
Eric Martin, CEO of Music for All: Part 2
11/04/15 • 29 min
This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.
In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education.
About Eric MartinEric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.
Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.
Links and Resources mentioned by Eric MartinFor more on MFA’s nonprofit status and ticket prices:
Indiana High School Summer Track Marching Bands
Indianapolis Marching Band Tournament
(formerly known as the Indianapolis Public Schools Marching Band Tournament)
The Music for All Parent/Booster Institute
More about Miss Dorothy Emerson and the 4H Citizenship Short Course that influenced Eric
The post Eric Martin, CEO of Music for All: Part 2 appeared first on Kathleen Heuer.
This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.
In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education.
About Eric MartinEric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.
Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.
Links and Resources mentioned by Eric MartinFor more on MFA’s nonprofit status and ticket prices:
Indiana High School Summer Track Marching Bands
Indianapolis Marching Band Tournament
(formerly known as the Indianapolis Public Schools Marching Band Tournament)
The Music for All Parent/Booster Institute
More about Miss Dorothy Emerson and the 4H Citizenship Short Course that influenced Eric
The post Eric Martin, CEO of Music for All: Part 2 appeared first on Kathleen Heuer.
Previous Episode

Eric Martin, CEO of Music for All: Part 1
In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.
In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours.
About Eric MartinEric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.
Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.
Links and Resources mentioned by Eric MartinInternational Festivals & Events Association and the Pinnacle Awards
Scott McCormick of the Association of Music Parents
South Carolina church shooting
Music for All’s Strategic Plan
Music for All’s music education advocacy efforts
NAfME’s Music Education Policy Roundtable
Scott Lang’s Be Part of the Music
The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer.
Next Episode

Richard Crain of the Midwest Clinic
In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for music educators, especially as it relates to burnout and teacher turnover. We discuss his experience with volunteers, fundraising, and what he feels the most important discipline in the entire curriculum might be (hint: it’s music!)
This is the first of two episodes with Richard Crain; be sure to tune in next time for more!
Richard C. Crain has recently completed a tenure as Director of Instrumental Studies at Houston Baptist University. He previously served 21 years as Director of Music for the Spring Independent School District near Houston, TX. He also previously served as Head Band Director at Westfield HS, Spring HS, and Belton HS. His Spring HS band performed at The Midwest Clinic in Chicago in 1980 and Belton HS in the Tournament of Roses Parade in Pasadena, CA, in 1974 and won honors in concert and marching contests in TX, LA, VA, and CO. He currently is a frequent adjudicator, clinician, and consultant throughout the U.S.; and he has been a presenter for numerous university summer band camps, music education classes, and state music conventions throughout the U.S. and in Canada. Crain retired in 2000 from Spring ISD after 44 years of service in public school music education.
Crain has served on The Midwest Clinic Board of Directors since 1992 and as a Vice President in 2004. He was elected President of the Board in 2009. He and his wife Gayle were the Festival Coordinators for the National Concert Band Festival from its debut in 1991 through 2008, and he and Gayle were inducted into the Bands of America Hall of Fame in 2005. Crain is Past President of the Texas Bandmasters Association, the Alpha Chapter of Phi Beta Mu, and the Texas Music Adjudicators Association. From 1977 through 2008, he served as International Executive Secretary of Phi Beta Mu International Bandmasters Fraternity, and he is included in the PBM Texas Bandmasters Hall of Fame. He is a member of the American Bandmasters Association and is a co-author of Band Expressions, Books I and II, published by Alfred Publications. He and his wife Gayle served as Executive Secretaries for the University Interscholastic League Region IX band, choir, and orchestra contests for over 11 years.
In December of 2007, Crain received the Medal of Honor from The Midwest Clinic in Chicago for his contributions to music education throughout the U.S. and Canada; and in 2009, the Outstanding Contribution to Bands Award was presented to Crain at the annual meeting of Phi Beta Mu International at The Midwest Clinic in Chicago. Other honors include the Music Administrator Lifetime Achievement Award from TBA in 2006, the Richard C. Crain Fine Arts Building at Spring HS dedicated in 2000, the Distinguished Faculty Award from the SHS Alumni in 2002, the Texas Bandmaster of the Year Award by TBA in 1994, and the state and national 1994 Outstanding Music Educator awards from NFIAA. In 1974, Crain was named “Man of the Year” by the Chamber of Commerce of Belton, Texas. From the 1970’s through 2007, Crain was an organizer of the services held by the Fellowship of Christian Musicians at the TBA conventions, and he is currently a Deacon and the Orchestra Director for Spring Baptist Church in Spring, TX. In February 2011, Crain received the “Outstanding Contri...
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