Marketing Nuggets

We've all been there - whether you're managing a lot of people, channels, countries, launches or campaigns - marketing is trying to spin a whole bunch of plates at the same time, whilst trying to go viral, get engagements up, launch a product successfully and so much more. Over the years I've had my fair share of days where I've felt overwhelmed with my to do list. So this podcast is sharing my top 5 things to alleviate marketing stress to help you have a calmer, more productive week.

Today I am not only sharing the 3.5 tactics that will help your email marketing channel out perform the rest, but also I'm going through some mistakes that I have done to help you avoid in the future. In this episode I intro & explain lead generators, the 2 automations emails you need from the get go, ad hoc emails & how they're not so ad hoc and finally the epitome of email marketing; we're talking segmentation & personalisation. Some email nuggets the whole way through this episode so get your notepad ready!

Starting off where episode 66 finished, I'm now getting more into the 'how to' create campaigns that work. Today, i'm taking you through the 4 core elements - from planning, preparing, executing to analytics. I've finessed my system over the years, after leanings from over 50 campaigns. Grab your notebook and pen for this one - no gate keeping here!

Happy New Year! This is one of those non-marketing podcasts and is for everyone who's trying to figure out how to get back into routine and how to be productive again after the festive period - or any holiday for that matter.
In this episode, I'm sharing the number one thing to help you get back on track quickly and easily - but also my best resources - everything from the best productivity planner to all of the resources and books that taught me how to get my routine down to being a productive Head of Marketing after 2 weeks of watching Netflix and having baileys in every coffee!

Let's talk about how to plan and manage the unexpected. Unlike traditional channels where you'd expect to see marketing messages, stunts are quite literally appearing somewhere you shouldn't. With this style of marketing, there can come incredible press, trending on Twitter, and huge word-of-mouth pick-up. But, who's planning and running it all to ensure it goes to plan, when there's no blueprint on 'how to' left for you? This episode is my top 5 (and a couple more) nuggets to help you organize and execute your brand's stunt no matter if the budget is £10 or £100k.