Making It: How to Be a Successful Online Entrepreneur

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Rob Drummond is the founder of Story Copywriters, an online business that teaches marketers how to write authentic stories that sell. Soon after embarking on his entrepreneurial endeavor, Rob found that the key to his own success was in fostering the success of others. Rob talks about the importance of experiencing a variety of job options to discover what truly rings your bells and the joy of teaching it to others.

In this episode of Making It, Rob shares his own journey of success and self-discovery and reveals what he has learned about the motivations that drive his dreams. Whether promoting businesses or individuals, Rob finds that making it is cultivating growth in himself and others.

“So, if I can enable people to deliver the skills without me doing the work, then that is what success looks like.”

“That's really making it...when you can train someone to be even better than you.”

– Rob Drummond

Rob Drummond is the founder of Story Copywriters, an online business that teaches marketers to write stories that sell. Among other things, Rob is a copywriter, consultant, coffee snob, podcast listener, craft beer drinker, barefoot runner, father of two, lover of books, cricket fan, dark chocolate addict, and long-suffering supporter of Tranmere Rovers football club. Rob lives in Sheffield, England.

Resources or websites mentioned in this episode:
Mirasee
Rob’s website
Rob’s LinkedIn
Rob’s Podcast

Credits:
Guest – Rob Drummond
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

Music and SFX credits:

• Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Inner Peace

Artist Name(s): Moments

Writer Name: Adrian Dominic Walther

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: The Reckoning

Artist Name(s): Kurtis Parks

Writer Name: Kurtis Parks

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Nurturing Success (Rob Drummond). Coming soon.

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Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Todd Brown is the founder and CEO of Marketing Funnel Automation, a marketing consulting company that helps entrepreneurs create marketing campaigns to acquire buyers predictably and consistently. A self-described shy, reserved kid and below-average student, Todd found his way from misfit to highly successful entrepreneur by carving his own unique pathway to self-confidence and freedom.

In this episode of Making It, Todd reminds us, through his own inspiring journey, that if we want to be successful and have an extraordinary life, we have to be willing to be bold, take risks and step out into an existence unknown to the average person. By following an average path, we can expect to have an average life. To make it, we must separate from the herd and do something different.

“You follow the herd and you get what the herd gets; you do what the average [person] does and you get what the average [person] gets, period.”

“To me, making it really just means being able to live life on your own terms, whatever that may be, whatever that means.” – Todd Brown

Todd Brown, founder and CEO of Marketing Funnel Automation, is the marketing expert that other experts go to when they need help with their own business. With clients in more than 33 different countries, operating in more than 65 different mass and niche markets, Todd has helped his students engineer more six- and seven-figure funnels than any other expert online today.

Todd’s list of coaching students, consulting clients, and subscribers reads like a Who’s Who of A-List Entrepreneurs. Business owners from around the globe travel to West Palm Beach, Florida to meet with Todd for a single day of guidance. His company has created the marketing promotions behind some of the biggest direct-response marketers online today.

Resources or websites mentioned in this episode:

Mirasee

Todd’s website

Todd’s YouTube

Credits:

Guest – Todd Brown

Associate producer – Danny Bermant

Producer – Cynthia Lamb

Executive producer – Danny Iny

Assembled by – Geoff Govertsen

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production by Post Office Sound

Music soundscape: Chad Michael Snavely

Music and SFX credits:

• Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Everybody Loves Robert

Artist Name(s): AFTERNOONZ

Writer Name: Dean William Palya, Jr.

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Happy

Artist Name(s): Empyreal Glow

Writer Name: Mike Payne

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Living Outside the Box(Todd Brown). Coming soon.

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Drayton Bird is the founder of Drayton Bird Associates, a London-based consultant group that focuses on direct marketing. Despite dropping out of university and having no formal training in marketing and advertising, he is considered by many to be the most influential pioneer of direct marketing in the world.

In this episode of Making It, Drayton takes us on a decades-long journey of determination and motivation that will ignite both laughter and admiration. His story is an inspiring example of the power of perseverance and never being afraid to ask for what you want.

“After I went broke, I went through what was the most painful but also the most valuable experience of my life.”

“You have to have a sense of proportion...understand what matters and what doesn’t matter.”

– Drayton Bird

Drayton Bird is a British marketing expert and public speaker. He has worked with advertising agencies including Y & R, JWT, FCB and Leo Burnett and was a founding member of the Superbrands Council. Starting as a journalist, he became a copywriter, and after becoming creative director of a London advertising agency, he quit to go into business on his own.

With two partners he set up what became Britain’s largest direct marketing agency, which he later sold to Ogilvy and Mather, where he became vice chairman and worldwide creative director of what is now OgilvyOne.

His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has written 4 other marketing books, including How to Write a Sales Letter That Sells, now in its 3rd edition, and well over 1,000 columns for publications around the world. In 2007 he founded the European Academy of Direct and Interactive Marketing.

Drayton is a Fellow of the Royal Society of Arts, was one of the first eight honorary fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India.

He has been given lifetime achievement awards by the Caples Organisation in New York and Early To Rise in Florida.

