#1 Beyond the Buzz: Real Talks on Community and Authenticity in Marketing

Chelsea and Kevin dive into the evolving landscape of community in the marketing world. With Kevin's experience since 2015 and Chelsea's journey starting in 2008, they bring a wealth of knowledge and firsthand insights into how brands engage with and build their communities. This episode tackles the transition from traditional marketing tactics to the nuanced realm of authentic community engagement, challenging the effectiveness of personas and the real impact of engagement baiting tactics.
Listen as Chelsea shares her experiences with notable brands and her transition to freelance, offering a unique perspective on the value of understanding your audience beyond the surface level. The conversation explores the balance between paid and organic social media, the importance of employee insights, and the power of collaboration within organizations. Kevin and Chelsea also discuss the pitfalls of expensive photo shoots and highlight the significance of quality content and a long-term approach to social media strategy.
Whether you're a marketer looking to deepen your understanding of community engagement or a business owner curious about the real value of authenticity in marketing, this episode provides valuable insights and practical advice for navigating the complex marketing landscape.