Marketing 101 for Chiropractors
Enrico Dolcecore
Digital marketing is evolving at an unprecedented pace. As healthcare professionals, juggling the roles of CEO and marketer can be overwhelming. Without a solid grasp of marketing principles, you risk being misled by "experts" who offer cookie-cutter solutions that drain your resources. Join us to discover innovative, cost-effective, and practical marketing strategies. Stay ahead of the curve with insights on social media marketing, Google Ads, and other impactful media channels tailored for your practice.
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Top 10 Marketing 101 for Chiropractors Episodes
Goodpods has curated a list of the 10 best Marketing 101 for Chiropractors episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing 101 for Chiropractors for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing 101 for Chiropractors episode by adding your comments to the episode page.
The Art of Reading Faces for Business Growth
Marketing 101 for Chiropractors
01/12/24 • 35 min
Ever wondered how the subtle contour of an eyebrow or the angle of an eyelid could possibly reveal insights into someone's behavior or personality? Join us on this enlightening journey with our esteemed guest Brian Galke, a facial recognition specialist from Subtle Skills. He pulls back the curtain on the undeniable value of facial recognition in building rapport with clients, guiding sales conversations, and enhancing the quality of communication in the health service industry.
Brian, a fascinating character whose work pulls from the ancient practice of physiognomy, throws light on the world of non-verbal communication and how every crinkle and crease of your face can reveal a wealth of information about your decision-making and communication styles. The conversation takes an exciting turn as we uncover how women, thanks to their experience with makeup, have an upper hand in understanding the nuances of facial features. Brian also offers a fantastic summary of key facial features and their corresponding traits, which will leave you eager for more.
But the revelations don't stop there. The episode also dives into the transformative power of mastermind groups and the significance of surrounding oneself with the right people to catapult personal growth and business success. Brian's mantra for 2023, "get in the rooms," exemplifies the importance of real-world networking and the undeniable influence of mastermind groups on business growth. Don't be a stranger - follow Brian on social media for more facial recognition tips and check out his courses for further learning. This episode is an absolute goldmine of insights on facial recognition and the magic of mastermind groups, so tune in and transform your marketing efforts!
Find more about Brian at: subtleskills.com
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Anchoring in Chiropractic Philosophy for a Thriving Modern Practice
Marketing 101 for Chiropractors
04/05/24 • 36 min
Welcome to a special episode where the transformational journey from engineer to chiropractor is brought to life by our guest, Travis Corcoran. He shares his story, a true testament to the healing power of chiropractic care, as we reconnect over our shared Palmer College of Chiropractic roots. We delve into the philosophical bedrock of chiropractic and its vital role in the profession's future. If you've been searching for an anchor in the shifting tides of healthcare philosophy, this conversation will ground you in the enduring principles that have sustained chiropractic care through the ages.
Today's discussion is more than just a trip down memory lane; it's a clinic in clarity and conviction. We tackle the prevalent issue of muddled messaging in chiropractic practices and why it's crucial to hone in on the profession's unique value — the precise removal of subluxations. A clear understanding of this core philosophy not only girds practitioners against the industry's winds of change but is also instrumental in crafting marketing strategies that resonate. Join us as we dissect the indispensable link between a chiropractor's philosophical comprehension and their ability to flourish in both community impact and practice growth.
As we wrap things up, we confront the stark reality faced by recent graduates and the essential need to protect the purity of chiropractic philosophy. From the possible dilution of the profession's essence by subluxation deniers to the importance of solid mentorship and business acumen for sustainable practice, we cover it all. Whether you're a new practitioner or a seasoned professional, this episode is a rallying cry for the entire chiropractic community to unify, learn from successes like Travis's, and ensure the longevity of the practice we hold dear.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Chiropractic Conversations to Boost Community Engagement
Marketing 101 for Chiropractors
11/15/24 • 15 min
Unlock the secrets to transforming your chiropractic practice through the power of awareness campaigns on Facebook. What if the key to skyrocketing your ad performance lies in a step you're skipping? Join us as we promise to reveal how building brand familiarity and trust can be the cornerstone of an effective advertising strategy. Discover how these efforts can lead to a warm audience that responds positively, reduces costs, and boosts conversion rates, positioning your practice advantageously for the predicted economic upturn in 2026.
In this episode, we guide you through the updates of a specially tailored Facebook course for chiropractors, priced at $99, which keeps pace with the platform's evolving interface through 2024. We underscore the importance of chiropractors taking the lead in health discussions, from food dyes to vaccinations, and how you can use these topics to resonate with your community. Embrace the opportunity to push your practice forward independently while making meaningful contributions to wellness conversations. This is the time to elevate your practice and stand out as a thought leader in the chiropractic community.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Boost Your Clinic's Online Presence with Dave Kaminski
Marketing 101 for Chiropractors
08/02/24 • 21 min
Ever wondered how you can revolutionize your chiropractic practice's marketing strategy? Join us as we sit down with Dave Kaminski from Collaborative Pros, who brings 25 years of business and marketing wisdom to the table. From his humble beginnings in the window cleaning industry to becoming an online marketing guru, Dave’s journey is both inspiring and educational. Learn actionable strategies to adapt to the digital age, especially if you're just starting out or looking to increase your online presence.
