Marketing Nuggets - 71: Exhibitions: My secret tips when there's no playbook to follow

71: Exhibitions: My secret tips when there's no playbook to follow

03/07/23 • 24 min

Following on from episode 70, this is a whole episode dedicated to trade shows and exhibitions. I'm taking you behind the scenes to when I used to be responsible for 25 events each year - for both B2B and B2C and everything that I figured out along the way. One things for sure, I didn't have a playbook to follow, so this episode is for anyone who find themselves in a similar situation! Enjoy!!
Looking for my marketing plan masterclass course?
Link: https://marketing-nuggets-school.teachable.com/

Previous Episode

70: Your cheat sheet to learn trade marketing

This is a more niche area of marketing and is essentially how marketing supports product based businesses with marketing tactics when the product is with wholesalers, retailers or distributors. And contrary to popular definitions it's much more than trade shows and promo help!! This is a good episode to help expand your knowledge into a different kind of marketing, even if you don't think it's something you're going to do - I didn't think I would either!!
Looking for my marketing plan masterclass course?
Link: https://marketing-nuggets-school.teachable.com/

Next Episode

72: A day in the life as a B2B marketing lead

Complimenting episode #12 where I take you through my day in the life as a marketing lead - But this time I'm a B2B marketer! So i'm doing a new episode to take you through a typical day, and the changes from when I was a B2C lead. The perfect episode if you might consider going B2B at any point in your career. No need for a notepad and pen for this episode!
Looking for my marketing plan masterclass?
Link: https://marketing-nuggets-school.teachable.com/