Lunch Hour Legal Marketing
Legal Talk Network
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Top 10 Lunch Hour Legal Marketing Episodes
Goodpods has curated a list of the 10 best Lunch Hour Legal Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Lunch Hour Legal Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Lunch Hour Legal Marketing episode by adding your comments to the episode page.
Law Firm Marketing Mastery in 30 Minutes—GUARANTEED! || r/HiddenGems
Lunch Hour Legal Marketing
02/14/24 • 35 min
Lies, betrayal, false promises... Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google’s Hidden Gems might not be all it’s cracked up to be.
We guarantee (okay, we hope!) that you’ll love this podcast, but what about when an agency guarantees success? Flashy promises from marketing agencies are probably always absolutely sketchy, and Gyi and Conrad want to make sure no one takes advantage of you. The guys share the warning signs you should look for when considering a relationship with a new agency.
Next, what’s the deal with Google’s new update, Hidden Gems? It’s meant to bring real user experiences and content to the forefront, but is it actually helping? Forums like Reddit and Quora can be a strategic place to put yourself out there as a lawyer, but don’t be a skeezeball about it. Gyi and Conrad talk through unintended problems arising from Hidden Gems—far too often resulting from users manipulating the system.
The News:
- Local Service Ad bombings truly suck, and Google needs to prevent business competitors from using these gross tactics.
- AI is coming to Google Maps to help you discover new places through AI Local Guides. Attorneys—pay attention to how this could impact the ways people find your law firm!
- Speaking of maps, they’re currently showing up significantly lower in Search Engine Results Pages. How will this affect your business?
Mentioned in this Episode:
What are Hidden Gems? – Google Search ranking improvement aims to surface hidden gems
It’s Goog Enough! - Blind Five Year Old
Marketer vs. Marketer
Lunch Hour Legal Marketing
10/23/20 • 37 min
Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?
Lunch Hour Legal Marketing
12/08/21 • 40 min
Are you working outside the law and ethical boundaries of Google Business functions? Or are competitors passing you by?
Law practice marketing is one of the Internet’s roughest neighborhoods. Google has the tools, but what are the guardrails, and how does Section 230 dictate how far you – or your competitors – can go? Guest Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University, digs deep into this fascinating and confusing field. If you haven't already, check out Part 1 of our conversation with Dean Goldman.
Plus, news: The new Local Search Rankings Factor report is out (hint, maybe geotracking isn’t all that), and maybe a looming trademark fight between law firms Hello Divorce and Hello Prenup.
And in the 2021 Clio Legal Trends Report, lawyers say tracking revenue is the most crucial factor for measuring business health and growth. But is it?
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At the top of the episode, Conrad and Gyi take a moment to share their horror at the tragedy of the November 30th Oxford High School shooting, reflecting on the pain events like this cause not only for the victims, but for their beloved Michigan community at large. The guys, and the producers at Legal Talk Network, invite you to join them in showing your support to the victims of this terrible event by contributing to funds set up for the victims via the links below.
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Sponsor music provided by SoundStripe:
Got Me Like by Dr. Delight
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
Marketing Attribution: Follow the Data or Trust Your Gut?
Lunch Hour Legal Marketing
04/13/22 • 40 min
Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should trust your gut, not a fancy attribution system (especially if you’re a smaller office). So, what’s going on? Can software track your marketing end-to-end process, from Google Ads to paying client?
So, how do you avoid throwing your marketing money into a black hole? Learn the 6-ish best tips for measuring marketing effectiveness. Tracking client journeys, client acquisition costs, and your marketing performance matters; do it like a marketing professional does. Plus: they get into the specter of “Dark Social” — driving demand by leveraging social media and the “network effect” to build your brand.
In the Legal Trends Report by Clio, did you know law firms with increasing revenue are 46% more likely to use client intake and client relationship management (CRM) solutions. How do online forms and intake processes figure in?
