A.I. Aided Negotiations, Selling to Celebrities, & Innovative YouTube Marketing

12/10/19 • 24 min

Negotiating real estate can be a real headache. Nothing comes easy, especially when cultures clash and there’s a never-ending supply of inexperienced agents involved.
In this insightful interview with Amit Bhuta of ALL IN Miami Group, we discuss how keeping up with modern technology and understanding the market you’re in can make all the difference.
Find out how Amit uses artificial intelligence to better understand who he’s negotiating with, learn the nuances of selling high-end homes to celebrities, and discover some innovative approaches to marketing luxury real estate on YouTube.
***IN THIS EPISODE, YOU'LL DISCOVER***

What it means for a market to be segmented.
How your agent can use artificial intelligence to better negotiate on your behalf.
Why understanding the other party’s motivations is crucial.
How culture and personality affect negotiations.
How to choose an agent that has more to offer.
Why you should look your real estate agent up on YouTube.
Amit’s innovative approach to renovating homes for sellers.
The importance of making your property compelling.

***MEMORABLE QUOTES***

“The biggest savings you're able to get are usually through negotiations.” - Amit Bhuta
“The problem is that most people negotiate exactly the same way to people with different personalities.” - Amit Bhuta
“Knowing the market well is what we do.” - Amit Bhuta
“Having market knowledge makes all the difference.” - Rob Jensen
“Get on YouTube and look at your potential agent’s page.” - Rob Jensen
“If it’s not compelling, it’s not selling.” - Rob Jensen

***ABOUT THIS WEEK'S GUEST***
Although he was born in India, Amit Bhuta has lived in South Florida for over 40 years and truly loves everything about his Miami home. From the perfect weather, to year-round outdoor activities and many luxury amenities, there is something for everyone’s desires. With a deep passion for his career in real estate and genuine enthusiasm for his hometown, Amit’s expertise and candor throughout the process of buying or selling a home is something that his clients consistently value.
***GET IN TOUCH WITH AMIT BHUTA***
Website: allinmiami.com
Email: [email protected]
Hashtag: #TheIndianRealtor
***ABOUT THE SHOW***
Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate.
Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes.
Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.
Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada.
Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.

What it means for a market to be segmented.
How your agent can use artificial intelligence to better negotiate on your behalf.
Why understanding the other party’s motivations is crucial.
How culture and personality affect negotiations.
How to choose an agent that has more to offer.
Why you should look your real estate agent up on YouTube.
Amit’s innovative approach to renovating homes for sellers.
The importance of making your property compelling.

***MEMORABLE QUOTES***

“The biggest savings you're able to get are usually through negotiations.” - Amit Bhuta
“The problem is that most people negotiate exactly the same way to people with different personalities.” - Amit Bhuta
“Knowing the market well is what we do.” - Amit Bhuta
“Having market knowledge makes all the difference.” - Rob Jensen
“Get on YouTube and look at your potential agent’s page.” - Rob Jensen
“If it’s not compelling, it’s not selling.” - Rob Jensen

Previous Episode

Election Year Uncertainty, Gauging the Market, & Making Your Home Stand Out

2020 is an election year, which means buyers and sellers alike will have concerns about election results and their effect on the economy.
In this episode, I talk to Michael LaFido—top-producing Realtor, author, and founder of Marketing Luxury Group— about how you can best prepare for selling amongst the uncertainty.
We also discuss how to determine whether you’re in a buyer’s market or a seller’s market, why first impressions are crucial, and how to make your home stand out in a crowded market.
***IN THIS EPISODE, YOU'LL DISCOVER***
What an election year means for luxury real estate.

Why it’s important to hire a creative real estate agent.
How to determine if you’re in a slowing market.
Questions you should ask to determine what kind of market you’re in.
How to calculate “cumulative days on market” & why this number matters.
The importance of objectivity—whether you’re buying or selling.
What it means to have a true partnership with your agent.
Things you can do to have more creative marketing in a buyer’s market.
How to make your home stand out in the crowd.
Common mistakes made by sellers.
The power of first impressions.
Why you shouldn’t rush a listing to market.
One hidden benefit of open houses—even if nobody shows up.
How to have the best internet curb appeal.
Different types of property videos to consider.

