Marketing 101 for Chiropractors
Enrico Dolcecore
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
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Top 10 Marketing 101 for Chiropractors Episodes
Goodpods has curated a list of the 10 best Marketing 101 for Chiropractors episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing 101 for Chiropractors for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing 101 for Chiropractors episode by adding your comments to the episode page.
Digital Compliance for Chiropractors: What You Don't Know Could Cost You $20,000
Marketing 101 for Chiropractors
05/09/25 • 27 min
When was the last time you thought about whether someone with dyslexia, blindness, or motor impairments could use your chiropractic website? Digital accessibility isn't just a technical specification—it's a critical business consideration that affects both your legal liability and your ability to serve everyone who needs your care.
Chad Sollis from AudioEye joins us to unpack the often-overlooked world of website accessibility compliance for healthcare providers. We break down why approximately 25% of your potential patients might be struggling with your digital presence right now, and how accessibility lawsuits targeting healthcare websites have reached record numbers in 2024—with average settlements costing small practices $15,000-$20,000.
But this conversation goes beyond simply avoiding legal trouble. We explore how people with disabilities control roughly $20 billion in buying power and demonstrate exceptional loyalty to providers who accommodate their needs. Chad walks us through immediate, practical steps you can take today to assess your website's accessibility, from using AudioEye's free scanner to implementing simple fixes for common issues like improper alt text, poor color contrast, and navigation problems.
As marketing budgets tighten across the healthcare industry, we also discuss cost-effective strategies for reaching patients through consistent, valuable content creation across social platforms. With ChatGPT now outpacing Google for many search queries, we explore how the digital marketing landscape continues to evolve and what that means for your practice's visibility.
Whether you're concerned about compliance, committed to serving all potential patients, or simply looking to protect your practice from unnecessary risk, this episode provides actionable insights you can implement immediately. Visit audioicom today to take your first step toward digital accessibility.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
The Art of Reading Faces for Business Growth
Marketing 101 for Chiropractors
01/12/24 • 35 min
Ever wondered how the subtle contour of an eyebrow or the angle of an eyelid could possibly reveal insights into someone's behavior or personality? Join us on this enlightening journey with our esteemed guest Brian Galke, a facial recognition specialist from Subtle Skills. He pulls back the curtain on the undeniable value of facial recognition in building rapport with clients, guiding sales conversations, and enhancing the quality of communication in the health service industry.
Brian, a fascinating character whose work pulls from the ancient practice of physiognomy, throws light on the world of non-verbal communication and how every crinkle and crease of your face can reveal a wealth of information about your decision-making and communication styles. The conversation takes an exciting turn as we uncover how women, thanks to their experience with makeup, have an upper hand in understanding the nuances of facial features. Brian also offers a fantastic summary of key facial features and their corresponding traits, which will leave you eager for more.
But the revelations don't stop there. The episode also dives into the transformative power of mastermind groups and the significance of surrounding oneself with the right people to catapult personal growth and business success. Brian's mantra for 2023, "get in the rooms," exemplifies the importance of real-world networking and the undeniable influence of mastermind groups on business growth. Don't be a stranger - follow Brian on social media for more facial recognition tips and check out his courses for further learning. This episode is an absolute goldmine of insights on facial recognition and the magic of mastermind groups, so tune in and transform your marketing efforts!
Find more about Brian at: subtleskills.com
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Anchoring in Chiropractic Philosophy for a Thriving Modern Practice
Marketing 101 for Chiropractors
04/05/24 • 36 min
Welcome to a special episode where the transformational journey from engineer to chiropractor is brought to life by our guest, Travis Corcoran. He shares his story, a true testament to the healing power of chiropractic care, as we reconnect over our shared Palmer College of Chiropractic roots. We delve into the philosophical bedrock of chiropractic and its vital role in the profession's future. If you've been searching for an anchor in the shifting tides of healthcare philosophy, this conversation will ground you in the enduring principles that have sustained chiropractic care through the ages.
