
A Work in Progress (Sean D’Souza)
12/03/21 • 10 min
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Sean D’Souza, founder of Psycho Tactics , helps businesses develop marketing strategies based on the psychology of buyers. Sean explains his view of how a buyer’s decision boils down to a combination of risk and like. Simply listening, observing and putting yourself in another’s shoes are the keys to finding the sweet spot.
In this episode of Making It, Sean pieces together his own journey from writer to cartoonist to marketing strategist and the influences that shaped his path. Not only have Sean’s entrepreneurial goals evolved, so has his view of what it means to make it. For Sean, making it is a never-ending process that continually evolves. While he still believes that the mark of success is having the resources and time to live on your own terms, he also feels that as a successful entrepreneur, you never really make it - you just keep making it.
“We tend to think that people are unpredictable, but people have very few things that they are looking for.”
– Sean D’Souza
Sean D’Souza is the founder of Psycho Tactics. Sean was taught early in life that education requires deconstruction. When you run into something that’s complex, you have to break it down into tiny components and then reassemble them to gain mastery in any subject. After reading Good to Great by Jim Collins, Sean decided he wanted to master deconstructing complex topics. He had been an entrepreneur since college and knew that building his own business was his chosen path. Sean leveraged his keen interest in and studies of psychology together with his ability to dissect and reassemble and set out to answer the toughest marketing questions: Why people buy and why they don’t.
For nearly two decades, Sean has been answering these questions for clients all over the world through speaking events, workshops, consulting and courses. Sean’s normal work day begins when the clock strikes four. He says it’s the best part of the morning, and it helps him focus on the nitty-gritty of the human brain and why it does what it does. Sean is as much respected by his clients for his integrity as he is for the results he helps clients achieve. Psychotactics Philosophy—Care, Guidance and Protection.
Resources or websites mentioned in this episode:
Sean’s website Psycho Tactics
Sean’s Twitter
Sean’s Podcast
Credits:
Guest – Sean D'Souza
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
If you don't want to miss future episodes of Making It, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: The Changing Tides
Artist Name(s): Brent Wood
Writer Name: Phillip Barnes
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Only the Brave
Artist Name(s): Joshua Spacht
Writer Name: Joshua Spacht
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript:
I'm Sean D'Souza and you're listening to Making It! I run a business called Psycho Tactics. Yes, you heard that right. It's Psycho Tactics. And what we do is we look at why customers buy and why they don't. And that pretty much takes up all of our day.
So I moved to New Zealand and I would meet with these agencies and then I would go on holiday sometimes and and then I would get in touch with them and they would say, "O...
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Sean D’Souza, founder of Psycho Tactics , helps businesses develop marketing strategies based on the psychology of buyers. Sean explains his view of how a buyer’s decision boils down to a combination of risk and like. Simply listening, observing and putting yourself in another’s shoes are the keys to finding the sweet spot.
In this episode of Making It, Sean pieces together his own journey from writer to cartoonist to marketing strategist and the influences that shaped his path. Not only have Sean’s entrepreneurial goals evolved, so has his view of what it means to make it. For Sean, making it is a never-ending process that continually evolves. While he still believes that the mark of success is having the resources and time to live on your own terms, he also feels that as a successful entrepreneur, you never really make it - you just keep making it.
“We tend to think that people are unpredictable, but people have very few things that they are looking for.”
– Sean D’Souza
Sean D’Souza is the founder of Psycho Tactics. Sean was taught early in life that education requires deconstruction. When you run into something that’s complex, you have to break it down into tiny components and then reassemble them to gain mastery in any subject. After reading Good to Great by Jim Collins, Sean decided he wanted to master deconstructing complex topics. He had been an entrepreneur since college and knew that building his own business was his chosen path. Sean leveraged his keen interest in and studies of psychology together with his ability to dissect and reassemble and set out to answer the toughest marketing questions: Why people buy and why they don’t.
For nearly two decades, Sean has been answering these questions for clients all over the world through speaking events, workshops, consulting and courses. Sean’s normal work day begins when the clock strikes four. He says it’s the best part of the morning, and it helps him focus on the nitty-gritty of the human brain and why it does what it does. Sean is as much respected by his clients for his integrity as he is for the results he helps clients achieve. Psychotactics Philosophy—Care, Guidance and Protection.
Resources or websites mentioned in this episode:
Sean’s website Psycho Tactics
Sean’s Twitter
Sean’s Podcast
Credits:
Guest – Sean D'Souza
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
If you don't want to miss future episodes of Making It, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: The Changing Tides
Artist Name(s): Brent Wood
Writer Name: Phillip Barnes
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Only the Brave
Artist Name(s): Joshua Spacht
Writer Name: Joshua Spacht
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript:
I'm Sean D'Souza and you're listening to Making It! I run a business called Psycho Tactics. Yes, you heard that right. It's Psycho Tactics. And what we do is we look at why customers buy and why they don't. And that pretty much takes up all of our day.