***MEMORABLE QUOTES***

“In a buyer’s market, sellers have to do their due diligence and hire the best marketing agent available.” - Michael LaFido
“Hire an agent with a proven track record.” - Michael LaFido
“Come up with strategy so you don’t end up on the market for years.” - Rob Jensen
“Before you go live on the MLS, take the time to make sure you’re leaving a good first impression.” - Michael LaFido
“Days on market are toxic for a seller.” - Michael LaFido
“If you’re thinking about selling next year, start interviewing agents now.” - Michael LaFido
“Everyone’s first view of a house these days is online.” - Rob Jensen

***ABOUT THIS WEEK'S GUEST***
Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry.
Michael’ marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success.
Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.
***GET IN TOUCH WITH MICHAEL LAFIDO***
Website: MarketingLuxuryGroup.com
Email: [email protected]
***ABOUT THE SHOW***
Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate.
Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes.
Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.
Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada.
Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national

Next Episode

Well Connected Agents, Tech Savvy Marketing, & Expert Advice for Sellers

Your home’s first showing is online. That’s why it’s important for your internet curb appeal and marketing exposure to be top-notch.
In this interview, I talk to Scot Drucker—a Compass real estate agent based in Miami, Florida—about how he leverages his sports background and network to represent athletes buying and selling luxury real estate.
We also discuss a variety of online marketing techniques, from Instagram campaigns to single listing websites, and share expert advice about finding an agent who knows what it takes to get your home sold.
***IN THIS EPISODE, YOU'LL DISCOVER***

How the Oakland Raiders moving to Las Vegas might affect the market.
How Instagram can be used to market and sell properties.
What kind of real estate marketing goes on behind the scenes.
Strategies to get more potential buyers through the door.
What “single listing websites” are and when to use them.
Advice for sellers interviewing agents.
Why sellers should make an effort to accommodate every showing.
When sellers should get an appraisal before going to market.
Strategies for dealing with repair negotiations.

***MEMORABLE QUOTES***

“Stay relevant, stay present.” - Scot Drucker
“Just having an Instagram or a Facebook page isn’t enough.” - Rob Jensen
“There’s a plethora of marketing opportunities that go on behind the scenes.” - Scot Drucker
“Most people’s first showing is online.” - Rob Jensen
“Accommodating every showing is important. You never know if an affluent buyer is only in town for the week.” - Scot Drucker
“Whether it’s for an inspection or an appraisal, that $1,500 is salt in the water.” - Scot Drucker
"Selling the home is only the first part of the battle.” - Rob Jensen
“When you negotiate repairs, focus on the roof, plumbing, and electric.” - Scot Drucker
“If you don’t want to deal with an issue, the person buying your home definitely won’t want to deal with it.” - Rob Jensen

***ABOUT THIS WEEK'S GUEST***
Once dubbed “the most interesting man in baseball,” Scot made his mark pitching for the Oakland Athletics and Detroit Tigers and continued on in countries all across the globe, including Venezuela, Taiwan, and Canada. No matter where his travels took him, Scot always returned home to his native Miami, where he became a sports agent with Paragon Sports International.
Scot was equally successful in sports management; negotiating multi-million dollar contracts and securing millions in marketing and endorsement deals, as well as using social media platforms to brand over 50 professional athletes.
He continued from there to help his clients in buying and renting properties across the country for their personal and professional use. “My goal is service to my clients ...first and foremost!”
***GET IN TOUCH WITH SCOT DRUCKER***
Email: [email protected]
Instagram: @gsdadvisors
Twitter: @scottyd30
***ABOUT THE SHOW***
Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate.
Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes.
Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.
Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada.
Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numero