Today's discussion is more than just a trip down memory lane; it's a clinic in clarity and conviction. We tackle the prevalent issue of muddled messaging in chiropractic practices and why it's crucial to hone in on the profession's unique value — the precise removal of subluxations. A clear understanding of this core philosophy not only girds practitioners against the industry's winds of change but is also instrumental in crafting marketing strategies that resonate. Join us as we dissect the indispensable link between a chiropractor's philosophical comprehension and their ability to flourish in both community impact and practice growth.
As we wrap things up, we confront the stark reality faced by recent graduates and the essential need to protect the purity of chiropractic philosophy. From the possible dilution of the profession's essence by subluxation deniers to the importance of solid mentorship and business acumen for sustainable practice, we cover it all. Whether you're a new practitioner or a seasoned professional, this episode is a rallying cry for the entire chiropractic community to unify, learn from successes like Travis's, and ensure the longevity of the practice we hold dear.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
From Basement to Booming Business: Our Chiropractic Journey of Success and Learning
Marketing 101 for Chiropractors
11/03/23 • 28 min
Ever fantasized about owning and running a successful chiropractic practice, but felt daunted by the challenges? Ever been overwhelmed by the many hats you have to wear as an entrepreneur in the health and wellness field? Join us, as my wife, Dr. Christine Hafer and I candidly share our own rollercoaster experience, navigating from chiropractic school graduation to buying a 25-year-old practice and eventually selling it. All the while, we were squatting in my parents' basement and bootstrapping our way to success without traditional marketing strategies.
We promise you a journey filled with twists, turns, and valuable lessons about building a thriving practice and a lasting legacy in your community. Discover how we doubled our Patient Visit Average in just three months with the help of a coach, and how we creatively rekindled relationships through simple strategies like email and drip marketing. Learn from our missteps and wins as we grappled with the intricacies of being associates, and the importance of a graceful and respectful exit. We'll share our secret sauce: the entrepreneurial mindset that empowered us to create the life we always wanted.
Beyond the mechanics of running a successful practice, we dive into the heart of it all - the relationships. We delve into how we established ourselves as community experts, created engaging digital and in-person content, and built meaningful connections. We also discuss financial insights on sourcing the right loan and the potential pitfalls of excessive debt. We wrap up by highlighting the value of resourcefulness, the power of asking for help, and a radical perspective on work-life balance. So, join us, get inspired, and let this episode be the fuel you need to kickstart or reignite your own chiropractic business journey.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Designing Chiropractic Spaces for Wellness and Efficiency
Marketing 101 for Chiropractors
12/01/23 • 20 min
Welcome to a world where interior design meets chiropractic wellness, with our guest, Carolyn from Crossfields Interior and Architecture. She graces us with her expertise on creating an aesthetically pleasing and efficient office space specifically designed for chiropractors. She shares the six-step process that Crossfields employs to help their clients navigate the complexities of design and construction. Can you imagine a chiropractic clinic that not only heals but also captivates with its beauty? Well, that's exactly what Crossfields delivers - luxury seats of medical services that are far more appealing than the nosebleeds.
Now, let's delve a bit deeper into the psychology of designing a chiropractic office. Carolyn highlights the significance of the flow of the space, and how even a seemingly small decision like not signing a lease on an office under 25 feet wide can have a considerable impact on that flow. Investing in your workspace is a lot more than just an expense. It's about creating an environment that maximizes productivity and attracts patients. The good news is, with Crossfields, you can opt for services that range from ala carte to taking over the entire building. All you have to do is dream of the perfect workspace, and they'll bring it to life. So tune in to learn more and revolutionize your chiropractic office space today.
Get in touch with Carolyn at:
Website: https://www.crossfieldsdesign.com
Get the course at https://www.crosfieldsdesign.com/marketing
Check them out on social media:
https://www.facebook.com/CrossFields/
https://www.pinterest.com/crossfields/
https://www.instagram.com/crossfields_design/
https://www.linkedin.com/company/crossfields-inc
https://twitter.com/crossfieldsdsg
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Building a Chiropractic Community Powerhouse with Dr. Christine Zapata
Marketing 101 for Chiropractors
03/01/24 • 28 min
Have you ever felt the thrill of watching a business come alive right before your eyes? That's the journey Dr. Christine Zapata, chiropractic maven and co-author of "Book Yourself Solid for Chiropractors," takes us on in our latest episode. Together, we unpack the wisdom of identifying the ideal client and the power of community, showing how these core principles have not only rocketed Christine's Seattle practice to the top but have the potential to do the same for chiropractors everywhere.