Curious about how to rank higher in local searches or make the most out of Google Maps? Dave breaks down essential website optimization techniques, including the power of Google reviews, maintaining a blog, and using local content to your advantage. He also dives into the evolving trends in paid advertising and local SEO, offering expert advice on how to make these tools work for you. Don't miss this episode packed with practical tips and real-world examples that will help you attract more local business and achieve sustainable growth.
Learn more at www.collaborativepros.com and follow David @collaborativepros on social media
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
The Art of Building an Efficient Practice: A Conversation with Dr. Julie Brons
Marketing 101 for Chiropractors
01/05/24 • 25 min
Join us as we unlock the secrets of building an efficient, clarity-based practice with our guest, Dr. Julie Brons, a seasoned chiropractor and insightful consultant from Traverse City, Michigan. Get ready to take notes as we pick Dr. Brons brain on everything from team efficiency, documenting systems, to the vital role of coaching in business. Experience firsthand, the passion with which she shares her journey into chiropractic and her dedication to using her experience to guide other service providers towards operating a more efficient practice.
Ever wondered how to make your business procedures and systems more consistent and reliable? We explore the essence of documenting systems and effective procedures in the healthcare industry, highlighting its significance in creating a sturdy training manual and ensuring seamless consistency within your business. As a new entrant in the business world, you're in for a treat! Hear us discuss the importance of gaining practical experience before jumping into business, and get ready to soak in tips on everything from associating with another doctor to branching out independently.
We believe in the power of coaching and consulting for business growth, and through our conversation with Dr. Brons, we bring you real-life experiences and stories on how coaching has played a crucial role in our ventures. Discover the importance of having a coach or consultant to navigate through the challenges of starting a business, as well as the significance of building and maintaining relationships within the community. As we wrap up, we hope to inspire you to proactively nurture these relationships and to always seek coaching for sustained growth and success. Tune in, learn, and allow us to accompany you on your journey towards running a thriving practice.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Igniting Pediatric Wellness with Chiropractic Care
Marketing 101 for Chiropractors
05/17/24 • 31 min
Discover how a proactive approach to your child's health can be a game changer, as shared by the esteemed Dr. Tony Ebel, our guest and a beacon in pediatric chiropractic care. He unpacks the paramount challenge for modern parents: the relentless onslaught of stress on developing nervous systems, and how this often-overlooked factor, not just genetics, shapes a child's well-being. Dr. Ebel's passionate plea for recalibrating the heightened sympathetic responses in kids through chiropractic techniques is a compelling call to action, offering a path to a healthier, more balanced future for our little ones.
As we navigate the labyrinth of marketing and community engagement, I bare the fruits of experience with strategies that have amplified my practice's message beyond the digital realm. The conversation shifts gears to the practical wisdom of the 30-30-30 rule for workshops and the power of genuine, word-of-mouth referrals. The essence of patient and consistent content delivery is demystified, revealing how these efforts can be the driving force of a momentum-building flywheel, feeding into the perpetual cycle of attention, engagement, and exceptional service.
Fueling the conversation with infectious energy, I reflect on how honing in on my passion for chiropractic has streamlined my marketing to mere hours a week, allowing for a laser focus on what truly matters – treating subluxation and neurologically focused care. The discussion wraps up with a heartfelt message to my peers in the chiropractic community: rekindle your fire, seek inspiration, and never let complacency dull your edge. Remember, the enthusiasm you bring to your practice is as irreplaceable as the care you provide, and it's that very passion that will ignite growth and make your impact profound.
Follow Tony in his PX Community online, PX Docs, and on YouTube. Just search for Tony Eble and you'll see all the great things he's doing.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Designing Chiropractic Spaces for Wellness and Efficiency
Marketing 101 for Chiropractors
12/01/23 • 20 min
Welcome to a world where interior design meets chiropractic wellness, with our guest, Carolyn from Crossfields Interior and Architecture. She graces us with her expertise on creating an aesthetically pleasing and efficient office space specifically designed for chiropractors. She shares the six-step process that Crossfields employs to help their clients navigate the complexities of design and construction. Can you imagine a chiropractic clinic that not only heals but also captivates with its beauty? Well, that's exactly what Crossfields delivers - luxury seats of medical services that are far more appealing than the nosebleeds.
Now, let's delve a bit deeper into the psychology of designing a chiropractic office. Carolyn highlights the significance of the flow of the space, and how even a seemingly small decision like not signing a lease on an office under 25 feet wide can have a considerable impact on that flow. Investing in your workspace is a lot more than just an expense. It's about creating an environment that maximizes productivity and attracts patients. The good news is, with Crossfields, you can opt for services that range from ala carte to taking over the entire building. All you have to do is dream of the perfect workspace, and they'll bring it to life. So tune in to learn more and revolutionize your chiropractic office space today.
