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Marketing Music Education with Kathleen Heuer

Marketing Music Education with Kathleen Heuer

Kathleen Heuer

Marketing Music Education is THE podcast that encourages music educators & boosters to use simple tools and tactics to increase the reach, influence and “relentlessly positive” perception of their programs. In addition to tips and tricks, I’ll also feature other topics and guests that affect the world of music education. In a world where we're all waiting for the next budget battle axe to drop, the techniques you learn here will strengthen the armor that protects the program you've worked so hard to build.
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Top 10 Marketing Music Education with Kathleen Heuer Episodes

Goodpods has curated a list of the 10 best Marketing Music Education with Kathleen Heuer episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Music Education with Kathleen Heuer for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Music Education with Kathleen Heuer episode by adding your comments to the episode page.

Marketing Music Education with Kathleen Heuer - Eugene Cantera of the Dallas School of Music

Eugene Cantera of the Dallas School of Music

Marketing Music Education with Kathleen Heuer

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10/01/14 • 42 min

Eugene Cantera of the Dallas School of Music:
Are You Making These Common Website Mistakes?

Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs in the Dallas area in the rock and jazz genres. Eugene recently returned from an artist in residency at the Wilderness School in Adelaide, Australia where he taught and performed with several ensembles.

Eugene was kind enough to join me on this week’s podcast, where we talked about some tips & tricks to optimize your website and social media. A large percentage of the Dallas School of Music’s clientele is online, so they’ve developed some serious digital chops along the way.

The Top 10 Mistakes on Your Music Program’s Website

1. Poor Overall Aesthetic Design – Want good examples? Check out Google, Amazon, or Samsung: simple, clean, functional.

2. Marginal Functionality and Navigation – you must make it easy to get around your site in just a few clicks

3. No Optimization – let’s face it, many of you have no idea what SEO means nor do you have the time or patience to learn. But adding relevant keywords and phrases to your site is only the beginning of the process that will help people find you.

4. Lack of or Poor Choice of Keywords – these improve the overall chances that your website will be indexed by search engines.

5. Lack of or Poor Descriptors – meta tags are yet another device that provide information to search engines. Though they aren’t a “magical solution” they can definitely help ensure your website appears on search engine results pages.

6.Lack of or Poor Choice of Images – most music sites use outdated images or worse, those cute spinning quarter notes. But the moms, dads and admins that you want to attract are more savvy than that.

7. Little or hard to find Contact Info – this is our pet peeve. Your contact info should be easy to obtain in just one or two clicks!

8. No Main Message – what’s your message? Are you fundraising? Are you passionate about music education? Is your site about a particular annual event or a specific band program?

9. No Social Media – if you are not using Twitter and Facebook for starters, you are missing a chance to connect with a large and growing number of like-minded people. If you are using social media, it should be proudly displayed on your site and you should actively solicit followers.

10. Static Content – The number of outdated sites we see is astounding. If the last update to your site was done in 2008—Houston, we have a problem. Your site should always reflect what’s currently happening in your organization and outdated info should be removed or archived.

Need help with any of this? We specialize in custom web design and hosting for music oriented sites. Check out our program here.

Warm Regards,

Eugene Cantera, BME
Director of Marketing and Social Media
The Dallas School of Music, Inc.
972-380-8050 Ext. 212

UFO sound effect found here.

The post Eugene Cantera of the Dallas School of Music appeared first on Kathleen Heuer.

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Marketing Music Education with Kathleen Heuer - Mac Smith of the Scouts Honor documentary

Mac Smith of the Scouts Honor documentary

Marketing Music Education with Kathleen Heuer

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11/08/16 • 57 min

Scouts Honor: Inside a Marching Brotherhood

In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez, John “JT” Torrijos and the other members of the team, they produced the documentary film about the Madison Scouts drum and bugle corps—Scouts Honor: Inside a Marching Brotherhood.

