Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Marketing Disrupted

Marketing Disrupted

Antica Productions & Entertainment One

Marketing Disrupted is your up to-the-minute podcast about what’s happening in marketing today, hosted by Brent Chaters, Managing Director, Accenture Digital, and Amber Mac, technology and marketing reporter. It's what you need to know right now about reaching customers in this ever-evolving technological landscape.
bookmark
Share icon

All episodes

Best episodes

Seasons

Top 10 Marketing Disrupted Episodes

Goodpods has curated a list of the 10 best Marketing Disrupted episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Disrupted for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Disrupted episode by adding your comments to the episode page.

Marketing Disrupted - Balancing Data and Desire

Balancing Data and Desire

Marketing Disrupted

play

06/17/19 • 32 min

Justin De Graaf, Head of Ads Research and Insights at Google, on how the tech giant drives the global economy and how marketers should best use Google. Also lawyer and privacy expert, Éloïse Gratton, Sara Clodman, from the Canadian Marketing Association and Loni Stark, from Adobe, about how to find the balance between consumers’ desires and digital security.

bookmark
plus icon
share episode
Marketing Disrupted - What Does it All Mean?

What Does it All Mean?

Marketing Disrupted

play

06/17/19 • 25 min

Amber and Brent talk to Guy Kawasaki, marketing guru and ex-Apple executive about what he learned working at Apple, and what he thinks are the best practices for marketers today. And Jeffrey Hayzlett, CEO of The Hayzlett Group and Chairman of C-Suite Network, and Brian Solis, author, speaker and Principal Analyst at Altimeter Group on what CMOs need to do differently to make it in today’s disruptive market.

bookmark
plus icon
share episode
Marketing Disrupted - Walking the Walk

Walking the Walk

Marketing Disrupted

play

06/17/19 • 37 min

Brent and Amber talk to Brian Solis, author, speaker from Altimeter Group, about Corporate Social Responsibility and the role it plays in reinforcing brand purpose. And Michael Masserman, Head of Global Social Impact at Lyft, about why improving lives is as important to his company as the bottom line. And Alexander Lvovich, Managing Director at Volvo Car Canada, on why it’s important that his company takes ethical stances on hard issues.

bookmark
plus icon
share episode
Marketing Disrupted - The Art and Science of Marketing and Gaming
play

06/17/19 • 24 min

Brent and Amber talk to Randy Weyersberg, V.P., Ontario Lottery and Gaming Enterprise Brand and Marketing about why OLG is betting big on technology, and sports relationships to attract the under 35 set. And Jeremiah Owyang, Founder & Partner of Kaleido Insights, about new types of data that can help measure consumer interest in real time.

bookmark
plus icon
share episode
Marketing Disrupted - Brands On-Line: Marketing, Tech and Social Media
play

06/17/19 • 39 min

A feature interview with Lara Skripitsky, V. P. & Chief Technology Officer at McDonald's Restaurants of Canada and all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. And Diana Helander, Head of Marketing for the Twitter Developer Platform, about solving customers’ problems on social media.

bookmark
plus icon
share episode
Marketing Disrupted - Teaser - Marketing Disrupted

Teaser - Marketing Disrupted

Marketing Disrupted

play

06/12/19 • 1 min

Marketing Disrupted is your up to-the-minute podcast about what’s happening in marketing today, hosted by Brent Chaters, Managing Director, Accenture Digital, and Amber Mac, technology and marketing reporter. It's what you need to know right now about reaching customers in this ever-evolving technological landscape.

bookmark
plus icon
share episode
Marketing Disrupted - Who is the New CMO?

Who is the New CMO?

Marketing Disrupted

play

06/17/19 • 26 min

The changing face of marketing and the new responsibilities of CMOs. Jeffrey Hayzlett, CEO of The Hayzlett Group on why the main role of the modern CMO is to ‘deliver on promises made’. Betsey Chung, from TD Canadian Banking, talks about how the bank is keeping up with the digital and technological evolution. And a feature interview with Theresa McLaughlin, Global CMO of TD bank, about why she believes her main job is to be the company’s chief storyteller.

bookmark
plus icon
share episode
Marketing Disrupted - The Little Companies That Could
play

06/17/19 • 27 min

Brent and Amber speak with Christopher Riccobono and Aaron Sanandres, from UNTUCKit, about the spark of inspiration behind their idea, and why the shirt company is part of a new wave of consumer disruption brands. They also talk to Arati Sharma, Director of Product and Offline Marketing at Shopify, about how the e-commerce giant grew so big, so fast, but still remains hands on with its customers.

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Marketing Disrupted have?

Marketing Disrupted currently has 8 episodes available.

What topics does Marketing Disrupted cover?

The podcast is about Marketing, Cmo, Investing, Podcasts, Technology, Ceo, Business and Careers.

What is the most popular episode on Marketing Disrupted?

The episode title 'What Does it All Mean?' is the most popular.

What is the average episode length on Marketing Disrupted?

The average episode length on Marketing Disrupted is 27 minutes.

When was the first episode of Marketing Disrupted?

The first episode of Marketing Disrupted was released on Jun 12, 2019.

Show more FAQ

Toggle view more icon

Comments