Notes From Within The Inner Circle

05/06/15 • 12 min

What I learned over the last two days at our private inner circle meeting.

On today’s episode Russell talks about the cool stuff that happens during The Inner Circle Mastermind Group and some things that he has learned from them.

Here are some cool things to listen for in this episode:

Why Russell’s Inner Circle Mastermind Group is so great, and why you should take Russell’s word for it, since he’s been to them all.
What he learned from one of the best closers in the business.
And how was able to increase sales on webinars with just a few small changes and where he learned them.

So listen below to find out some of the stuff you may be missing out on if you aren’t a member of Russell’s Inner Circle.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.

Hey guys and gals, so the last two days here in Boise have been amazing. We’ve had our inner circle mastermind group here. I got to tell you, I have been in a lot of really good groups. I was in Bill Glazer’s for six years. I was in Ryan Deiss’ once. I’ve been in a lot of them. I’ve been in Joe Polish’s.

I’ve been in as many as I could join. I got to tell you that the group – and I’m not just saying this because I’m biased. I got more value out of the group than I have out of any other group ten times over. Just the caliber people that are in it are amazing.

I’m grateful to be the one that gets to facilitate it. It’s one of the most amazing, cool things in the world. It’s interesting, I used to have a mastermind group probably seven, eight years ago that ran for two or three years. We just shut it down eventually because it wasn’t super profitable and the groups were okay.

They just weren’t where I wanted them to be at. It was kind of whatever. When we relaunched this about 18 months ago, I was really nervous, “Do I want to do this again? Do I not?” The first meeting when we did it, we had signed I think eight people that had joined the inner circle so it was only a one-day meeting right before we did a three-day workshop.

Then the next meeting, we had the group had grown to be a two-day meeting. Then the next one, we had a two-day meeting but it was so packed. We had 30 something people that were in it which is a good problem. People are excited and they want to join.

Then this time, we turned it into a three-day meeting just because we had so many people in it. We’re actually going to be splitting the groups now. I told them last time I was going to split the groups too but everyone freaked out, “No, we’d rather have bigger groups.” Anyway, so I don’t know what we’ll do but we’ll see.

I’m sure if we keep growing at the pace we have, we’ll have to open another one. It’s just been the most amazing experience for me and for them, got a ton of good stuff. We’re actually going to be going today and do half a day with everybody because what was interesting, there’s always themes that happen at these events.

The last inner circle, the theme was definitely focused around webinars. That was the topic everyone was focusing on. That’s what we were digging deep into is webinar funnels, cycles, and what you do and how you do it. It was really fascinating.

It was really cool to see that and get tons of value out of that as a group. Then as a group, everyone went out and over the last four months since our last meeting, people have been doing webinars. We have people making $50,000 a week right now doing webinars. We have people, one guy just passed $100,000 doing webinars.

It’s really fun watching all of the success coming from that. That’s been cool. Then the theme this time — we weren’t planning on it at all. It just evolved into that — has been high ticket phone sales. Everyone is starting to try to add elements of that into their company and trying to figure out how to get that as part of what they’re doing.

And so today we decided to do bonus session. It was kind of cool. I’m going to be coming in here in about 30 minutes, about 45 minutes actually and I’m going to be showing off two different high ticket sales funnels that I believe are probably the two most effective high ticket phone sales funnels online. One of them is mine, I’m not going to lie.

The other one is another one that I think is amazing. In fact, I’m going to be the person whose funnel this is will be actually speaking at the Funnel Hacking event and will be showing off this funnel. If you don’t have tickets to Funnel Hacking yet, go and get them, FunnelHacking.com. I’m going to be showing those off today first.

Then we’ve got our two sales guys that do all of our sales coming in. These guys are amazing. Some of you guys know my back story. We used to have a sales floor of 60 full time sales guys. The two best guys were Robbie and Randy. They were the...

What I learned over the last two days at our private inner circle meeting.

On today’s episode Russell talks about the cool stuff that happens during The Inner Circle Mastermind Group and some things that he has learned from them.