Get in touch with Carolyn at:
Website: https://www.crossfieldsdesign.com
Get the course at https://www.crosfieldsdesign.com/marketing
Check them out on social media:
https://www.facebook.com/CrossFields/
https://www.pinterest.com/crossfields/
https://www.instagram.com/crossfields_design/
https://www.linkedin.com/company/crossfields-inc
https://twitter.com/crossfieldsdsg
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
The Magic of Storytelling in Creating Emotional Connection with Clients
Marketing 101 for Chiropractors
12/22/23 • 22 min
Ever imagined how emotional intelligence could skyrocket your marketing game? That's precisely what we'll uncover in this episode. Joined by the dynamic duo, Carmen and Deirdra from Encore Empire, we get real about harnessing the power of emotions to better understand your audience, resonate with them, and build a successful clientele. Offering wisdom from their experience as business strategists and coaches for women over 40, they challenge conventional marketing norms and pose an alternative—emotional resonance.
Our exploration doesn't stop there. Swipe to the next track and you'll find us elbow-deep in discussing emotional connection, specifically for chiropractic care providers. Discover the magic of storytelling, the efficacy of market research, and the potency of social media and email marketing in strengthening client relationships. To spice things up, the team from Forward Slash Cairo also join us to unravel the impact of social media on businesses. Learn from their expertise on the art of content creation and get insider tips to polish your social media strategy. It's an absolute roller coaster ride of actionable insights and marketing wisdom. Are you ready to buckle up?
Join their FREE marketing workshop here: www.encoreempire.com/chiro
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- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Integrating Lifestyle Medicine into Chiropractic: A Breakthrough Model with Hallie Brooke
Marketing 101 for Chiropractors
02/16/24 • 19 min
Unlock the transformative power of blending lifestyle medicine with traditional chiropractic care with our esteemed guest, Hally Brooke of Live Nourished Coaching. Hally takes us through her pioneering dual-faceted business model that not only offers direct support to those wrestling with gut, adrenal, and hormone imbalances but also pairs healthcare providers with fractional health coaching. Amid our conversation, we illuminate the profound impact this collaborative care model has on enhancing patient outcomes and elevating clinic profitability. Get ready to discover how chiropractors can expand their patient care without adding to their workload or overhead, all while positioning their practices for innovative growth in the health and wellness realm.
Prepare to be intrigued as we navigate the practicalities of integrating health coaching into a chiropractic setting, examining various support models and the symbiotic relationship they foster between practitioners and coaches. We delve into the nitty-gritty of how health coaches adeptly work within a practice's electronic health record (EHR) system to the benefit of patients and providers alike. Join us as we reflect on the journey of building a health coaching business, establishing trust within the healthcare team, and the operational perks of a flexible pay-per-patient service model. If you're keen to explore a scalable financial path for your clinic and enhance patient care, this episode with Hally Brooke is an essential listen.
Learn more at: hattps://www.livenourishedcoaching.com
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Secrets to Successful Email and Social Media Marketing
Marketing 101 for Chiropractors
10/18/24 • 28 min
Uncover the secrets of compelling copywriting with Linda Malone, a seasoned copywriter who shares her inspiring journey from the fitness industry to the dynamic world of marketing. Linda offers invaluable insights into her transition from print to online writing, revealing the challenges she overcame and the strategies she developed to capture audience attention through effective email marketing. With practical advice on delegating tasks and the art of hiring the right people, Linda's experiences are a must-listen for any aspiring entrepreneur seeking success in an ever-evolving industry.
Explore the fascinating intersection of AI and writing as we discuss how tools like ChatGPT can transform your creative process while maintaining a personal touch. Linda and I delve into the nuances of using AI for brainstorming, editing, and crafting detailed prompts, all while acknowledging its limitations. Learn how to integrate AI into platforms such as Meta and LinkedIn without losing the authenticity that resonates with audiences. This episode provides a balanced view of AI's role as an assistant, not a replacement, ensuring your unique voice shines through.
Finally, gear up for a deep dive into effective marketing strategies with insights drawn from major companies. We cover the essentials of creating impactful Facebook ads using A-B testing and frameworks like PAS and AIDA. Discover the power of a strong value proposition and the importance of competitor analysis to stand out. Plus, learn how to leverage social media and email lists to build genuine connections with your audience. Packed with personal stories and professional wisdom, this episode is a treasure trove for those eager to excel in marketing and entrepreneurship.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
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FAQ
How many episodes does Marketing 101 for Chiropractors have?
Marketing 101 for Chiropractors currently has 96 episodes available.
What topics does Marketing 101 for Chiropractors cover?
The podcast is about Chiropractic, Tiktok, Instagram, Marketing, Social Media, Podcasts, Digital, Business, Linkedin and Twitter.
What is the most popular episode on Marketing 101 for Chiropractors?
The episode title 'The Impact of Community-Building on Your Business: A Chat with Dr. Ronda Vaughn' is the most popular.
What is the average episode length on Marketing 101 for Chiropractors?
The average episode length on Marketing 101 for Chiropractors is 21 minutes.
How often are episodes of Marketing 101 for Chiropractors released?
Episodes of Marketing 101 for Chiropractors are typically released every 7 days.
When was the first episode of Marketing 101 for Chiropractors?
The first episode of Marketing 101 for Chiropractors was released on Jan 17, 2023.
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