From Adjustments to Algorithms: A Chiropractor's Journey

01/31/25 • 35 min

Discover the inspiring journey of Jeff Greenfield, a former chiropractor whose career took an unexpected twist after a life-changing car accident. Forced to leave his practice, Jeff embraced a new path that combined his love for magic and the burgeoning world of the internet. In our conversation, Jeff shares how teaching himself web development led to building an early SEO platform and a successful career in digital marketing and product placement in entertainment. His story is a testament to resilience, passion, and the power of reinvention.
Think digital marketing success is all about clicks? Think again. Join us as we challenge this misconception, focusing on the true value of building lasting brand awareness and engagement. Jeff provides insights on how chiropractors can sustain their market share, especially during unpredictable times, through strategic use of social media platforms like Facebook and Instagram. We explore effective marketing strategies that don't necessarily require huge budgets but rely on smart engagement with potential clients and the power of referrals.
Engage with your community like never before. We delve into innovative marketing strategies tailored for chiropractors, emphasizing the importance of educational marketing and community presence. Learn about Provalytics, Jeff's recommended resource, and how it helps small businesses navigate the evolving digital advertising landscape. We also discuss the significance of community involvement and offer a free attribution certification course to help chiropractors understand the impact of their practices. Whether it's speaking at local events or educating potential patients, these approaches are crucial in reconnecting with communities in a post-Covid world.
Get attribution certified with Jeff's free course here: https://provalytics.com/attribution-certification/

Send us a text

Join Marketing 101 for Chiropractors Facebook Group here
Learn more at EnricoD.com
Book a free discovery call with Enrico to level up your business

Send us a text

Join Marketing 101 for Chiropractors Facebook Group here
Learn more at EnricoD.com
Book a free discovery call with Enrico to level up your business

Previous Episode

Strategies to Strengthen Your Facebook Ads

Discover the key to transforming your chiropractic marketing efforts and avoid the pitfalls that could be holding you back. Have you ever wondered why your Facebook ads aren't converting as expected? Join Dr. Enrico as he uncovers the common mistakes chiropractors make and offers insights into crafting compelling ads that truly engage your target audience. Learn how to stop relying on generic offers and start using personalized strategies that build brand recognition and trust over time.
Unlock effective digital marketing strategies tailored for chiropractors who face the challenge of competing with larger medical institutions. Dr. Enrico shines a light on the power of niche keyword targeting and the invaluable role of video content in building patient trust. With practical advice on producing authentic office videos and leveraging eye-catching visuals, this episode equips you with the knowledge to enhance your online presence and capture the attention of potential patients. Discover how discount offers and retargeting strategies can significantly amplify your marketing efforts.
This episode isn't just about tactics; it's about commitment. Dr. Enrico emphasizes the importance of personal connection and ongoing support in the digital marketing journey. Unlike many agencies, he stresses the dedication to being there for clients, fostering growth, and embracing technological advancements like AI. Celebrate the vital role chiropractors play in their communities and feel inspired to continue your invaluable work, leveraging these insights to thrive well into 2025 and beyond.

Send us a text

Join Marketing 101 for Chiropractors Facebook Group here
Learn more at EnricoD.com
Book a free discovery call with Enrico to level up your business

Next Episode

Maximizing Patient Engagement and Compliance

Is your chiropractic practice ready to navigate the ever-changing landscape of digital marketing? Discover crucial insights with Dr. Enrico Dolcecore as he unravels the latest digital marketing strategies every chiropractor needs to know. With Meta's sweeping privacy updates reshaping Facebook and Instagram advertising, Dr. Dolcecore highlights the urgent shift towards landing pages to remain HIPAA compliant and avert potential ad account suspensions. We explore why digital agencies are reallocating budgets from Meta to Google and how landing pages enhance ad effectiveness across platforms, ensuring your practice stays ahead of the curve.
In our conversation, we stress the importance of contingency planning in marketing strategies. Learn how to safeguard your practice from disruptions like account suspensions or tech changes by diversifying your advertising efforts. Dr. Dolcecore offers actionable advice on harnessing the power of referral marketing through robust community engagement and networking. Strengthen your local connections and communicate your services effectively to build a reliable patient base. As we approach 2025, ensure your practice thrives by embracing these strategies and maintaining compliance in an ever-evolving digital world.

Send us a text

Join Marketing 101 for Chiropractors Facebook Group here
Learn more at EnricoD.com
Book a free discovery call with Enrico to level up your business

Marketing 101 for Chiropractors - From Adjustments to Algorithms: A Chiropractor's Journey

Transcript

Speaker 100:00:21.042

Hey everyone , welcome to another podcast of Marketing 101 for chiropractors . Very cool guest this week we got formerly Dr Jeff Greenfield . I guess you're always Dr Jeff Greenfield , but Jeff Greenfield is with Provolytics Marketing

Speaker 100:00:36.682

and he's got some great stuff about the digital world . Thanks for being here , man . Thanks for joining us