Marketing 101 for Chiropractors

Your front desk isn't just answering phones—they're your practice's first sales team, and they might be losing you patients every single day without you realizing it.
In this eye-opening episode, Dr. Enrico Dolcecore tackles the often-overlooked weakness in chiropractic offices: phone conversion. While you might be spending thousands on marketing and generating leads, those efforts go to waste if your front desk can't convert callers into booked appointments.
The hard truth? Most people hang up within eight seconds of calling your office. That's barely enough time to ask about price or insurance before you've lost them forever. But what if you could extend that conversation to 30 seconds or more? That's where the magic happens—transforming cool leads into warm ones ready to book.
Dr. Enrico breaks down exactly how to train your front desk to handle common objections, shift conversations from price to value, and use active listening techniques that build instant rapport. With real-world examples and scripts, he demonstrates how improving your phone conversion from 30% to 50% could mean an additional $30,000 in monthly collections.
"Nobody wants chiropractic, nobody knows what it is, and nobody wants to pay for it," Dr. Enrico states bluntly. That's why your phone skills need to be exceptional—you're not selling Botox where people are already eager to buy. You're selling something most people don't understand yet.
Whether you're handling calls yourself or training a team, this episode provides actionable strategies to turn your reception desk into a high-converting sales machine without sounding pushy or salesy. Ready to stop leaving money on the table? Listen now and transform your practice's first impression.
Have questions about implementing these strategies? Reach out to [email protected] and take the first step toward plugging the leakiest bucket in your marketing funnel.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Ever wondered how the subtle contour of an eyebrow or the angle of an eyelid could possibly reveal insights into someone's behavior or personality? Join us on this enlightening journey with our esteemed guest Brian Galke, a facial recognition specialist from Subtle Skills. He pulls back the curtain on the undeniable value of facial recognition in building rapport with clients, guiding sales conversations, and enhancing the quality of communication in the health service industry.
Brian, a fascinating character whose work pulls from the ancient practice of physiognomy, throws light on the world of non-verbal communication and how every crinkle and crease of your face can reveal a wealth of information about your decision-making and communication styles. The conversation takes an exciting turn as we uncover how women, thanks to their experience with makeup, have an upper hand in understanding the nuances of facial features. Brian also offers a fantastic summary of key facial features and their corresponding traits, which will leave you eager for more.
But the revelations don't stop there. The episode also dives into the transformative power of mastermind groups and the significance of surrounding oneself with the right people to catapult personal growth and business success. Brian's mantra for 2023, "get in the rooms," exemplifies the importance of real-world networking and the undeniable influence of mastermind groups on business growth. Don't be a stranger - follow Brian on social media for more facial recognition tips and check out his courses for further learning. This episode is an absolute goldmine of insights on facial recognition and the magic of mastermind groups, so tune in and transform your marketing efforts!
Find more about Brian at: subtleskills.com

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Welcome to a special episode where the transformational journey from engineer to chiropractor is brought to life by our guest, Travis Corcoran. He shares his story, a true testament to the healing power of chiropractic care, as we reconnect over our shared Palmer College of Chiropractic roots. We delve into the philosophical bedrock of chiropractic and its vital role in the profession's future. If you've been searching for an anchor in the shifting tides of healthcare philosophy, this conversation will ground you in the enduring principles that have sustained chiropractic care through the ages.
Today's discussion is more than just a trip down memory lane; it's a clinic in clarity and conviction. We tackle the prevalent issue of muddled messaging in chiropractic practices and why it's crucial to hone in on the profession's unique value — the precise removal of subluxations. A clear understanding of this core philosophy not only girds practitioners against the industry's winds of change but is also instrumental in crafting marketing strategies that resonate. Join us as we dissect the indispensable link between a chiropractor's philosophical comprehension and their ability to flourish in both community impact and practice growth.
As we wrap things up, we confront the stark reality faced by recent graduates and the essential need to protect the purity of chiropractic philosophy. From the possible dilution of the profession's essence by subluxation deniers to the importance of solid mentorship and business acumen for sustainable practice, we cover it all. Whether you're a new practitioner or a seasoned professional, this episode is a rallying cry for the entire chiropractic community to unify, learn from successes like Travis's, and ensure the longevity of the practice we hold dear.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Ever fantasized about owning and running a successful chiropractic practice, but felt daunted by the challenges? Ever been overwhelmed by the many hats you have to wear as an entrepreneur in the health and wellness field? Join us, as my wife, Dr. Christine Hafer and I candidly share our own rollercoaster experience, navigating from chiropractic school graduation to buying a 25-year-old practice and eventually selling it. All the while, we were squatting in my parents' basement and bootstrapping our way to success without traditional marketing strategies.
We promise you a journey filled with twists, turns, and valuable lessons about building a thriving practice and a lasting legacy in your community. Discover how we doubled our Patient Visit Average in just three months with the help of a coach, and how we creatively rekindled relationships through simple strategies like email and drip marketing. Learn from our missteps and wins as we grappled with the intricacies of being associates, and the importance of a graceful and respectful exit. We'll share our secret sauce: the entrepreneurial mindset that empowered us to create the life we always wanted.
Beyond the mechanics of running a successful practice, we dive into the heart of it all - the relationships. We delve into how we established ourselves as community experts, created engaging digital and in-person content, and built meaningful connections. We also discuss financial insights on sourcing the right loan and the potential pitfalls of excessive debt. We wrap up by highlighting the value of resourcefulness, the power of asking for help, and a radical perspective on work-life balance. So, join us, get inspired, and let this episode be the fuel you need to kickstart or reignite your own chiropractic business journey.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Welcome to a world where interior design meets chiropractic wellness, with our guest, Carolyn from Crossfields Interior and Architecture. She graces us with her expertise on creating an aesthetically pleasing and efficient office space specifically designed for chiropractors. She shares the six-step process that Crossfields employs to help their clients navigate the complexities of design and construction. Can you imagine a chiropractic clinic that not only heals but also captivates with its beauty? Well, that's exactly what Crossfields delivers - luxury seats of medical services that are far more appealing than the nosebleeds.
Now, let's delve a bit deeper into the psychology of designing a chiropractic office. Carolyn highlights the significance of the flow of the space, and how even a seemingly small decision like not signing a lease on an office under 25 feet wide can have a considerable impact on that flow. Investing in your workspace is a lot more than just an expense. It's about creating an environment that maximizes productivity and attracts patients. The good news is, with Crossfields, you can opt for services that range from ala carte to taking over the entire building. All you have to do is dream of the perfect workspace, and they'll bring it to life. So tune in to learn more and revolutionize your chiropractic office space today.
Get in touch with Carolyn at:
Website: https://www.crossfieldsdesign.com

Get the course at https://www.crosfieldsdesign.com/marketing
Check them out on social media:

https://www.facebook.com/CrossFields/

https://www.pinterest.com/crossfields/

https://www.instagram.com/crossfields_design/

https://www.linkedin.com/company/crossfields-inc

https://twitter.com/crossfieldsdsg

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business