Here are some cool things to listen for in this episode:

Why Russell’s Inner Circle Mastermind Group is so great, and why you should take Russell’s word for it, since he’s been to them all.
What he learned from one of the best closers in the business.
And how was able to increase sales on webinars with just a few small changes and where he learned them.

So listen below to find out some of the stuff you may be missing out on if you aren’t a member of Russell’s Inner Circle.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.

Previous Episode

Barricades To Protect Your Super Power

What people and systems are you putting in place, so that you can focus 100% of your time on your super power?

On this first episode after moving to a new office Russell talks about a few cool things that he has going on right now including the new Funnel Hacker TV podcast. He also talks about finding and focusing on your super power.

Here are some fun things you’ll hear on this episode:

The exciting stuff that will be on Funnel Hacker TV and why you won’t want to miss it.
An idea Russell had for a hack-a-thon, where a bunch of experts will come and get together and funnel hack for 3 days straight.
And why everyone should figure out what their super power is, in life and in business and how focusing on this it is important.

So listen below to find out why it’s important to know what your super power is.

---Transcript---

Hey everyone, this is Russell and I want to welcome you guys to Marketing in Your Car.

All right everyone, I’m excited to be here with you guys. I think this is my first podcast since we’ve been in the new office. I did one talking about going to the new office. Now we’re there. We moved in. It’s fun, exciting, new, and all the fun stuff that comes with that.

This is the first time I think I’ve messaged you since I’ve been over here. So I’m actually driving home right now. I’m actually, just sometimes I don’t plan things. We’re also moving our house soon. Soon, my house will be close to the office.

Then it will be a short commute again but for right now, the house is far away. You guys may get a couple episodes that will be a little bit longer than normal. I hope you guys don’t mind. It should be fine. Anyway, I hope that things are going awesome for all you guys. I’m having a ton of fun.

It’s been insane how business has been. You know, every month, we keep growing and this month, we just smashed through our records again from last month which last month, we were like, “There’s no way we’re going to beat these,” and we did it again. It’s exciting.

Hopefully we’ll keep it rocking and rolling. A couple other exciting things, some of you guys know we launched the Funnel Hacker video podcast today which I’m finally excited. I’ve been talking to you guys about it for awhile. I hope you guys go and subscribe.

It will be in iTunes hopefully by tomorrow but right now, it’s just online. ITunes will be all right for it but it’s video based because we’re showing you guys awesome cool stuff. I would say make sure you subscribe to the video based one.

Basically, all you got to do is go to FunnelHacker.tv and see episode number one. It was really fun. Basically I sketch out the concept of a funnel. Then we bring the person on whose funnel we’re sketching out. They’re going to show us, talk to us about the psychology, why they did what they did, and then for all those guys who are DCS Labs members, you’ll get the funnel for free in your account which is kind of cool.

That’s kind of what’s happening. I did the first episode one was on the DotCom Secrets book launch. I showed that off. Hopefully it will give you guys some cool insights and ideas from that funnel. That’s what’s going down over there.

We got the big live Funnel Hacking event at the end of the month, so www.FunnelHacking.com which is kind of cool. We got one other cool funnel thing happening that we just started putting together yesterday or the day before.

I was thinking about in my own company, when I want to get crap done, what do we do? I call up Todd, Dillon, and whoever it is from all around the country. We all fly to Boise, sit in the office for three days, and we don’t sleep. You guys know about this because if you listen to the podcast, you hear me most nights coming home at four in the morning talking about these things, our hackathons.

It was called hackathons. I thought, “What if we changed our coaching program around a little bit?” You’ll actually see some big shifts coming from our coaching program here. It’s based off this idea of what if we gave people an experience where instead of us coaching for over a year — which is good but you know, it’s extended. It’s long — what if we gave people an emerging period where they come to Boise and we do hackathon with them and their business?

In three days, or four days, whatever it ends up being, we do it all. I’m really excited. We’re going to do the first test run probably in June. We’re going to bring eight people in. Basically what’s going to happen is we’re going to have for sure two and maybe three sales funnels we’re going to build out.