In the heart of our conversation, we strip back the layers on what it means to really resonate with the people you serve. I share my own experiences of molding my practice into a beacon for preferred clients, thanks to the 'Book Yourself Solid' philosophy. Christine chimes in with her narrative of triumph, weaving a tapestry of passion, authenticity, and the savvy application of marketing strategies that create a magnetic presence in any community.
As we gear up for the 'Get Booked Solid' event, listen as we reveal the six self-promotion strategies that can skyrocket awareness of your services. We reflect on the profound influence of supporting local businesses and nonprofits, and how these actions can weave your reputation deeply into the fabric of your community. It's an episode packed with actionable insights, so tune in and be inspired to cultivate a practice that not only thrives but truly serves. Don't forget to get your hands on a copy of "Book Yourself Solid for Chiropractors" and watch your business soar.
Connect with Dr. Christine Zapata here:
https://www.facebook.com/DrChristineZapata/
https://www.instagram.com/drchristinezapata/
https://www.linkedin.com/in/drchristinezapata/
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Expert Tips on Navigating Chiropractic Marketing Phases
Marketing 101 for Chiropractors
09/27/24 • 20 min
What if understanding the stage of your business could transform your marketing success? Join us for an insightful episode where we break down the stages of business—starter, growth, and scale—and reveal how tailoring your marketing strategy to these stages can optimize outcomes. I'll share my experience as a digital coach to address common challenges in the chiropractic industry, such as the lack of sales plans and the need for bundling services to boost patient acquisition and retention. Learn how to manage your marketing budgets effectively by understanding your business's current phase and making informed decisions that drive sustainable growth.
Get inspired by our compelling conversation with a seasoned chiropractor transitioning to the Blair technique after two decades in practice. We'll discuss overcoming fears and seizing opportunities, such as collaborating with retiring chiropractors and transforming practices. Emphasizing the importance of in-house marketing, we explore different coaching levels for running ads and building effective digital marketing teams. Whether you're just starting out, in growth mode, or scaling your practice, this episode is packed with actionable insights to help you navigate your marketing journey and ensure your practice thrives. Tune in and unlock the keys to sustainable growth in the chiropractic profession!
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
From Adjustments to Algorithms: A Chiropractor's Journey
Marketing 101 for Chiropractors
01/31/25 • 35 min
Discover the inspiring journey of Jeff Greenfield, a former chiropractor whose career took an unexpected twist after a life-changing car accident. Forced to leave his practice, Jeff embraced a new path that combined his love for magic and the burgeoning world of the internet. In our conversation, Jeff shares how teaching himself web development led to building an early SEO platform and a successful career in digital marketing and product placement in entertainment. His story is a testament to resilience, passion, and the power of reinvention.
Think digital marketing success is all about clicks? Think again. Join us as we challenge this misconception, focusing on the true value of building lasting brand awareness and engagement. Jeff provides insights on how chiropractors can sustain their market share, especially during unpredictable times, through strategic use of social media platforms like Facebook and Instagram. We explore effective marketing strategies that don't necessarily require huge budgets but rely on smart engagement with potential clients and the power of referrals.
Engage with your community like never before. We delve into innovative marketing strategies tailored for chiropractors, emphasizing the importance of educational marketing and community presence. Learn about Provalytics, Jeff's recommended resource, and how it helps small businesses navigate the evolving digital advertising landscape. We also discuss the significance of community involvement and offer a free attribution certification course to help chiropractors understand the impact of their practices. Whether it's speaking at local events or educating potential patients, these approaches are crucial in reconnecting with communities in a post-Covid world.
