Marketing Nuggets - 68: The 4 core elements to create a successful campaign

68: The 4 core elements to create a successful campaign

02/14/23 • 25 min

Starting off where episode 66 finished, I'm now getting more into the 'how to' create campaigns that work. Today, i'm taking you through the 4 core elements - from planning, preparing, executing to analytics. I've finessed my system over the years, after leanings from over 50 campaigns. Grab your notebook and pen for this one - no gate keeping here!

Previous Episode

67: Reviewing the 2023 Super Bowl ads so you don't have to

Taking you through 8 different category winners based on my review of this year's ads... enjoy this bonus episode!!!
The Marketing Nuggets Award categories...
1. The funny & authentic one
2. The classic one
3. The pop culture one
4. The car one
5. The B2B one
6. The ad that wasn't an ad
7. The interception
8. The WINNER

Next Episode

69: How to market to a target audience that's not like you

It's no secret, if you're marketing to an audience that are similar to you in demographics and psychographics then it's so much easier to come up with concepts, content and campaigns.
But, I've actually spent more of my career, marketing to people that are different to me and so along the way I've found 9 pieces of advice that help me to ensure I can create successful results, no matter who the 'hero' of my marketing is.
I recommend going back and listening to Episode 7: 'Don't be a lazy marketer! Here's what you need to know about your Target Audience' if you haven't already to help with more context around getting to know your audiences.
Looking for my marketing plan masterclass course?
Link: https://marketing-nuggets-school.teachable.com/