Resources or websites mentioned in this episode:

Mirasee
Drayton’s website
Drayton’s LinkedIn

Credits:

Guest – Drayton Bird
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

Music and SFX credits:

• Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Lough Leane

Artist Name(s): Alsever Lake

Writer Name: Adrian Dominic Walther

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Manolo Jazz

Artist Name(s): Syncro

Writer Name: Fabio Poian

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Never Surrender (Drayton Bird). Coming soon.

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Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Simon Bowen is the founder of The Models Method, a company that works with business owners to create powerful visual models that drive revenue and growth as well as make a greater impact. He is also the creator of the renowned Genius Model®, a revolutionary way to help coaches, consultants and industry authorities package, sell and deliver their unique intellectual property.

In this episode of Making It, Simon shares the wisdom of decades of experience in literally drawing his ever-evolving vision of business ownership and bringing it to fruition. True to form, he makes it remarkably simple. To make it as an entrepreneur, you must build a strong foundation and commit to a lifetime of growth and education.

“Businesses that are built without [a strong] foundation are vulnerable to even the smallest reverberation in the marketplace.”

“The real sages become perpetual students. They always live in this space of curiosity."

– Simon Bowen
Simon Bowen has created a transformational approach to shaping the thinking of your team and your customers towards your big idea.

Now used in over 25 countries, and in industries ranging from defense ship building to one-to-one professional services, The Models Method® is elevating how experts claim authority, communicate a cause or sell a complex product.

With a background in electrics and electronics, teaching, university lecturing, executive management, corporate consulting, and peak-performance coaching, Simon’s unique blend of perspectives has resulted in a truly unique framework of thinking and influence that is changing the way business leaders, consultants and sales people unpack complex concepts and influence others towards agreement with their ideas.

Founder of The Models Method® and creator of the flagship Genius Model®, Simon’s method of using models to disentangle and accelerate complex thinking AND elevate influence has generated millions of dollars in sales and changed the game of selling forever.

Resources or websites mentioned in this episode:
Mirasee
Simon’s website
Simon’s LinkedIn

Credits:

Guest – Simon Bowen

Associate producer – Danny Bermant

Producer – Cynthia Lamb

Executive producer – Danny Iny

Assembled by – Geoff Govertsen

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production by Post Office Sound

Music soundscape: Chad Michael Snavely

Music and SFX credits:

• Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Time Swirls

Artist Name(s): Matteo Galesi

Writer Name: Matteo Galesi

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Dancing at Ocean Crest

Artist Name(s): Cody Kurtz Martin

Writer Name: Cody Martin

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Foundational Success (Simon Bowen). Coming soon.

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Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Episode summary: The world-renowned business consultant Michael Zipursky is our podcast guest for this episode. He’s a successful entrepreneur who runs a business called Consulting Success and approaches business with a spirit of adventure. “The main thing I've learned through this process is to test things, to try things. Let the marketplace really guide where you make your investments and where you focus”, he says.

In this episode, Michael encourages listeners to resist viewing things as mistakes but to instead look at them as learning experiences. He also emphasizes focusing on what is meaningful to you, because if your life lacks meaning and purpose, it doesn’t matter how successful or wealthy you are. Michael is an eager traveler and finds immersing himself in cultures helps him understand each country’s people and history—and allows him to better serve people and businesses wherever they are. After all, he says, “making it isn’t about the destination, but the journey.”

“I've learned over the years that a mistake is not a bad thing; a mistake is probably one of the best things that can happen to you.” – Michael Zipursky

Michael Zipursky is the CEO of Consulting Success® and is one of the world's top authorities on growing a consulting business. Michael has been building consulting businesses for over two decades, has started several companies, and has sold a couple of small businesses. He’s an in-demand speaker and the author of 5 books including Consulting Success System: How to Become a Successful Consultant. Financial Times, Dow Jones, RBC, Omron, Sumitomo are companies on his client list, and he helped Panasonic launch new products into global markets. But more importantly, he's helped over 450 consultants from around the world in over 75 industries add six and seven figures to their annual revenues.

Michael speaks English and Japanese and loves traveling, music, wines, and foods of the world, and most of all spending time with his wife and two daughters.

His company Consulting Success® is the worldwide leader in coaching and training for entrepreneurial consultants. Consulting Success is the most comprehensive learning platform for serious consultants and skilled professionals who want to grow a stable and reliable consulting practice that attracts high-value clients time and time again.

Resources or websites mentioned in this episode:

1. Mirasee
2. You can follow Michael on Twitter (@MichaelZipursky) and LinkedIn (Michael Zipursky).
3. Consulting Success
4. Michael Zipurksy’s books

Credits:

• Guest – Michael Zipursky
• Associate producer: Danny Bermant
• Produced: Cynthia Lamb
• Assembled by Geoff Govertsen
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production by Post Office Sound
• Music soundscape: Chad Michael Snavely

If you don't want to miss future episodes of Making It, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

If you have a question for Making It, put the show title in the subject line and send it to [email protected].

Music and SFX credits:

Track Title: Onwards

Artist Name(s): Matteo Galesi

Writer Name: Matteo Galesi

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: The Edge of The Sea

Artist Name(s): Cody Martin

Writer Name: Cody Kurtz Martin

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: