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Marketing Music Education with Kathleen Heuer - Fran Kick

Fran Kick

08/06/14 • 22 min

Marketing Music Education with Kathleen Heuer

Joining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month, and that’s where we sat down to talk.

Here are the highlights with Fran Kick

02:07 Leadership training for students and parents

03:20 Bring a friend!

04:02 The one thing booster groups can do TODAY to improve: have every parent attend one school board meeting

05:50 The number one excuse parents use to get out of attending school board meetings

07:10 “Relentlessly positive:” persistence pays off

08:50 The difference between 90% in music versus 90% in an academic classroom

09:24 Leadership for volunteers: appreciation is the key

10:41 “When people feel appreciated, they’re willing to give more.”

11:18 The surprising source of many Music for All volunteers

12:30 The type of person Music for All attracts

13:25 Recruiting and retention of music students

14:05 How a music student is like French pastry

15:02 Time commitment: How much is too much?

16:11 The case for releasing the students from the band room occasionally

17:09 Music students and directors need to interact with the rest of the world

18:09 The band director who was reprimanded for “mobilizing” his parents to advocate

18:49 How to virtually guarantee buy-in from administrators

21:07 How to change the culture of a school and a community

21:21 Instead of a mic drop at the end, there’s a pen drop

Here’s the bit on the band director who was reprimanded for “mobilizing” his parents to advocate for the music program:

“Faced with the prospect that Parrott Middle School’s band would be eliminated for the coming school year, Harrin helped mobilize a group of supporters to speak during a Hernando County School Board meeting in May.... But Harrin’s efforts have landed him in some hot water with Hernando High principal Leechele Booker.

“After the May 6 board meeting, Booker gave Harrin, who served as the band director for both Hernando High and Parrott this past school year, a “letter of direction,” reprimanding him for his actions.

“‘This letter of direction is being given to you for assembling a group of students and parents from (Hernando) to attend a school board meeting with the sole purpose of voicing a complaint about the assumed demise of the band program at (Parrott),’ she wrote in a May 9 letter.

“In her letter, Booker wrote that Harrin failed to follow proper procedures for lodging a complaint.

“‘Please keep in mind that you have an obligation to make reasonable precautions to distinguish between your personal views and views that negatively represent (Hernando High),’ she said.

Read the full article here.

Here’s Fran at the 2011 Music for All Summer Symposium:

Thanks for bearing with me during my learning curve while I work to improve the audio quality. It bugs me, too!

If you enjoyed this episode, please take a moment to subscribe in iTunes. Bonus points and a shout out if you leave an honest review there (here’s how)! Reviews make it possible to reach more people who might find this podcast helpful.

Thanks also for sharing the podcast with friends and colleagues. Be sure to like the Facebook page for updates! You can also subscribe to my email list to get updates in your inbox.

The post Fran Kick appeared first on

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Joining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month, and that’s where we sat down to talk.

Here are the highlights with Fran Kick

02:07 Leadership training for students and parents

03:20 Bring a friend!

04:02 The one thing booster groups can do TODAY to improve: have every parent attend one school board meeting

05:50 The number one excuse parents use to get out of attending school board meetings

07:10 “Relentlessly positive:” persistence pays off

08:50 The difference between 90% in music versus 90% in an academic classroom

09:24 Leadership for volunteers: appreciation is the key

10:41 “When people feel appreciated, they’re willing to give more.”

11:18 The surprising source of many Music for All volunteers

12:30 The type of person Music for All attracts

13:25 Recruiting and retention of music students

14:05 How a music student is like French pastry

15:02 Time commitment: How much is too much?

16:11 The case for releasing the students from the band room occasionally

17:09 Music students and directors need to interact with the rest of the world

18:09 The band director who was reprimanded for “mobilizing” his parents to advocate

18:49 How to virtually guarantee buy-in from administrators

21:07 How to change the culture of a school and a community

21:21 Instead of a mic drop at the end, there’s a pen drop

Here’s the bit on the band director who was reprimanded for “mobilizing” his parents to advocate for the music program:

“Faced with the prospect that Parrott Middle School’s band would be eliminated for the coming school year, Harrin helped mobilize a group of supporters to speak during a Hernando County School Board meeting in May.... But Harrin’s efforts have landed him in some hot water with Hernando High principal Leechele Booker.

“After the May 6 board meeting, Booker gave Harrin, who served as the band director for both Hernando High and Parrott this past school year, a “letter of direction,” reprimanding him for his actions.

