MARKETING

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.
About Jeff Greefield
Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.
Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily.
Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood.
EPISODE LINKS

• Provalytics
  https://provalytics.com

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Claim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting
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SHOW INFORMATION
MARKETING Podcast Websitehttps://PodcastOnMarketing.com
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PRODUCTIVITY
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Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.
Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand.
The crazy thing about this is that as fast as social media moves and the "I want it now" mentality, Slo tells their customers their orders are going to be slow on delivery. The customers don't care, in fact they love Slo.
Listen to Marshall as he shares his journey to co-founding Slo and the many different marketing jobs where he learned some valuable lessons that he's now applying to build and market Slo. Specifically how they use Tik Tok and Instragram for different things and the difference they see in each of the social media sites.
This is a great episode for marketers.
EPISODE LINKS

• Slo Jeans
  https://slojeans.co

PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH US
Claim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Websitehttps://PodcastOnMarketing.com
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https://businessplan.buzzsprout.com
The Brandon White ShowRanked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com
PRODUCTIVITY
Productivity tips in under 5 minutes
https://podcasts.apple.com/us/podcast/productivity/id1694396715

Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...
We talk about what online marketing looks like after 3rd party cookies are gone.
About Rich Stone
Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget.
Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships with our largest and most strategic customers in North America. Working diligently to ensure success across our customers’ B2B technology marketing and sales goals / KPIs.
Providing solutions that make a real business impact for our customers across our full suite of TechTarget’s offerings including BrightTALK, Enterprise Strategy Group, Data Science Central and Xtelligent Healthcare Media.
EPISODE LINKS

• TechTarget

PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH US
Claim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Websitehttps://PodcastOnMarketing.com
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https://businessplan.buzzsprout.com
The Brandon White ShowRanked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com
PRODUCTIVITY
Productivity tips in under 5 minutes
https://podcasts.apple.com/us/podcast/productivity/id1694396715

Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages.
Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in customer journey.
Plus, explore the latest developments in AI technology and how you can leverage it to automate and improve your marketing.
This is the NFL of paid ads on the internet and you'll walk away with ideas you can use in your sales and marketing.
About Nick Erickson
Nick is the current CMO/CTO of a high-end car wreck injury law firm in Dallas Texas.
He's had numerous speaking engagements on the technology of the legal industry in the past through Litiquest Plaintiff - a top legal tech company's annual conference. He's helped increase the monthly volume of clients retained for Reyes Browne Law in the last 2 years by 500% while consistently maintaining a 30% lower cost per retained client throughout that monthly volume.
SHOW LINKS AND INFORMATION
If you've been injured in a call accident
👉 Call Toll Free: 888-878-5605
👉 Use our Car Accident Case Calculator to See How Much Money You Could Receive
👉 Contact us via the web here

PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH US
Claim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Websitehttps://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businessplan.buzzsprout.com
The Brandon White ShowRanked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com
PRODUCTIVITY
Productivity tips in under 5 minutes
https://podcasts.apple.com/us/podcast/productivity/id1694396715

What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers.
This is Part 2 of a four part mini-series on Net Promoter Score.
Next in the mini-series is how to collect your Net Promoter Score from your customers.

PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH US
Claim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Websitehttps://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businessplan.buzzsprout.com
The Brandon White ShowRanked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com
PRODUCTIVITY
Productivity tips in under 5 minutes
https://podcasts.apple.com/us/podcast/productivity/id1694396715