Expert Tips on Navigating Chiropractic Marketing Phases

09/27/24 • 20 min

What if understanding the stage of your business could transform your marketing success? Join us for an insightful episode where we break down the stages of business—starter, growth, and scale—and reveal how tailoring your marketing strategy to these stages can optimize outcomes. I'll share my experience as a digital coach to address common challenges in the chiropractic industry, such as the lack of sales plans and the need for bundling services to boost patient acquisition and retention. Learn how to manage your marketing budgets effectively by understanding your business's current phase and making informed decisions that drive sustainable growth.
Get inspired by our compelling conversation with a seasoned chiropractor transitioning to the Blair technique after two decades in practice. We'll discuss overcoming fears and seizing opportunities, such as collaborating with retiring chiropractors and transforming practices. Emphasizing the importance of in-house marketing, we explore different coaching levels for running ads and building effective digital marketing teams. Whether you're just starting out, in growth mode, or scaling your practice, this episode is packed with actionable insights to help you navigate your marketing journey and ensure your practice thrives. Tune in and unlock the keys to sustainable growth in the chiropractic profession!

Send us a text

Join Marketing 101 for Chiropractors Facebook Group here
Learn more at EnricoD.com
Book a free discovery call with Enrico to level up your business

Send us a text

Join Marketing 101 for Chiropractors Facebook Group here
Learn more at EnricoD.com
Book a free discovery call with Enrico to level up your business

Previous Episode

Organic Growth with Targeted Blog Content

Can personalized blog posts really trump expensive Google Ads in boosting your search engine rankings? This week on Marketing 101, we’ll dive deep into the world of SEO through blogging, guiding you on how to make your content stand out and climb the Google ladder. From the importance of regular, personalized content to the pitfalls of generic outsourced blogs, we’ll give you the lowdown on crafting posts that truly resonate with your audience. We’ll explore why investing in SEO through blogging offers a more cost-effective strategy than pouring money into Google Ads and how tools like Google Search Console can help you monitor and enhance your website’s performance and keyword rankings.
Join us as we uncover the secrets of effective SEO blogging, starting with identifying high-ranking keywords relevant to your practice and progressing to specific conditions your audience is searching for. We’ll also discuss leveraging new technologies in your practice, such as class four lasers for shoulder treatments, and the combined power of organic content and paid search ads to boost your visibility. Lastly, we’ll touch on using AI tools like ChatGPT to create optimized, engaging blog content that attracts clicks and improves your search rankings over time. Tune in for actionable insights to solidify your business foundation for the future.

Send us a text

Join Marketing 101 for Chiropractors Facebook Group here
Learn more at EnricoD.com
Book a free discovery call with Enrico to level up your business

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Winning Marketing Strategies from an Austin Expert

Ready to transform your digital marketing strategy and drive your business to new heights? Join us as Avi from Austin, Texas, unpacks his remarkable journey from tech roles at Intel to launching a successful digital marketing agency that specializes in local service businesses such as chiropractors. Avi shares his expert insights on navigating the dynamic world of digital marketing, highlighting the pivotal role of SEO, advertising, and compelling ad copy in scaling your business. Discover how recent changes in Facebook and Meta are reshaping ad costs and targeting, and learn how to ground your strategy in basics to boost conversion rates and cut down on acquisition costs.
In this episode, we break down effective digital marketing strategies that prioritize simplicity and impact. Avi reveals the benefits of making technical jargon accessible in your ad copy to reach a wider audience and compares the urgency-driven nature of Google Ads with the long-term engagement potential of Facebook Ads. Get actionable tips on optimizing your ad spend using Ngram analysis and strategic keyword utilization. Additionally, unlock the secrets to maximizing your digital content strategy through successful YouTube channel growth, leveraging Google My Business for local SEO, and enhancing search visibility with FAQs and reviews. Whether you're a marketing veteran or just starting out, this episode is packed with invaluable advice to help you thrive in today's competitive digital landscape.

Send us a text

Join Marketing 101 for Chiropractors Facebook Group here
Learn more at EnricoD.com
Book a free discovery call with Enrico to level up your business

Marketing 101 for Chiropractors - Expert Tips on Navigating Chiropractic Marketing Phases

Transcript

Speaker 100:00:20.442

Hey everyone , welcome to another episode of Marketing 101 . This week we are talking about digital agencies . This has got to be one of the toughest gigs on the planet is to be a digital agency and keep your clients happy . I find it to be very difficult myself and across many digital agencies . It's very difficult to retain clients long period , just because math is math and if