Who is the New CMO?

06/17/19 • 26 min

The changing face of marketing and the new responsibilities of CMOs. Jeffrey Hayzlett, CEO of The Hayzlett Group on why the main role of the modern CMO is to ‘deliver on promises made’. Betsey Chung, from TD Canadian Banking, talks about how the bank is keeping up with the digital and technological evolution. And a feature interview with Theresa McLaughlin, Global CMO of TD bank, about why she believes her main job is to be the company’s chief storyteller.

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Teaser - Marketing Disrupted

Marketing Disrupted is your up to-the-minute podcast about what’s happening in marketing today, hosted by Brent Chaters, Managing Director, Accenture Digital, and Amber Mac, technology and marketing reporter. It's what you need to know right now about reaching customers in this ever-evolving technological landscape.

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Balancing Data and Desire

Justin De Graaf, Head of Ads Research and Insights at Google, on how the tech giant drives the global economy and how marketers should best use Google. Also lawyer and privacy expert, Éloïse Gratton, Sara Clodman, from the Canadian Marketing Association and Loni Stark, from Adobe, about how to find the balance between consumers’ desires and digital security.