membership

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/membership-geeks-podcast-with-mike-morrison-90240/293-have-you-hit-the-revenue-ceiling-for-your-membership-business-11733202"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 293 - have you hit the revenue ceiling for your membership business? on goodpods" style="width: 225px" /> </a>

Copy