11: The 3.5 email marketing tactics you need for efficiency & effectiveness

04/18/21 • 26 min

Today I am not only sharing the 3.5 tactics that will help your email marketing channel out perform the rest, but also I'm going through some mistakes that I have done to help you avoid in the future. In this episode I intro & explain lead generators, the 2 automations emails you need from the get go, ad hoc emails & how they're not so ad hoc and finally the epitome of email marketing; we're talking segmentation & personalisation. Some email nuggets the whole way through this episode so get your notepad ready!

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10: Is content really king? Nuggets from a content professional on what we want to know in 2021

Is content really 'king'? A content professional Ruby, joins me to discuss her content marketing career & shares some marketing nuggets for budding content marketers and copywriters. As well as what she wishes her 20 year old self knew and what content to look out for in 2021...

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12: A look behind the curtain; an average day in the corporate world of being a Marketing Lead

I always think at university they never give you enough information into what it's really like doing day to day roles in marketing. Yes, there's a job spec but there's only so much you can get from that. So for any of you budding marketers, who like me wanted to achieve the goal of being Head of Marketing but not sure what that might look like; in this episode I take you on a whistle stop tour of what an average day in the corporate world of leading a marketing team.