Mac’s family frequently brought him to movies and it was in 1977, when he watched Star Wars, that he decided that he wanted to make movies when he grew up. He experimented with video cameras and editing throughout his childhood. At 17, he attended the Summer Production Workshop at USC Film School. He studied film and also auditioned for the Madison Scouts Drum & Bugle Corps and marched for one year. He was the Music Director at the University of Iowa College radio station, KRUI, when he decided to start his career in sound editing for movies. He has worked on post production sound for over 75 films and was nominated for 10 Golden Reel Awards. Mac is grateful to his team, especially Tom Tollefsen, Director, Co-Producer for the success of their Scouts Honor movie.

  • Mac talks about his life in the Bay Area with his wife Ashley, his son Admiral, and daughter Maven.
  • Mac Smith’s experience in connecting with some people in Drum Corps Activity specifically Madison Scouts which starred in the movie Scouts Honor
  • Mac’s purpose for making the movie
  • Gigantic Cranium projects
  • His efforts at marketing their work via the social media
  • What Mac had learned in being independent in social media-based crowdfunding
  • Mac’s advice for new music and independent film producers
  • Criteria for selection of members of the Drum Corps
  • Other details about his work

Movie website: www.scoutshonormovie.com

Gigantic Cranium website: http://www.giganticcranium.com/

Facebook: https://www.facebook.com/MadisonScoutsMovie/

http://kathleenheuer.com/wp-content/uploads/2016/11/MME-promo-mac-smith-sound.mp4

About Mac Smith

Mac Smith (documentary filmmaker and sound designer) was born into a family of tuba players in Omaha, Nebraska. His parents and older siblings exposed him to films that were a bit mature for his age, and a wide variety of musical styles. Films that stand out from his early childhood are “Murder By Death”, “Monty Python and the Holy Grail”, and “The Blues Brothers”. It was on that fateful day when his parents took him to see “Star Wars” in the theater in 1977 that changed it all. After that viewing, Mac knew that he wanted to make movies when he grew up. Mac experimented with video cameras, and picture editing throughout his childhood. He went off to Los Angeles at age 17 to take the Summer Production Workshop at USC Film School, and then made his home in Iowa City at the University of Iowa. Mac marched in the sousaphone section of the Hawkeye Marching Band, and studied film at Iowa. During his time in Iowa City, Mac decided to audition for the Madison Scouts drum & bugle corps in Madison, Wisconsin. He marched as a contra player for only one year due to age eligibility in 1995.

The lightbulb really went off for Mac when he got his hands on early digital audio editing software while he was the Music Director at the University of Iowa college radio station, KRUI. This is where sound and picture came together in his mind. The decision was made to start his career in sound editing for movies. Within a year of moving to Northern California, he found his way into the movie industry. Mac has worked on post production sound for over 75 films (“Dawn of the Planet of the Apes,” “The Birth of a Nation,” “Toy Story 3,” “Tron Legacy,” “Rango”) and has been nominated for 10 Golden Reel awards (Motion Picture Sound Editing).

In 2011, Mac and Tom Tollefsen started developing the concept of a documentary film that focuses on the drum corps activity that they wanted to direct and produce. The film, “Scouts Honor: Inside a Marching Brotherhood” screened at four film festivals from 2014 to 2015 and took home 3 awards. Through the “Theatrical on Demand” company Gathr, “Scouts Honor” screened in nearly 30 theaters around the USA in 2015 and 2016. In June, the film was released on DVD and Bluray and now it’s coming out on iTunes on November 8th.

Mac enjo...

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Marketing Music Education with Kathleen Heuer - United States Army Field Band

United States Army Field Band

Marketing Music Education with Kathleen Heuer

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07/08/16 • 58 min

On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, where they fit in among the Army’s many other music ensembles, handling stress and burnout, and much more. In particular, we talk about their use of social media (especially live streaming) to achieve their goals, and how YOU can use it to achieve your music program’s goals!

Colonel Jim R. Keene

Colonel Jim R. Keene became the Commander of The United States Army Field Band in January 2015. Prior to this assignment, he served as Commander of the United States Military Academy Band at West Point, New York; Commandant of the Army School of Music at Norfolk, Virginia; and at The United States Army Band “Pershing’s Own” in Washington, DC, the U.S. Army Europe Band and Chorus in Heidelberg, Germany, and the Army Ground Forces Band in Atlanta, Georgia.