So I moved to New Zealand and I would meet with these agencies and then I would go on holiday sometimes and and then I would get in touch with them and they would say, "O...
Previous Episode

First What, Then How (Dov Gordon)
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
For Dov, founder and CEO of Profitable Relationships, the what is the essential element to entrepreneurial success. Too often, people get bogged down in the how and limit themselves and their opportunities before they ever start. Dov equates creating a business to creating a work of art. It’s a creative process in which you know roughly where you want to end up—what you want the finished product to look like—and you trust through the journey that each step in the process will reveal itself as you move toward your masterpiece.
In this episode of Making It, Dov takes us through his own journey of finding his secret to success after years of “pushing the boulder up the hill and watching roll right back down” only to realize that he was the one making it hard. Dov’s greatest teacher was experience in those early years, and the lesson was letting go. There is no right or wrong way, there is only the individual path, and no one else can chart it for you.
“To me, making it is about being free to live according to your own genuine values and priorities.”
“Worry less about yourself and focus more on contribution.”
– Dov Gordon
Dov Gordon is the founder and CEO of Profitable Relationships. Starting out in his 20s, Dov knew a “real job” wouldn’t cut it and that anything less than success was not an option. With no formal training or experience, he began coaching small business leaders. After nearly a decade of arduous ups and downs mixed with enough wins to keep him going, Dov knew he wanted to go bigger.
He started a peer group for CEOs of companies doing $150 million or more in annual sales, pushing his then-current business to a new level. Since then, Dov has created even more success with his latest company, Profitable Relationships and the Under-the-Radar system, uniquely helping consultants find and retain a steady stream of ideal clients.
After experiencing firsthand the highs and lows of entrepreneurship, Dov discovered the secret that brought a lot of success to his own small company. He started teaching this secret to others, and one by one, they too experienced the success that was elusive for all those years.
Resources or websites mentioned in this episode:
Dov’s website ProfitableRelationships
Dov’s Twitter
Credits:
Guest – Dov Gordon
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Call-to-action: If you don't want to miss future episodes of Making It, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Onwards
Artist Name(s): Matteo Galesi
Writer Name: Matteo Galesi
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Episode transcript:
I'm Dov Gordon and you're listening to Making It! I run a business called Profitable Relationships Dot Com and we help consultants become under-the-radar leaders in their industry as a way of gaining ideal clients consistently.
I think of business as a work of art. You're creating a work of art and you need to know what is this painting or a piece of art that I'm looking to create? One of the lessons that so many of us really need to learn is really the trust is to have that faith that the path forward will show itself. As I take a step towards it. Every step. Another step, another step. Things will start to come together...
Next Episode

Making It Presents Once Upon a Business
You listen to Making It because you want to learn from—and be inspired by!—successful entrepreneurs.
That’s why we thought you might be interested in a brand new show that just launched on the Mirasee FM Podcast Network. It's called Once Upon a Business, and it’s hosted by our good friend and colleague Lisa Bloom, the Story Coach.
In Once Upon a Business, Lisa reaches into fairy, folk and traditional stories, and pulls out lessons that you can apply to your entrepreneurial and business growth.
To give you a taste of it, we’re running an episode from that show right here in the Making It feed. We chose this particular episode because it speaks so perfectly to entrepreneurial vision—to reaching just beyond what's possible, to build something magical. Enjoy!
“I think it's an incredibly important skill for an entrepreneur for anybody running a business to be able to know that creating something out of nothing is always possible.” – Lisa Bloom
Lisa Bloom is a storyteller, author and coach who’s passionate about the art and business of storytelling. She runs a business called ‘Story Coach’ and helps entrepreneurs, business owners & leaders attract & impact ideal clients and grow their business.
After traveling the world and working a variety of jobs, Lisa settled down and created her business: story coaching, developing transformational story leaders & delivering global conference keynotes and workshops. She is also the Director of Mirasee’s ACES Business Acceleration Program.
There’s nothing Lisa loves more than to spend time with her partner & their four sons, walk her dog, travel, read and share stories!
Resources or websites mentioned in this episode:
- Mirasee
- The Story Coach
- Lisa Bloom’s book - The Story Advantage
Credits:
- Host: Lisa Bloom
- Producer: Cynthia Lamb
- Executive producer: Danny Iny
- Assembled by: Geoff Govertsen
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production: Post Office Sound
- Music soundscape: Chad Michael Snavely
If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music credits:
• Track Title: Firestone
Artist Name(s): Pete Stewart
Publisher Name: Chad Michael Snavely
• Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Making It Presents Once Upon a Business . Coming soon.
~~~~~
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/making-it-how-to-be-a-successful-online-entrepreneur-191308/a-work-in-progress-sean-dsouza-17857404"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to a work in progress (sean d’souza) on goodpods" style="width: 225px" /> </a>
Copy