#2 How and Why Paid and Organic Social Should Work Together

Kevin Berry and Chelsea discuss the nuances of paid versus organic social media strategies. Kevin starts by delineating the fundamental differences between organic and paid social media, offering a primer for business owners outside the marketing sphere.

The conversation transitions into a critical examination of common misconceptions surrounding paid and organic social media, with Chelsea clarifying the distinct roles and expectations in each domain. They address the challenges small businesses face in the digital landscape, emphasizing the importance of a strategic approach to content creation and ad placement. The episode also explores the intricacies of community management, the impact of comments on ad performance, and the significance of aligning paid and organic efforts to amplify brand messaging.

Listeners will gain an understanding of the strategic thought process behind successful social media marketing, the pitfalls to avoid, and the importance of consistency and coherence in brand communication. Whether you're a seasoned marketer or a business owner navigating the digital realm, this episode offers valuable perspectives on maximizing the potential of your social media endeavors.