COL Keene has led numerous performances for international military and civilian leaders, dignitaries, and heads of state. During his time as Commander of the United States Military Academy Band at West Point, he led performances for the 125th anniversary of the Statue of Liberty, co-directed the music for A&E’s and the National Park Service’s “A New Birth of Freedom” special for the 150th commemoration of the Battle of Gettysburg, and a one-hour music special holiday production by the West Point Band aired on Fox News, “A West Point Holiday.” COL Keene led The U.S. Army Chorus in performances at the interments of former Presidents Ronald Reagan in Simi Valley, California, and Gerald R. Ford in Grand Rapids, Michigan. He has performed for seven U.S. presidents, at the 1996 Summer Olympic and Para-Olympic Games in Atlanta, the dedication of the National WWII Memorial, the one-year anniversary of 9/11 at the Pentagon, the “Kennedy Center Honors,” and the Military District of Washington’s production, “Spirit of America.” He has worked with the Cincinnati Pops Orchestra and Chorus and the National Symphony Orchestra, and has conducted the Dallas Wind Symphony, the Boston Pops Orchestra, and the New York Philharmonic.

Prior to joining the Army, COL Keene served as Assistant Conductor of the Southern Methodist University (SMU) Symphony, Orchestra Conductor at the SMU International Conservatory Summer Festival in Taos, New Mexico, and Music Director of the Albuquerque Civic Light Opera. He holds a Master of Music degree in Orchestral Conducting from the Meadows School of the Arts at Southern Methodist University and a Bachelor of Music degree in Piano Performance from the University of New Mexico. He is a violinist, fiddler, pianist, accompanist, and songwriter, and is a native of Albuquerque, New Mexico.

Master Sergeant Jason Stephens

Master Sergeant Jason Stephens earned a Master of Arts degree from Florida State University and a Bachelor of Music Education degree from the University of South Florida. He served in the 392nd Army Band. MSG Stephens has worked as a middle school band director, tuba player for Walt Disney World, and adjunct professor of Tuba at Troy State University. He currently serves as the Educational Activities Coordinator for The U.S. Army Field Band.

Staff Sergeant Heidi Ackerman

Staff Sergeant Heidi Ackerman received a Master of Music degree from Arizona State University and a Bachelor of Music Education degree from Northwestern College in Orange City, Iowa. She debuted with the Phoenix Symphony in 2011 singing Mendelssohn’s “Elijah” and enjoyed three seasons as a professional chorister with Arizona Opera. Before joining The U.S. Army Field Band, SSG Ackerman sang with the Cantos de Taos at the Taos Opera Institute, conducted church and community choirs, taught junior high music, and sang professionally throughout the greater Phoenix area.

Links & resources mentioned in this episode with the United States Army Field Band

armyfieldband.com

http://www.flickr.com/photos/tusafb

http://www.youtube.com/USArmyFieldBand

http://www.facebook.com/FieldBand

http://www.facebook.com/jazzambassadors

http://www.facebook.com/armyrockband

http://twitter.com/fieldband

http://twitte...

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Marketing Music Education with Kathleen Heuer - Eric Martin, CEO of Music for All: Part 2

Eric Martin, CEO of Music for All: Part 2

Marketing Music Education with Kathleen Heuer

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11/04/15 • 29 min

This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.

In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education.

About Eric Martin

Eric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.

Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.

Links and Resources mentioned by Eric Martin

For more on MFA’s nonprofit status and ticket prices:

United Sound

Indiana High School Summer Track Marching Bands

Indianapolis Marching Band Tournament
(formerly known as the Indianapolis Public Schools Marching Band Tournament)

The Music for All Parent/Booster Institute

More about Miss Dorothy Emerson and the 4H Citizenship Short Course that influenced Eric

The post Eric Martin, CEO of Music for All: Part 2 appeared first on Kathleen Heuer.

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Marketing Music Education with Kathleen Heuer - Eric Martin, CEO of Music for All: Part 1

Eric Martin, CEO of Music for All: Part 1

Marketing Music Education with Kathleen Heuer

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10/28/15 • 29 min

In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.