The News
- There’s new investment into LinkSquares and the recent acquisition of WealthCounsel and ElderCounsel
- Scorpion brings back its founder as CEO
- CallRail’s take on Google Analytics 4 (psst, if you use an agency, ask if it’s keeping up with the new Google Analytics and preparing for the changes)
Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.
Bring Your Human to Work with You: Using Your Strengths to Grow Your Business
Lunch Hour Legal Marketing
11/27/19 • 48 min
What’s That Shiny New Marketing Toy You’ve Got There? || Google’s Out Of Home Ads
Lunch Hour Legal Marketing
09/14/22 • 44 min
First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new thing” right before they encourage you to invest in Google’s “cool new thing”.
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Second Life! Pokemon Go! Clubhouse! (gasp) Whatever other nonsense you think might work to market your firm. Yes, there’s always cool new tech to play with, and maybe you feel like you can be early to this new thing, but sometimes it’s important to step back and make sure you’re not overinvesting in the next nothingburger. DO: keep up with the latest trends and tech. DON’T: be a sucker for the next shiny thing.
And, we’ve all seen it in the movies; a “delightful” future of humanity where everywhere you walk there is a personalized hologram trying to sell you the latest, hottest new thing or turkey dinner in a cup. Well, good news! Google is taking the first steps to that utopia with their new offerings with Out of Home ads. The gents share their takes on our bright future, brought to you by Google, and how (and why) you’d use Out of Home to promote your law firm.
A Giant Pile of News:
- Is Google’s new Helpful Client Algorithm a big yawner?
- MyCase accounting and document automation platform is making some interesting leaps. A one-stop shop, maybe It’s possible.
- It's Conference season! Clio Con, Hubspot, etc.
- Did Gyi kill Amazon Medicine?
- Twitter tweet editing may finally be here.
- TikTok and Instagram are shaping the way search and Google operates. Wave of the future or waste of time?
“Fascinating Stuff, This Pricing” (Can We Talk About It?)
Lunch Hour Legal Marketing
10/13/21 • 31 min
Conrad and Gyi take on the elephant in the courtroom. Clio’s Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we’re reluctant to go there. Why?
Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it’s something you’ve never considered, it’s probably time you did.
And in the news (maybe related, just a bit!) we’re seeing a spike in inflation, even if the Fed wants to call it transitory. Look around, everything seems to be going up ... except legal fees? Plus, Facebook (and its global apps) go down. In legal tech, what’s up with Smokeball legal matter management? Changes in Google marketing? Let’s talk.
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
Mentioned in this Episode:
Clio Legal Trends Report: https://www.clio.com/resources/legal-trends/
Smokeball: https://www.smokeball.com/
Google changes: https://www.seroundtable.com/google-local-5-pack-32208.html and https://whitespark.ca/blog/2021-wlss-day-1/
Facebook ad revenue damage due to down time https://www.snopes.com/news/2021/10/04/facebook-ad-revenue/
Thumbtack: https://www.thumbtack.com/k/affordable-divorce-lawyers/near-me/
Yelp: https://www.yelp.com/nearme/cheap-divorce-lawyers
Hello Divorce, https://hellodivorce.com/
Erin Levine podcast: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2021/09/hello-erin-levine-of-hello-divorce/
Pricing Podcast with George Psiharis: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2021/06/pricing-to-get-hired-bridging-the-gap-between-lawyers-clients/
Viral Customer Service || What Does Dobbs Have To Do With Law Firm Marketing?
Lunch Hour Legal Marketing
07/13/22 • 38 min
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and a bit of humanity.
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You want to see great customer service? Take a look in your pet’s food bowl. Gyi and Conrad discuss the recent virality of Chewy’s exceptional customer service and highlight, comparatively, how maybe—just maybe—your clients should expect more humanity from their lawyer than from a dog food company. Can adding a touch of empathy (hard for lawyers, we know) to your customer service make you go viral? Maybe not, but this is the genesis of referral marketing at its finest.
