Marketing vs Sales

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11/15/22 • 8 min

Brandon describes the difference between marketing and sales and why it's important to know the difference.
Show Notes

Marketing - what it is and how it sets up and supports sales
Sales - how sales relies on marketing and it's role in the sales process
Marketing role post sales

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Brandon describes the difference between marketing and sales and why it's important to know the difference.
Show Notes

Marketing - what it is and how it sets up and supports sales
Sales - how sales relies on marketing and it's role in the sales process
Marketing role post sales

Please be sure to hit "Subscribe" so you don't miss any episodes!

https://MyEdgePodacst.com
PRODUCTIVITY
Productivity tips in under 5 minutes
https://podcasts.apple.com/us/podcast/productivity/id1694396715

Previous Episode

9 Essential Metrics of Marketing

Brandon outlines 9 essential metrics of marketing and why you should be tracking them for your company's marketing.
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SHOW NOTES
The 9 Essential Metrics of Marketing

Marketing as a Percent of Revenue
Churn or Customer Attrition Rate
Customer Acquisition Costs (CAC)
Customer Lifetime Value (LTV)
Net Promoter Score (NPC)
Time to Payback CAC
Contribution Margin
Cost Per Lead
Goal Completions

Listen to the episode to learn what each one means and how you should be tracking these metrics in your marketing campaigns.
Please be sure to hit "Subscribe" so you don't miss any episodes!

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PRODUCTIVITY
Productivity tips in under 5 minutes
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Next Episode

KPIs for Websites That You Should Be Tracking

The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you want to track to drive your marketing decisions.
Show Notes
Brandon dives into each one of these KPIs, targets you should be shooting for and the best way to track them.