050: Already Ditched Your New Year's Resolutions? Try This Instead

02/09/22 • 22 min

Did you know that a quarter of people abandon their New Year’s resolutions after just one week? And after one month it increases again to 36%. So, by the time you are listening to this podcast over 1/3 of us have already abandoned our new year’s resolutions.

So why do we keep setting New Year’s Resolutions? And, what can we do instead?

In this episode, I share another system to achieve your goals – the SMARTER goal framework.

The SMARTER goal framework is built on a simple premise: how goals are written matters. To be most effective, every goal must meet seven criteria.

The SMART framework originally developed by GE in the 1980s has been transformed into the SMARTER system by Michael Hyatt. I’ll walk you through this framework, share examples, and provide you with a template to get started.

If you’re creating new goals or already have some in mind – using the SMARTER system to write them down is the first step to achieving them! I am cheering for you to achieve your goals and I know that writing them down using the SMARTER system will give you a great head start.

For more information about the SMARTER system and SMARTER System Goal Template head over to the show notes page – marketerstakeflight.com/50.

Want more AEC marketing goodness?

New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
Follow Lindsay on LinkedIn and Instagram.
Collaborate with other AEC Marketers in our Facebook Group.
Purchase bite-sized, on-demand templates and training at the Marketers Place.
Enroll in online training: The Proposal Pro or Content Marketing Clarity.

So why do we keep setting New Year’s Resolutions? And, what can we do instead?

In this episode, I share another system to achieve your goals – the SMARTER goal framework.

The SMARTER goal framework is built on a simple premise: how goals are written matters. To be most effective, every goal must meet seven criteria.

For more information about the SMARTER system and SMARTER System Goal Template head over to the show notes page – marketerstakeflight.com/50.

Want more AEC marketing goodness?

New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
Follow Lindsay on LinkedIn and Instagram.
Collaborate with other AEC Marketers in our Facebook Group.
Purchase bite-sized, on-demand templates and training at the Marketers Place.
Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Previous Episode

049: My System for Getting it All Done

Are you working harder than ever before, but feel like you’re not making progress?

Do you start each day stressed and end the day stressed and exhausted?

Worried about forgetting about an assignment or dropping a task?

As marketing professionals, and many of us as working moms, we have a lot on our minds all the time. And, these past two years haven’t helped anyone relieve this burden, in fact, it’s made it the worst any of us has experienced.

What if there was a way, a system per se, that provides one central tracking location for everything – work projects to personal events. A way to make measurable progress toward the goals that matter to you, instead of what’s put on your desk? If you could shift from trying to get everything done to get the right things done?

That’s impossible, right?

Wrong. It’s not impossible. It’s not easy, but it’s possible. I know because I have been using a system like this for years.
Listen to this episode to learn about my struggles before I found the Full Focus System and how it's helped me since.
Resources mentioned in the episode:

Want more AEC marketing goodness?

New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
Follow Lindsay on LinkedIn and Instagram.
Collaborate with other AEC Marketers in our Facebook Group.
Purchase bite-sized, on-demand templates and training at the Marketers Place.
Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Next Episode

051: 5 Lies We Tell Ourselves That Poison Our Productivity

Have you been working harder, or pusher harder to achieve your goals? And is that taking a toll on your energy, relationships, and maybe even your health?

Do you think that the only way to get it all done is to put in more hours, or work after the kids go to bed? Or, if only that project manager would meet his proposal deadlines, your work would be better?

I talk to marketers nearly every day and what I hear is that their biggest struggles are too many proposal deadlines, not enough resources, and the technical staff being too busy to get their proposal materials to them.

And, while these things are actually happening, the way you process and talk to yourself about these things are really poisoning your productivity. Dear, I say they are excuses? And, they are the same excuses I have been hearing for 15+ years, even before COVID. And they are based on five areas or five basic excuses. Learn what these five lies are in this episode.

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