“‘This letter of direction is being given to you for assembling a group of students and parents from (Hernando) to attend a school board meeting with the sole purpose of voicing a complaint about the assumed demise of the band program at (Parrott),’ she wrote in a May 9 letter.

“In her letter, Booker wrote that Harrin failed to follow proper procedures for lodging a complaint.

“‘Please keep in mind that you have an obligation to make reasonable precautions to distinguish between your personal views and views that negatively represent (Hernando High),’ she said.

Read the full article here.

Here’s Fran at the 2011 Music for All Summer Symposium:

Thanks for bearing with me during my learning curve while I work to improve the audio quality. It bugs me, too!

If you enjoyed this episode, please take a moment to subscribe in iTunes. Bonus points and a shout out if you leave an honest review there (here’s how)! Reviews make it possible to reach more people who might find this podcast helpful.

Thanks also for sharing the podcast with friends and colleagues. Be sure to like the Facebook page for updates! You can also subscribe to my email list to get updates in your inbox.

The post Fran Kick appeared first on

Previous Episode

undefined - Erin Fortune of Music For All

Erin Fortune of Music For All

I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, and whose secrets we might steal to be able to apply to our own music programs.

Erin Fortune is the Senior Marketing Coordinator for Music for All. She spearheads a lot of their digital marketing efforts, so I knew she’d have some tips and tricks to share. Check out some of the highlights here, and find out how you can win a $30 gift card to Erin Condren to snap up one of Erin Fortune’s favorite products!

Here are the highlights with Erin Fortune:

7:32 Why MFA is awesome

11:51 Erin’s favorite social media tools

16:37 What you need to know about analytics

20:20 What every music parent wants from social media

21:30 Where every music booster organization should start with social media

24:15 Erin’s tips on using email with your music booster group

26:30 Make sure these people are on your mailing list!

27:23 Erin’s two top tips for working with volunteers

30:56 The fundraisers you should ditch and the new ones you should try

32:46 Erin’s number one tip: use an editorial calendar!

Check out these links that Erin Fortune mentioned throughout the episode:

Ferris State University, her alma mater

What the heck are SWAGs?

Google Calendar

Erin’s favorite tool: her Erin Condren planner
(see below to enter to win $30 at ErinCondren.com, courtesy of yours truly!)

Summer Symposium Evening Concerts

Digital tools she recommends (I can second almost all of them):

To get the editorial calendar that Erin uses, email her at [email protected].

Did you miss the giveaway? Get $10 off your purchase at ErinCondren.com here!

a Rafflecopter giveaway

Next Episode

undefined - Seth Williams, Advocacy Coordinator for Music for All

Seth Williams, Advocacy Coordinator for Music for All

On today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school!

Seth Williams is the former Advocacy Coordinator for Music for All. Seth has been involved with Music for All and its programs for nearly ten years – as a participant, volunteer, event staff, intern and full-time staffer. He recently relocated to Los Angeles, where he attends UCLA School of Law. Seth is an active advocate for music education and the arts. While at MFA, he curated advocacy content, represented Music for All in the state and national arts advocacy community and developed new advocacy and awareness initiatives for the organization.

Here are the highlights of my conversation with Seth Williams:

0:52 Meet Seth!

1:25 Advocacy: Music for All’s vision

2:05 A typical day for Seth in the Music for All office

2:48 The digital tools he depends on

4:17 Advocacy isn’t just sending letters or attending rallies

5:44 The importance of new media in advocacy

6:20 The case for blogging

7:46 Proactive vs. reactive advocacy

8:19 The importance of attending school board meetings—before issues arise

10:20 How parents can make a difference on local, state and national levels

11:59 Recruiting volunteers the MFA way (and following Fran Kick’s advice!)

12:51 Volunteer burnout

13:12 Matching volunteers’ skills to tasks

13:36 Parent recognition

14:47 Seth’s alma mater

15:17 Fundraising: “Any idea is worth trying once.”

16:15 A creative fundraiser that’s successful on several levels

17:43 Seth gets the last word

Resources

Fanfare: the weekly advocacy blog post Seth curated for Music for All

Advocacy websites Seth recommends:

This is a good way to find state advocates: http://www.americansforthearts.org/by-program/networks-and-councils/state-arts-action-network

For news/articles, two of Seth’s favorites are:

Volunteering with Music for All

Patrick John Hughes Parent/Booster Award: 2014 nominations due September 15!

Seth’s alma mater: Centerville H.S. (OH)

The creative fundraiser Carmel H.S. (IN) took on

The digital tools Seth mentioned:

If you enjoyed this episode, please

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