In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours.

About Eric Martin

Eric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.

Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.

Links and Resources mentioned by Eric Martin

International Festivals & Events Association and the Pinnacle Awards

Drum Corps International

Scott McCormick of the Association of Music Parents

South Carolina church shooting

Music for All’s Strategic Plan

Music for All’s music education advocacy efforts

NAfME’s Music Education Policy Roundtable

Scott Lang’s Be Part of the Music

The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer.

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Marketing Music Education with Kathleen Heuer - Tim Hinton

Tim Hinton

Marketing Music Education with Kathleen Heuer

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03/20/15 • 59 min

In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and the need to educate not just marching arts judges, but the entire marching arts community—and beyond!

About Tim Hinton

Tim Hinton is a composer and arranger, writing for concert and marching bands. He serves as a consultant for all aspects of marching shows, from show concepts to drill and color guard. Information about his music compositions, blog, and book can be found at www.timhinton.com. He received his degrees in Music Education from the University of Tennessee and Georgia State University, and he was a marching member and instructor for the Phantom Regiment Drum and Bugle Corps of Rockford, Illinois. Tim taught in the public schools for 10 years and developed a highly successful program at Dunwoody High School in Dunwoody, Georgia.

Tim is one of the hosts of the Marching Roundtable podcast, a resource for everyone involved in the marching arts. You can hear interviews with experts from the world of drum corps, marching band, winter guard, and indoor percussion at the podcast website at www.marchingroundtable.com. Tim is also one of the creators of the Marching Roundtable Judges Academy, an online course of judges training and assessment education. Each student is paired with a mentor who assists the student in learning how to judge marching contests and how to design and teach better toward these assessments. Find out more about the Judges Academy at JudgesAcademy.com.

Resources

Marching Roundtable’s interviews with David Holsinger are here and here.

You can find the Marching Roundtable episodes featuring parents here.

Tresona Multimedia

The post Tim Hinton appeared first on Kathleen Heuer.

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Marketing Music Education with Kathleen Heuer - Christopher Bill

Christopher Bill

Marketing Music Education with Kathleen Heuer

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02/12/15 • 75 min

In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell WilliamsHappy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend it, and working as a musician in the 21st century.

About Christopher Bill

Photo credit: Scott Streble

Chris is an up-and-coming musician based outside of New York City. He has been playing piano since he was 6 years old, trombone since he was 10, and he has been composing/arranging since he was 12.

He has a Bachelor of Music for classical trombone performance at the SUNY Purchase Conservatory of Music in New York. While at the conservatory he studied with critically acclaimed trombonists Weston Sprott (Metropolitan Opera), Denson Paul-Pollard (Metropolitan Opera), John Fedchock (Grammy Nominated Jazz Trombonist), and the absolutely incomparable Timothy Albright.

Chris is best known for his all-trombone arrangements of popular songs. His YouTube Channel has been gaining popularity since the summer of 2012 when he posted his version of Owl City’s “Fireflies” for six trombones. More recently, a cover of Pharrell Williams’ “Happy” where Chris uses a looping station to compose the song on the spot went viral in the spring of 2014. His videos have since amassed over 8 million views and a following of over 65,000 subscribers. In April 2014, Chris independently released his first cover album, Breakthrough, followed by his Christmas album, Smiling’s My Favorite.

Since graduating from the Purchase Conservatory, Chris enjoys a busy schedule of performances, clinics, and masterclasses. He is a well known face at festivals such as the American Trombone Workshop and the International Trombone Festival.

For a closer look at how he does what he does, check out this live session from Texas.

Resources

Christopher Bill is all over teh interwebz:

Drum Corps Associates

Reading Buccaneers

Syracuse Brigadiers

Blue Devils: System Blue

Carmel Bands videos (last 2 of series of 8)

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Marketing Music Education with Kathleen Heuer - Fran Kick

Fran Kick

Marketing Music Education with Kathleen Heuer

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08/06/14 • 22 min

Joining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month, and that’s where we sat down to talk.

