
Fearless Ambition (Krista Giannak)
11/04/22 • 12 min
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Krista Giannak is the founder of Wise Words Matter. She works with experts, innovators and thought leaders, empowering them to share the stories behind their knowledge and wisdom.
“I was so excited because I was skiing, I was gliding, I was flying, I was making it and I was falling, and I was getting back up again.”
– Krista Giannak
As the founder of WiseWordsThatMatter.com, Krista Giannak is passionate about uncovering clients' untold stories, sharing real impact through the written word. Having once shied away from her own personal journey, Krista now speaks about her experiences facing fear to become a skier, who happens to be blind. Clients say that she inspires them to share their own challenges and wisdom with the world.
Krista has garnered media coverage for clients in local newspapers and on television stations such as CBS 2 and FiOS 1. Her journalism background includes feature articles published in local newspapers, magazines, and a hospitality industry trade journal.
Resources or websites mentioned in this episode:
Credits:
Guest – Krista Giannak
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
Music and SFX credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
Additional music graciously provided by Cast of Characters
Episode transcript: Fearless Ambition (Krista Giannak) Coming soon.
~~~~~
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Krista Giannak is the founder of Wise Words Matter. She works with experts, innovators and thought leaders, empowering them to share the stories behind their knowledge and wisdom.
“I was so excited because I was skiing, I was gliding, I was flying, I was making it and I was falling, and I was getting back up again.”
– Krista Giannak
As the founder of WiseWordsThatMatter.com, Krista Giannak is passionate about uncovering clients' untold stories, sharing real impact through the written word. Having once shied away from her own personal journey, Krista now speaks about her experiences facing fear to become a skier, who happens to be blind. Clients say that she inspires them to share their own challenges and wisdom with the world.
Krista has garnered media coverage for clients in local newspapers and on television stations such as CBS 2 and FiOS 1. Her journalism background includes feature articles published in local newspapers, magazines, and a hospitality industry trade journal.
Resources or websites mentioned in this episode:
Credits:
Guest – Krista Giannak
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
Music and SFX credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
Additional music graciously provided by Cast of Characters
Episode transcript: Fearless Ambition (Krista Giannak) Coming soon.
~~~~~
Previous Episode

Just Make a Move (Jon Schumacher)
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Jon Schumacher works with coaches, consultants, and course creators/sellers, helping them craft sales messages through webinars and online events.
“I mean, you're really putting yourself out there and that's pretty scary for a lot of people. I would go back and tell myself don't worry so much.”
– Jon Schumacher
Jon Schumacher specializes in webinars and online events that convert. He primarily works with coaches, consultants, and course sellers helping them craft their best sales message and sell more of their programs and courses.
Jon has worked with over 300 clients across 30+ industries and more than 1,000 students have gone through his training programs.
Jon is the host of the world’s largest online sales webinar conference, the Webinar Mastery Summit, which has had more than 13,000 attendees worldwide.
You can learn more about Jon over at JonSchumacher.com.
Resources or websites mentioned in this episode:
Credits:
Guest – Jon Schumacher
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
Music and SFX credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
Additional music graciously provided by Markus Huber
Episode transcript: Just Make a Move (Jon Schumacher) Coming soon.
~~~~~
Next Episode

Always More to Learn (Bob Bly)
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Bob Bly is the founder of The Center for Technical Communication. He produces copy, content and marketing for B2B and technical products and services.
“You don't have to be the world's top expert...there may be some people who know more than you do. But that's not your market anyway, your market is the 90% who know less than you do.”
– Bob Bly
Robert W. Bly is a freelance copywriter with more than four decades of experience in direct response and business-to-business marketing. He has written copy for dozens of clients including IBM, Forbes, AT&T, Harvard Business Review, and AARP.
Bob is the author of 100 books including The Copywriter's Handbook (St. Martin's Griffin) and The Digital Marketing Handbook (Entrepreneur Press). His articles have appeared in City Paper, Cosmopolitan, New Jersey Monthly, Writer's Digest, and many other periodicals. You can email Bob at [email protected], phone 973-263-0562, or visit his website www.bly.com.
Resources or websites mentioned in this episode:
Credits:
Guest – Bob Bly
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
Music and SFX credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
Additional music graciously supplied by Cast of Characters
Episode transcript: Always More to Learn (Bob Bly) Coming soon.
~~~~~
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