Marketing Chat

Kevin Berry and Chelsea discuss the nuances of paid versus organic social media strategies. Kevin starts by delineating the fundamental differences between organic and paid social media, offering a primer for business owners outside the marketing sphere.

The conversation transitions into a critical examination of common misconceptions surrounding paid and organic social media, with Chelsea clarifying the distinct roles and expectations in each domain. They address the challenges small businesses face in the digital landscape, emphasizing the importance of a strategic approach to content creation and ad placement. The episode also explores the intricacies of community management, the impact of comments on ad performance, and the significance of aligning paid and organic efforts to amplify brand messaging.

Listeners will gain an understanding of the strategic thought process behind successful social media marketing, the pitfalls to avoid, and the importance of consistency and coherence in brand communication. Whether you're a seasoned marketer or a business owner navigating the digital realm, this episode offers valuable perspectives on maximizing the potential of your social media endeavors.

Join hosts Kevin Berry and Chelsea as they delve into the essentials of building a successful brand strategy, with a focus on social media marketing. Whether you're launching a new business or taking your first digital steps, this conversation is packed with actionable insights.

Kevin and Chelsea share their experiences and offer practical advice on navigating the digital landscape. Discover why having a website might not be the be-all and end-all for your brand, the significance of aligning your social media strategy with your business goals, and the crucial role of authenticity and consistent messaging.

The duo tackles common misconceptions and questions from clients, emphasizing the importance of understanding your audience and the role of paid advertising in amplifying your reach. They also explore the nuances of various social platforms, highlighting the need to choose the right channels for your brand and how to make the most out of your content.

From discussing the nitty-gritty of Instagram profiles to the strategic use of highlights and the art of engaging with your community, Kevin and Chelsea offer multiple tips to elevate your brand's online presence. Whether you're curious about the impact of logos, the role of legal departments in social media marketing, or simply looking for a fresh perspective on digital brand building, this episode is a must-listen for marketers and business owners alike.

In this episode, hosts Kevin Berry and Chelsea talk about the intricacies of client-agency relationships, offering insights into how both parties can navigate the complexities of fostering successful partnerships. They explore the common pitfalls clients encounter when they have unrealistic expectations or have had negative experiences with past agencies, emphasizing the importance of trust, communication, and setting clear expectations from the outset.
Chelsea shares her perspective as a strategist who works closely with agencies. She highlights the frustrations that can arise from miscommunications and mismatched expectations with clients. She stresses the importance of transparency and the need for clients to trust the expertise of the professionals they hire.
Kevin provides a counterpoint, discussing his experiences with clients with genuine concerns about previous marketing failures. He values educating the client and not hiding behind buzzwords and terms they don't understand. Collaboration between clients and marketing professionals will bring the best results.
Throughout the episode, both hosts emphasize the value of open dialogue, mutual respect, and the willingness to adapt strategies. They also touch on scope creep, where clients' requests exceed the agreed-upon services, and how to handle such situations professionally.
By dissecting these common scenarios, Kevin and Chelsea aim to equip listeners with the tools and understanding needed to navigate the often complex client-agency landscape, which will ultimately lead to more effective and satisfying marketing endeavors.

In this episode, Chelsea and Kevin dig into social media marketing in the food industry, focusing on the stark differences between chain restaurants and local eateries, particularly emphasizing the value of customer relationships in smaller establishments. They tackle the complexities of pricing, promotions, and the crucial timing in marketing while exploring the roles of user-generated content, influencers, and loyalty programs in the context of inflation's impact on the industry.
The discussion extends to marketing and photography within restaurants, touching on partnerships with recipe bloggers, the choice between stock photos and actual photo shoots, and the significance of authentic content creation, plating, and presentation in enhancing the dining experience. This comprehensive conversation guides understanding of the multifaceted aspects of restaurant marketing and the importance of authenticity in connecting with patrons.

Fresh off the Social Media Week stage Ivonne Aldaz joins us to talk about UGC or user generated content! We touch on how UGC is being utilized and the value it brings to the brands that can get their community to generate it. Ivonne addresses how you could build a foundation for success and what your expectations should be when launching your first UGC effort.
Ivonne works for Tint and is a host of Future Of Marketing which has a podcast of its own and a newsletter! Outside of work, Ivonne loves to travel and even promises to bring back her travel blog in this conversation!
Ivonne's Links:
LinkedIn
Twitter