Marketing 101 for Chiropractors

Welcome to a special episode where the transformational journey from engineer to chiropractor is brought to life by our guest, Travis Corcoran. He shares his story, a true testament to the healing power of chiropractic care, as we reconnect over our shared Palmer College of Chiropractic roots. We delve into the philosophical bedrock of chiropractic and its vital role in the profession's future. If you've been searching for an anchor in the shifting tides of healthcare philosophy, this conversation will ground you in the enduring principles that have sustained chiropractic care through the ages.
Today's discussion is more than just a trip down memory lane; it's a clinic in clarity and conviction. We tackle the prevalent issue of muddled messaging in chiropractic practices and why it's crucial to hone in on the profession's unique value — the precise removal of subluxations. A clear understanding of this core philosophy not only girds practitioners against the industry's winds of change but is also instrumental in crafting marketing strategies that resonate. Join us as we dissect the indispensable link between a chiropractor's philosophical comprehension and their ability to flourish in both community impact and practice growth.
As we wrap things up, we confront the stark reality faced by recent graduates and the essential need to protect the purity of chiropractic philosophy. From the possible dilution of the profession's essence by subluxation deniers to the importance of solid mentorship and business acumen for sustainable practice, we cover it all. Whether you're a new practitioner or a seasoned professional, this episode is a rallying cry for the entire chiropractic community to unify, learn from successes like Travis's, and ensure the longevity of the practice we hold dear.

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Ever wondered how you can revolutionize your chiropractic practice's marketing strategy? Join us as we sit down with Dave Kaminski from Collaborative Pros, who brings 25 years of business and marketing wisdom to the table. From his humble beginnings in the window cleaning industry to becoming an online marketing guru, Dave’s journey is both inspiring and educational. Learn actionable strategies to adapt to the digital age, especially if you're just starting out or looking to increase your online presence.
Curious about how to rank higher in local searches or make the most out of Google Maps? Dave breaks down essential website optimization techniques, including the power of Google reviews, maintaining a blog, and using local content to your advantage. He also dives into the evolving trends in paid advertising and local SEO, offering expert advice on how to make these tools work for you. Don't miss this episode packed with practical tips and real-world examples that will help you attract more local business and achieve sustainable growth.
Learn more at www.collaborativepros.com and follow David @collaborativepros on social media

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Join us as we unlock the secrets of building an efficient, clarity-based practice with our guest, Dr. Julie Brons, a seasoned chiropractor and insightful consultant from Traverse City, Michigan. Get ready to take notes as we pick Dr. Brons brain on everything from team efficiency, documenting systems, to the vital role of coaching in business. Experience firsthand, the passion with which she shares her journey into chiropractic and her dedication to using her experience to guide other service providers towards operating a more efficient practice.
Ever wondered how to make your business procedures and systems more consistent and reliable? We explore the essence of documenting systems and effective procedures in the healthcare industry, highlighting its significance in creating a sturdy training manual and ensuring seamless consistency within your business. As a new entrant in the business world, you're in for a treat! Hear us discuss the importance of gaining practical experience before jumping into business, and get ready to soak in tips on everything from associating with another doctor to branching out independently.
We believe in the power of coaching and consulting for business growth, and through our conversation with Dr. Brons, we bring you real-life experiences and stories on how coaching has played a crucial role in our ventures. Discover the importance of having a coach or consultant to navigate through the challenges of starting a business, as well as the significance of building and maintaining relationships within the community. As we wrap up, we hope to inspire you to proactively nurture these relationships and to always seek coaching for sustained growth and success. Tune in, learn, and allow us to accompany you on your journey towards running a thriving practice.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Discover how a proactive approach to your child's health can be a game changer, as shared by the esteemed Dr. Tony Ebel, our guest and a beacon in pediatric chiropractic care. He unpacks the paramount challenge for modern parents: the relentless onslaught of stress on developing nervous systems, and how this often-overlooked factor, not just genetics, shapes a child's well-being. Dr. Ebel's passionate plea for recalibrating the heightened sympathetic responses in kids through chiropractic techniques is a compelling call to action, offering a path to a healthier, more balanced future for our little ones.
As we navigate the labyrinth of marketing and community engagement, I bare the fruits of experience with strategies that have amplified my practice's message beyond the digital realm. The conversation shifts gears to the practical wisdom of the 30-30-30 rule for workshops and the power of genuine, word-of-mouth referrals. The essence of patient and consistent content delivery is demystified, revealing how these efforts can be the driving force of a momentum-building flywheel, feeding into the perpetual cycle of attention, engagement, and exceptional service.
Fueling the conversation with infectious energy, I reflect on how honing in on my passion for chiropractic has streamlined my marketing to mere hours a week, allowing for a laser focus on what truly matters – treating subluxation and neurologically focused care. The discussion wraps up with a heartfelt message to my peers in the chiropractic community: rekindle your fire, seek inspiration, and never let complacency dull your edge. Remember, the enthusiasm you bring to your practice is as irreplaceable as the care you provide, and it's that very passion that will ignite growth and make your impact profound.
Follow Tony in his PX Community online, PX Docs, and on YouTube. Just search for Tony Eble and you'll see all the great things he's doing.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Welcome to a world where interior design meets chiropractic wellness, with our guest, Carolyn from Crossfields Interior and Architecture. She graces us with her expertise on creating an aesthetically pleasing and efficient office space specifically designed for chiropractors. She shares the six-step process that Crossfields employs to help their clients navigate the complexities of design and construction. Can you imagine a chiropractic clinic that not only heals but also captivates with its beauty? Well, that's exactly what Crossfields delivers - luxury seats of medical services that are far more appealing than the nosebleeds.
Now, let's delve a bit deeper into the psychology of designing a chiropractic office. Carolyn highlights the significance of the flow of the space, and how even a seemingly small decision like not signing a lease on an office under 25 feet wide can have a considerable impact on that flow. Investing in your workspace is a lot more than just an expense. It's about creating an environment that maximizes productivity and attracts patients. The good news is, with Crossfields, you can opt for services that range from ala carte to taking over the entire building. All you have to do is dream of the perfect workspace, and they'll bring it to life. So tune in to learn more and revolutionize your chiropractic office space today.
Get in touch with Carolyn at:
Website: https://www.crossfieldsdesign.com

Get the course at https://www.crosfieldsdesign.com/marketing
Check them out on social media:

https://www.facebook.com/CrossFields/

https://www.pinterest.com/crossfields/

https://www.instagram.com/crossfields_design/

https://www.linkedin.com/company/crossfields-inc

https://twitter.com/crossfieldsdsg

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business