January: What to do when launching a website, January blues, and the ins and outs of marketing in 2024
Explicit content warning
01/19/24 • 47 min
Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year.
Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoiler alert, your customer is key! They also addressed the January blues and how to keep the team motivated through what is stereotypically a challenging month.
[00:00] Introductions
[01:31] The basic marketing things you need to focus on when launching a website
[11:42] The Marketing Ins and outs of 2024
[23:23] Surreal Cereal, and CBA advertising
[33:54] How to keep your team motivated and tackle those January Blues
[46:06] Outro
Further reading
Essential v desirable: nailing the foundations of your marketing campaigns
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year.
Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoiler alert, your customer is key! They also addressed the January blues and how to keep the team motivated through what is stereotypically a challenging month.
[00:00] Introductions
[01:31] The basic marketing things you need to focus on when launching a website
[11:42] The Marketing Ins and outs of 2024
[23:23] Surreal Cereal, and CBA advertising
[33:54] How to keep your team motivated and tackle those January Blues
[46:06] Outro
Further reading
Essential v desirable: nailing the foundations of your marketing campaigns
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Previous Episode
December: The not-Christmas Christmas special
The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings?
For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on social media, the dubious new ‘B2H’ marketing term, and the increase in ephemeral content and how you can use it to build out your brand personality.
Happy holidays from everyone at Brew Digital and we look forward to speaking with you again in 2024!
[00:00] Introductions
[01:13] Increasing engagement on social media
[09:10] B2B, B2B, B2H: are they really all that different?
[18:10] Christmas adverts!
[26:41] The growing importance of ephemeral content
[33:29] Wrap-up
A full transcript of this podcast is available on [web link]
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Next Episode
February: Strategic approaches to Digital Marketing, the Cookie-pocalypse, dull data and remote working
This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.
After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not...
We also return to one of our favorite bugbears: boring data. Data is a vital part of smooth business operations, but that doesn’t mean it has to be dry. We name some companies who have nailed their data presentation game.
Finally, we talk about remote working and how it might change your working dynamic. Fun fact: the Digital Marketing Team at Brew Digital is all remote!
Time codes
00:00 Introduction
01:34 Strategic approaches to Digital Marketing
09:40 Cookies: what they are, what they do, and is the impact of their demise greatly exaggerated?
18:22 Nobody wants your raw data!
25:12 Navigating remote working while keeping the team happy and motivated
34:25 - Wrap-up
Further Reading
How to choose the right marketing channel for your campaign
Essential v desirable: nailing the foundations of your marketing campaigns
The Power of Intercontinental Teams
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Marketers of the Universe: A digital marketing podcast - January: What to do when launching a website, January blues, and the ins and outs of marketing in 2024
Transcript
I don't think you can stand on stage and tell advertisers to go fuck themselves and then be shocked when they stop putting money into your platform .
Haydn Woods-WilliamsWelcome to 2024 and welcome to the first episode of the new year . I'm your host , hayden Woods Williams , and I'm here with our wonderful Brew Digital Marketing team and beyond
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