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What You Don’t Know (Estie Rand)
12/17/21 • 12 min
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Estie Rand is the founder of Strand Consulting, a marketing consulting company that specializes in bringing big-business tools to small-business budgets. Estie sees herself as a born business leader, having started her first business when she was just 10 years old.
In this episode of Making It, Estie shares her journey of learning and entrepreneurial growth across a myriad of industries and side hustles. Her passion for owning her own business and helping others with their dreams of successful entrepreneurship has led Estie down the path to making it. Her recipe for success is to be inspired by a vision of her own success but guided to that success by those who know what it takes to get there.
“The most important thing you can do is get someone to guide you; at least one someone.”
“There’s so much that you don’t know you don’t know.”
– Estie Rand
Estie Rand is an award-winning business consultant, exceptional marketing strategist, avid speaker, and founder of Strand Consulting, a multinational consulting firm that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide them in bringing their vision to life with more ease.
Estie has been a certified professional coach for over 12 years, and she pours all her experience into her work, making her services highly valuable and effective. Through Strand Consulting, Estie is able to help small business owners around the world by providing marketing strategies that allow them to launch and scale their business.
Resources or websites mentioned in this episode:
Estie’s website
Estie’s LinkedIn
Estie’s Podcast
Credits:
Guest – Estie Rand
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Music credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: And So It Goes
Artist Name(s): Moments
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Morning Routine and Chill
Artist Name(s): Ghost Beatz
Writer Name: Dean William Palya, Jr.
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: What You Don’t Know (Estie Rand). Coming soon.
~~~~~
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Estie Rand is the founder of Strand Consulting, a marketing consulting company that specializes in bringing big-business tools to small-business budgets. Estie sees herself as a born business leader, having started her first business when she was just 10 years old.
In this episode of Making It, Estie shares her journey of learning and entrepreneurial growth across a myriad of industries and side hustles. Her passion for owning her own business and helping others with their dreams of successful entrepreneurship has led Estie down the path to making it. Her recipe for success is to be inspired by a vision of her own success but guided to that success by those who know what it takes to get there.
“The most important thing you can do is get someone to guide you; at least one someone.”
“There’s so much that you don’t know you don’t know.”
– Estie Rand
Estie Rand is an award-winning business consultant, exceptional marketing strategist, avid speaker, and founder of Strand Consulting, a multinational consulting firm that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide them in bringing their vision to life with more ease.
Estie has been a certified professional coach for over 12 years, and she pours all her experience into her work, making her services highly valuable and effective. Through Strand Consulting, Estie is able to help small business owners around the world by providing marketing strategies that allow them to launch and scale their business.
Resources or websites mentioned in this episode:
Estie’s website
Estie’s LinkedIn
Estie’s Podcast
Credits:
Guest – Estie Rand
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Music credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: And So It Goes
Artist Name(s): Moments
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Morning Routine and Chill
Artist Name(s): Ghost Beatz
Writer Name: Dean William Palya, Jr.
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: What You Don’t Know (Estie Rand). Coming soon.
~~~~~
Previous Episode

Living Outside the Box (Todd Brown)
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Todd Brown is the founder and CEO of Marketing Funnel Automation, a marketing consulting company that helps entrepreneurs create marketing campaigns to acquire buyers predictably and consistently. A self-described shy, reserved kid and below-average student, Todd found his way from misfit to highly successful entrepreneur by carving his own unique pathway to self-confidence and freedom.
In this episode of Making It, Todd reminds us, through his own inspiring journey, that if we want to be successful and have an extraordinary life, we have to be willing to be bold, take risks and step out into an existence unknown to the average person. By following an average path, we can expect to have an average life. To make it, we must separate from the herd and do something different.
“You follow the herd and you get what the herd gets; you do what the average [person] does and you get what the average [person] gets, period.”
“To me, making it really just means being able to live life on your own terms, whatever that may be, whatever that means.” – Todd Brown
Todd Brown, founder and CEO of Marketing Funnel Automation, is the marketing expert that other experts go to when they need help with their own business. With clients in more than 33 different countries, operating in more than 65 different mass and niche markets, Todd has helped his students engineer more six- and seven-figure funnels than any other expert online today.
Todd’s list of coaching students, consulting clients, and subscribers reads like a Who’s Who of A-List Entrepreneurs. Business owners from around the globe travel to West Palm Beach, Florida to meet with Todd for a single day of guidance. His company has created the marketing promotions behind some of the biggest direct-response marketers online today.
Resources or websites mentioned in this episode:
Todd’s website
Todd’s YouTube
Credits:
Guest – Todd Brown
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Music and SFX credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Everybody Loves Robert
Artist Name(s): AFTERNOONZ
Writer Name: Dean William Palya, Jr.
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Happy
Artist Name(s): Empyreal Glow
Writer Name: Mike Payne
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Living Outside the Box(Todd Brown). Coming soon.
~~~~~
Next Episode

Just Go for It! (Kevin Rogers)
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Kevin Rogers is the founder of Copy Chief, a company that provides copywriting instruction and connects businesses with high-quality copywriters. Once an aspiring DJ and later a stand-up comedian, Kevin uses his hard-earned skills when teaching others how to hook prospective clients and drive conversion rates.
In this episode of Making It, Kevin walks us down his unconventional road to business ownership and success. For Kevin, making it means long-term security for his family, but he admits that we never really make it, because we always want more. To continue on the path to more, we can’t overthink everything or undervalue ourselves and what we offer. Just dive in, and make your impact on the world.
“Give yourself permission to experiment and see what happens.”
“Don't [avoid doing] something because you're thinking that everybody's watching your every move. They're just not.”
– Kevin Rogers
Kevin Rogers founded Copy Chief, a company that teaches writers to create high-converting sales copy and connects business owners with professional copywriters. Kevin is passionate about helping clients produce high-yield results through the power of storytelling and by building trust, authority and influence to motivate people to action.
Kevin honed his story-telling gift during his years as a professional stand-up comedian. He then used that valuable talent to develop his copywriting skills and ultimately generate over $100 million in sales for his clients. He discovered how a simple joke formula could be used as a powerful tool that he calls The 60-Second Sales Hook. He wrote a bestselling book (of the same name) and teaches his coveted formula to business owners, copywriters and marketers around the world.
Resources or websites mentioned in this episode:
Kevin’s Website
Kevin’s LinkedIn
Kevin’s Bestselling book
Credits:
Guest – Kevin Rogers
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Music credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Low Lit Blues
Artist Name(s): Renderings
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Everybody Loves Robert
Artist Name(s): Afternoonz
Writer Name: Dean William Palya, Jr.
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Just Go for It! (Kevin Rogers). Coming soon.
~~~~~
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