Here are the highlights with Fran Kick

02:07 Leadership training for students and parents

03:20 Bring a friend!

04:02 The one thing booster groups can do TODAY to improve: have every parent attend one school board meeting

05:50 The number one excuse parents use to get out of attending school board meetings

07:10 “Relentlessly positive:” persistence pays off

08:50 The difference between 90% in music versus 90% in an academic classroom

09:24 Leadership for volunteers: appreciation is the key

10:41 “When people feel appreciated, they’re willing to give more.”

11:18 The surprising source of many Music for All volunteers

12:30 The type of person Music for All attracts

13:25 Recruiting and retention of music students

14:05 How a music student is like French pastry

15:02 Time commitment: How much is too much?

16:11 The case for releasing the students from the band room occasionally

17:09 Music students and directors need to interact with the rest of the world

18:09 The band director who was reprimanded for “mobilizing” his parents to advocate

18:49 How to virtually guarantee buy-in from administrators

21:07 How to change the culture of a school and a community

21:21 Instead of a mic drop at the end, there’s a pen drop

Here’s the bit on the band director who was reprimanded for “mobilizing” his parents to advocate for the music program:

“Faced with the prospect that Parrott Middle School’s band would be eliminated for the coming school year, Harrin helped mobilize a group of supporters to speak during a Hernando County School Board meeting in May.... But Harrin’s efforts have landed him in some hot water with Hernando High principal Leechele Booker.

“After the May 6 board meeting, Booker gave Harrin, who served as the band director for both Hernando High and Parrott this past school year, a “letter of direction,” reprimanding him for his actions.

“‘This letter of direction is being given to you for assembling a group of students and parents from (Hernando) to attend a school board meeting with the sole purpose of voicing a complaint about the assumed demise of the band program at (Parrott),’ she wrote in a May 9 letter.

“In her letter, Booker wrote that Harrin failed to follow proper procedures for lodging a complaint.

“‘Please keep in mind that you have an obligation to make reasonable precautions to distinguish between your personal views and views that negatively represent (Hernando High),’ she said.

Read the full article here.

Here’s Fran at the 2011 Music for All Summer Symposium:

Thanks for bearing with me during my learning curve while I work to improve the audio quality. It bugs me, too!

If you enjoyed this episode, please take a moment to subscribe in iTunes. Bonus points and a shout out if you leave an honest review there (here’s how)! Reviews make it possible to reach more people who might find this podcast helpful.

Thanks also for sharing the podcast with friends and colleagues. Be sure to like the Facebook page for updates! You can also subscribe to my email list to get updates in your inbox.

The post Fran Kick appeared first on

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Marketing Music Education with Kathleen Heuer - NAfME President Glenn Nierman

NAfME President Glenn Nierman

Marketing Music Education with Kathleen Heuer

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05/20/16 • 28 min

Glenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endowment for the Arts. That’s when Dr. Nierman found himself near the eye of a public relations firestorm.

Halftime Magazine has a great recap of the timeline of events here.

Dr. Nierman was kind enough to join me Friday afternoon to talk about the week’s turn of events, and what comes next for NAfME. Here’s what we discussed.

Questions for NAfME president Glenn Nierman

How are board members selected?

How can NAfME’s current policies be adjusted to encourage increased diversity?

What was the selection process for the new CEO? Why was interim leadership not appointed?

What kind of experience does new CEO Michael Blakeslee have with diversity?

Where do the issues with diversity in music education begin? Are we not recruiting diverse students into music ed to begin with?

What would you tell people about what happened this week and what comes next?

How can music educators nationwide help increase diversity?

Ready to discuss?

So were we. Check out this Blab roundtable featuring Matthew Stultz of Together We Can, Olin Hannum of the AMusEd podcast, Bruce Faske of the Get Some Grit podcast, and via chat, Scott Lang of Scott Lang Leadership.

