
Eric Martin, CEO of Music for All: Part 1
10/28/15 • 29 min
In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.
In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours.
About Eric MartinEric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.
Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.
Links and Resources mentioned by Eric MartinInternational Festivals & Events Association and the Pinnacle Awards
Scott McCormick of the Association of Music Parents
South Carolina church shooting
Music for All’s Strategic Plan
Music for All’s music education advocacy efforts
NAfME’s Music Education Policy Roundtable
Scott Lang’s Be Part of the Music
The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer.
In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.
In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours.
About Eric MartinEric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.
Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.
Links and Resources mentioned by Eric MartinInternational Festivals & Events Association and the Pinnacle Awards
Scott McCormick of the Association of Music Parents
South Carolina church shooting
Music for All’s Strategic Plan
Music for All’s music education advocacy efforts
NAfME’s Music Education Policy Roundtable
Scott Lang’s Be Part of the Music
The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer.
Previous Episode

Listener Survey: Fall 2015
In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, NC.
Links and Resources from this episodeSouth Iredell band returns to the field following tragedy
Driver cited in wreck that injured students at North Iredell High
Contribute to the SIHS Band Medical Fund on GoFundMe.
An Open Letter to All Boards of Education About the Power of Music and the Arts in Schools by Tony Mazzocchi of Music Parents Guide. Hear his conversation with me here.
Deputy Sheriff A.J. Mendez plays with the Poteet High School Band at the football game in D’Hanis.
The post Listener Survey: Fall 2015 appeared first on Kathleen Heuer.
Next Episode

Eric Martin, CEO of Music for All: Part 2
This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.
In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education.
About Eric MartinEric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.
Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.
Links and Resources mentioned by Eric MartinFor more on MFA’s nonprofit status and ticket prices:
Indiana High School Summer Track Marching Bands
Indianapolis Marching Band Tournament
(formerly known as the Indianapolis Public Schools Marching Band Tournament)
The Music for All Parent/Booster Institute
More about Miss Dorothy Emerson and the 4H Citizenship Short Course that influenced Eric
The post Eric Martin, CEO of Music for All: Part 2 appeared first on Kathleen Heuer.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/marketing-music-education-with-kathleen-heuer-20274/eric-martin-ceo-of-music-for-all-part-1-724086"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to eric martin, ceo of music for all: part 1 on goodpods" style="width: 225px" /> </a>
Copy