Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley

03/01/23 • 79 min

Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.
Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand.
The crazy thing about this is that as fast as social media moves and the "I want it now" mentality, Slo tells their customers their orders are going to be slow on delivery. The customers don't care, in fact they love Slo.
Listen to Marshall as he shares his journey to co-founding Slo and the many different marketing jobs where he learned some valuable lessons that he's now applying to build and market Slo. Specifically how they use Tik Tok and Instragram for different things and the difference they see in each of the social media sites.
This is a great episode for marketers.
EPISODE LINKS

Slo Jeans
https://slojeans.co

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https://slojeans.co

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About Jeff Greefield
Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.
Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily.
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