About NAfME President Glenn Nierman

Glenn E. Nierman, NAfME President for 2014-2016, is currently a member of the University of Nebraska-Lincoln School of Music faculty. He teaches graduate classes in research and curriculum development, as well as a non-major popular music guitar class. His public school teaching experience includes work with middle school general music and choir, as well as high school band and orchestra. Glenn, a Past President of NAfME’s North Central Division and a Past President of the Nebraska Music Educators Association (NMEA), also served his state as the Chairperson of College/University Affairs and Chairperson of the Coalition for Music Education, the advocacy arm of NMEA. In these positions, he organized the state’s first Music Mentor Program for beginning music educators and helped to draft legislation debated before the Nebraska Legislature’s Education Committee to promote the need for standards in the arts.

Dr. Nierman has authored many journal articles, made numerous presentations at NAFME Conferences, and given addresses at World Congresses of the International Society of Music Education (ISME) around the world. He has authored chapters in NAFME’s Benchmarks in Action and Spotlight on Assessment publications. Honors and awards include recognition for Outstanding Undergraduate Teaching and receipt of the Steinhart Distinguished Endowed Professorship in Music Education. He holds a B.M. in Music Education from Washburn University (Kansas), and M.M. and D.M.E. degrees from the University of Cincinnati College-Conservatory of Music.

Read Glenn Nierman’s resume.


Thanks to fellow podcaster Jason Heath for the recent ...

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Marketing Music Education with Kathleen Heuer - Gary Doherty, author of The Ignition Point

Gary Doherty, author of The Ignition Point

Marketing Music Education with Kathleen Heuer

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02/25/15 • 56 min

Gary Doherty is spearheading a conversation that is long overdue, particularly in the field of music education. We were introduced at Midwest Band and Orchestra Clinic by mutual friend Cam Stasa (who gets an associate producer credit for this episode). After just a few moments with him, I knew that Gary Doherty could speak with authority on the importance of self-care and wellness for music educators (and volunteers!) as someone who had spent thirty years in the trenches of music ed and performance, and paid the price.


He looked at me and he said, “Within 12 months you’ll be dead. THEN who’s gonna take care of the...
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In this episode, Gary talks about his own personal “ignition point,” how to recognize your own, and even how to create one for yourself or someone you love. He talks about what came next on his journey, and how his relationship with food has changed. We cover the paleo lifestyle, the slow food movement, and his adult beverages of choice, influenced by his secondary career as a mixologist.


Mixologist is to bartender as chef is to cook. — Gary Doherty, #musiced mixologist...
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About the book

“Mr. Doherty, everything that could be wrong with your lab work is....If you do not radically change your behavior and lifestyle, you’ll be dead within twelve months.”

So began my personal journey, my ignition point toward better health and a more fulfilling lifestyle. My journey is everyone’s journey. Design your own self-fulfilling prophecy for a better life by taking personal responsibility for every aspect of your life.

You need to find your ignition point!

About Gary Doherty

William Gary Doherty is an eclectic educational leader with an uncompromising commitment to dynamic and state-of-the-art educational programs and events. He’s been blessed in his experience to work with the iconic names of the educational profession, as an educator, administrator, non-profit executive director and wind conductor. Mentors include Dr. Tim, Lautzenheiser, Harry Wong, Madeline Hunter, H. Robert Reynolds, and Frederick Fennell. I am a dedicated, life-long learner with commensurate skills that encompass an educational presence unique in the industry today. I have developed educational programs in middle schools, high schools, universities, and international non-profit organizations. In addition, I have presented more than 100 workshops and clinics at educational gatherings in Texas, New Mexico, Arkansas, Indiana, Oklahoma, Florida, New York, California, Arizona, London, Singapore, Cape Town, Johannesburg, Maastricht, Amsterdam and Mexico City. Topics include: “Technology in the Classroom,” “Developing Grant-writing as a Means of Support,” and “Building Leaders Inside Your Team.” In 2011 he was honored by the US Army and the National Association for Music Education as the first recipient of the National Band Director of the Year Award. In 2012, he was named the Indy Star’s “Most Influential Educator in Indiana.” Published in January 2015, the first of three books, The Ignition Point: Striking the Match, chronicles Gary’s personal journey and experiences in the urban schools of Indianapolis, Indiana.

Resources

Namastesia

The Ignition Point on Facebook

Listen to the episode to get Gary’s email address! (51:44)

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