Get attribution certified with Jeff's free course here: https://provalytics.com/attribution-certification/
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Igniting Pediatric Wellness with Chiropractic Care
Marketing 101 for Chiropractors
05/17/24 • 31 min
Discover how a proactive approach to your child's health can be a game changer, as shared by the esteemed Dr. Tony Ebel, our guest and a beacon in pediatric chiropractic care. He unpacks the paramount challenge for modern parents: the relentless onslaught of stress on developing nervous systems, and how this often-overlooked factor, not just genetics, shapes a child's well-being. Dr. Ebel's passionate plea for recalibrating the heightened sympathetic responses in kids through chiropractic techniques is a compelling call to action, offering a path to a healthier, more balanced future for our little ones.
As we navigate the labyrinth of marketing and community engagement, I bare the fruits of experience with strategies that have amplified my practice's message beyond the digital realm. The conversation shifts gears to the practical wisdom of the 30-30-30 rule for workshops and the power of genuine, word-of-mouth referrals. The essence of patient and consistent content delivery is demystified, revealing how these efforts can be the driving force of a momentum-building flywheel, feeding into the perpetual cycle of attention, engagement, and exceptional service.
Fueling the conversation with infectious energy, I reflect on how honing in on my passion for chiropractic has streamlined my marketing to mere hours a week, allowing for a laser focus on what truly matters – treating subluxation and neurologically focused care. The discussion wraps up with a heartfelt message to my peers in the chiropractic community: rekindle your fire, seek inspiration, and never let complacency dull your edge. Remember, the enthusiasm you bring to your practice is as irreplaceable as the care you provide, and it's that very passion that will ignite growth and make your impact profound.
Follow Tony in his PX Community online, PX Docs, and on YouTube. Just search for Tony Eble and you'll see all the great things he's doing.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
No BS Marketing: Proven Referral Systems That Work
Marketing 101 for Chiropractors
03/14/25 • 26 min
Marketing legend Dave Mastovich pulls back the curtain on what truly works in healthcare marketing during this eye-opening conversation about systematic referral generation. Drawing from his experience scaling a healthcare system from $1 billion to $10 billion in just three years, Dave reveals why most healthcare providers completely miss five of the six essential target markets they should be focusing on.
The conversation dives deep into a refreshingly straightforward approach that any provider – from solo practitioners to multi-location groups – can implement immediately. You'll discover four simple yet powerful questions that unlock invaluable patient insights, and how sharing what you learn transforms casual patients into raving fans who eagerly provide reviews and referrals.
Dave challenges conventional wisdom about marketing metrics, arguing that "perfect is the enemy of good" when measuring effectiveness. His practical approach to calculating patient acquisition costs and lifetime value provides a framework that works without needing complex spreadsheets or consultants. The revelation about optimal marketing investment ratios is particularly eye-opening – spending too little can be just as dangerous as spending too much.
The discussion concludes with two underutilized strategies that deliver outsized returns: mystery shopping (seeing your practice through patients' eyes) and video marketing (showing prospects what to expect). Throughout the episode, Dave's no-nonsense perspective cuts through marketing hype to deliver actionable strategies any healthcare provider can implement, regardless of size or budget.
https://davidmmastovich.com/
https://massolutions.biz/
https://www.linkedin.com/in/davidmmastovich
https://www.linkedin.com/company/massolutions/
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
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FAQ
How many episodes does Marketing 101 for Chiropractors have?
Marketing 101 for Chiropractors currently has 117 episodes available.
What topics does Marketing 101 for Chiropractors cover?
The podcast is about Chiropractic, Tiktok, Instagram, Marketing, Social Media, Podcasts, Digital, Business, Linkedin and Twitter.
What is the most popular episode on Marketing 101 for Chiropractors?
The episode title 'The Impact of Community-Building on Your Business: A Chat with Dr. Ronda Vaughn' is the most popular.
What is the average episode length on Marketing 101 for Chiropractors?
The average episode length on Marketing 101 for Chiropractors is 22 minutes.
How often are episodes of Marketing 101 for Chiropractors released?
Episodes of Marketing 101 for Chiropractors are typically released every 7 days.
When was the first episode of Marketing 101 for Chiropractors?
The first episode of Marketing 101 for Chiropractors was released on Jan 17, 2023.
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