And, yeah, it’s been talked about a lot lately, but the elephant in the room is the end of Roe v. Wade. The guys talk about what this means not only to the country, but for cause marketing in the legal world. Don’t worry, the show’s not shifting into political punditry, nor advocating for cheap or showy opportunism; this is about lawyers being humans. Lawyers have to stand for something, so the guys discuss why it is OK to wear your cause, whatever it may be, on your marketing sleeve.
The News:
- Bob Ambrogi spotlights Mighty’s unique approach to serving victims of personal injury.
- A look at Aira’s “State of Link Building 2022” about building connections on the web.
- LeadFerno’s chat and texting capability now connects to your Google Business Profile.
Mentioned in This Episode:
Lunch Hour Legal Marketing now on YouTube:
Bob Ambrogi, “Uneasy About Billboard Lawyers?”
State of Link Building 2022, from Aira
Agencies for Reproductive Rights
Lawyer Marketing Nightmares: Dirty Tricks, Ponzi Schemes & Backstabbing
Lunch Hour Legal Marketing
02/12/25 • 41 min
Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it.
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Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this question: Do you know how your ad agency is spending your money? Gyi and Conrad dive into the allegations surrounding some very iffy third-party dealings to help you, dear listener, traverse the perils of the marketing world.
And later, it seems that some LHLM words to the wise have been misconstrued! Don’t hear what we’re not saying—attribution is an essential marketing element, and your agency should absolutely be monitoring your advertising channels with careful attention. But, there’s more to it than just a simple pie graph. Gyi and Conrad share how to get the fullest picture possible for tracking attribution.
The Quasi-News:
- Ownership v. Partnerships: A Connecticut lawyer is embroiled in some painfully messy business.
- American Association for Justice Winter Convention - Look out for LHLM LIVE!
- PILMMA Super Summit - Conrad’s Ski Invitation for April 28th.
Suggested LHLM Episodes:
Marketing Attribution: Follow the Data or Trust Your Gut?
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok
Chapters (Times Approximate)
(0:00) RISE OF THE MACHINES
(3:00) News: Partnerships Gone Bad and LHLM on the Move!
(9:24) How to Spot a Shaddy Marketing Agency
(22:05) That’s Not What We Said!
Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail
Lunch Hour Legal Marketing
01/17/24 • 34 min
Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and offer their insight into the uncertain future.
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Time to dust off the crystal ball, but first, the guys take a look back and show off their brilliant powers of prediction with a whole slew of spot-on prophecies that did, in fact, come to pass in 2023. In-house marketers increased, lawyers took to social media in bigger ways, brand affinity/awareness tactics were key, and more! And, uh... y’know—nevermind that bit of a psychic blind spot on the massive AI renaissance.
Next, let’s take a look at the most significant trends of 2023. The guys unpack the major happenings in AI, the legal business sphere, marketing strategies, social media engagement, and all the other things competent soothsayers must examine as they ponder eternity.
Finally, the future. Gyi and Conrad gaze into the depths of the mystic orb, and what lies ahead is clear—more and more AI is coming into the practice of law. What else? We’re not giving it all away! Listen in to find out.
Many thanks to our friends at CallRail for sponsoring this extra LHLM episode.
Mentioned in this Episode:
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FAQ
How many episodes does Lunch Hour Legal Marketing have?
Lunch Hour Legal Marketing currently has 151 episodes available.
What topics does Lunch Hour Legal Marketing cover?
The podcast is about Marketing, Management, Podcasts and Business.
What is the most popular episode on Lunch Hour Legal Marketing?
The episode title 'Social Media Marketing: Strategy Tips for Law Firms' is the most popular.
What is the average episode length on Lunch Hour Legal Marketing?
The average episode length on Lunch Hour Legal Marketing is 41 minutes.
How often are episodes of Lunch Hour Legal Marketing released?
Episodes of Lunch Hour Legal Marketing are typically released every 14 days.
When was the first episode of Lunch Hour Legal Marketing?
The first episode of Lunch Hour Legal Marketing was released on Feb 26, 2015.
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