We’re going to build out a webinar funnel where I’m just actually going to write their whole webinar pitch just because people always screw it up it seems like. I’ll write the webinar pitch. Then I’ll actually pitch it so they can watch me pitch it and record that so they have tha...

Next Episode

Why And How I Canceled My Email

What the last 24 hours have been like without my personal email address...

On this episode of Marketing In Your Car Russell talks about how he got control of his email and his Voxer account and how that helped his stress level and why he hopes it will give him more time to spend with his family.

Here are a few of the interesting things you’ll hear in today’s episode:

How many emails Russell was getting a day and why that caused him to finally, after 12 years, kill his email address.
Find out Russell’s solution to being Voxed by clients at all times that were causing him to disengage with his family.
And find out if Russell has yet achieved his goal of spending more time with his kids than he does at work.

Listen below to find out how Russell cleared some of the stressful clutter from his life.

---Transcript---

Hey everyone. This is Russell, and welcome to “Marketing in Your Car.”

Hi, everyone. Late night, just got back from the grocery store, heading home, and I want to tell you about something cool that I think I’m doing that I want to recommend to you guys to do, I think. [laughs] I’m pretty sure I am. I’m kind of stressing out about it right now, but I think that after I get through the withdrawal symptoms, this process is going to be awesome.

As some of you guys know, we just had our book launch, Click Funnels launch, a baby, we have our live event coming up. We just moved offices, and we’re about to move our house. All this change, and all these things, and it’s been insane keeping up with everything.

On top of that, we have all the normal things that we have to do, right? And for me, as some of you guys know through our coaching program, I give our higher-end clients access to me through Vox, so I get Voxers all the time. There’s just all these things that are pressing on me, and it’s like it’s getting to the point where it’s hard to bear, all of it, and so I’ve been trying to think, “How do I structure things differently so that I can get out from under this pressure?”

I remember Dan Gable, who, those of you guys who know wrestling, he’s like the Michael Jordan of wrestling. One time someone asked him about pressure, “How do you deal with all this pressure that’s on your life?”, or they asked him if he believed in pressure, and he said, “Well I believe in it. It’s there. I just don’t choose to put myself underneath it.”

I was thinking about that. I feel like I’ve been putting myself under enormous pressure, [laughs] and I have this horrible problem where I just say “Yes” to everything. I want to do all these things, because it’s completely exciting to me. So I’ve been trying to weave things out and trying to simplify my life and everything.

Anyway, over the last 24 hours or so, I’ve made some big jumps, like some crazy huge leaps, and I want to walk you through them, because again, I’m in the withdrawal process right now, and it’s stressing me out, but I think it’s going to be really good, long term.

First off, the first step was email. I had to get control of my email. I have had the same email address for like 12 years. Everyone in the world has it. I’m on a million newsletters, a million different things, and right now, on average, I was trying to measure between that. I use a service called Sane Box, which takes all your junk and tries to filter it out and get rid of it before it gets to your inbox.

But even with that, I get over a thousand emails a day hit my inbox, and between that and Sane Box, it’s about 3,500 emails a day. It’s insane. I don’t even know how...if you ever emailed me and I didn’t write back, that’s probably why I didn’t. It just gets so overwhelming, and every time I walk in, I’m just sick to my stomach. I don’t even know what to do, and it just never goes away. It just keeps growing and growing and growing.[laughs]

I’ve been so scared to not have it, like, “What happens if I miss an email? What if I don’t see something?”, and so because I’m checking my phone a million times a day because email’s coming in so fast that it’s pushing emails off the screen, and I don’t want to miss anything. Anyway, there’s all this stress that comes from it.

So my first thing I decided to do was I needed to kill my email address, which was crazy. I set up a new email address, and then I was like, “Well, I don’t want to just tell everyone my new email address, because I’m going to start getting a million emails.” So what I did is I set up an auto-responder thing on my old email address, and I’m still going to have Kelsey, my assistant, go in each day and just browse, and make sure that I’m not missing anything super important like bills or things like that, who knows, whatever could come through.

But now there’s an auto-responder for emails on my old email address that pops up and says, “New email address — how to contact me inside.” You ope...