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Marketing Music Education with Kathleen Heuer - Eric Martin, CEO of Music for All: Part 1

Eric Martin, CEO of Music for All: Part 1

10/28/15 • 29 min

Marketing Music Education with Kathleen Heuer

In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.

In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours.

About Eric Martin

Eric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.

Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.

Links and Resources mentioned by Eric Martin

International Festivals & Events Association and the Pinnacle Awards

Drum Corps International

Scott McCormick of the Association of Music Parents

South Carolina church shooting

Music for All’s Strategic Plan

Music for All’s music education advocacy efforts

NAfME’s Music Education Policy Roundtable

Scott Lang’s Be Part of the Music

The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer.

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In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.

In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours.

About Eric Martin

Eric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.

Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.

Links and Resources mentioned by Eric Martin

International Festivals & Events Association and the Pinnacle Awards

Drum Corps International

Scott McCormick of the Association of Music Parents

South Carolina church shooting

Music for All’s Strategic Plan

Music for All’s music education advocacy efforts

NAfME’s Music Education Policy Roundtable

Scott Lang’s Be Part of the Music

The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer.

Previous Episode

undefined - Listener Survey: Fall 2015

Listener Survey: Fall 2015

In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, NC.

Links and Resources from this episode

South Iredell band returns to the field following tragedy

Driver cited in wreck that injured students at North Iredell High

Contribute to the SIHS Band Medical Fund on GoFundMe.

An Open Letter to All Boards of Education About the Power of Music and the Arts in Schools by Tony Mazzocchi of Music Parents Guide. Hear his conversation with me here.

Deputy Sheriff A.J. Mendez plays with the Poteet High School Band at the football game in D’Hanis.

The post Listener Survey: Fall 2015 appeared first on Kathleen Heuer.

Next Episode

undefined - Eric Martin, CEO of Music for All: Part 2

Eric Martin, CEO of Music for All: Part 2

This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.

In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education.

About Eric Martin

Eric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.

Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.

Links and Resources mentioned by Eric Martin

For more on MFA’s nonprofit status and ticket prices:

United Sound

Indiana High School Summer Track Marching Bands

Indianapolis Marching Band Tournament
(formerly known as the Indianapolis Public Schools Marching Band Tournament)

The Music for All Parent/Booster Institute

More about Miss Dorothy Emerson and the 4H Citizenship Short Course that influenced Eric

The post Eric Martin, CEO of Music for All: Part 2 appeared first on Kathleen Heuer.

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