Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?
Explicit content warning
12/08/21 • 40 min
Are you working outside the law and ethical boundaries of Google Business functions? Or are competitors passing you by?
Law practice marketing is one of the Internet’s roughest neighborhoods. Google has the tools, but what are the guardrails, and how does Section 230 dictate how far you – or your competitors – can go? Guest Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University, digs deep into this fascinating and confusing field. If you haven't already, check out Part 1 of our conversation with Dean Goldman.
Plus, news: The new Local Search Rankings Factor report is out (hint, maybe geotracking isn’t all that), and maybe a looming trademark fight between law firms Hello Divorce and Hello Prenup.
And in the 2021 Clio Legal Trends Report, lawyers say tracking revenue is the most crucial factor for measuring business health and growth. But is it?
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At the top of the episode, Conrad and Gyi take a moment to share their horror at the tragedy of the November 30th Oxford High School shooting, reflecting on the pain events like this cause not only for the victims, but for their beloved Michigan community at large. The guys, and the producers at Legal Talk Network, invite you to join them in showing your support to the victims of this terrible event by contributing to funds set up for the victims via the links below.
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Sponsor music provided by SoundStripe:
Got Me Like by Dr. Delight
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
Are you working outside the law and ethical boundaries of Google Business functions? Or are competitors passing you by?
Law practice marketing is one of the Internet’s roughest neighborhoods. Google has the tools, but what are the guardrails, and how does Section 230 dictate how far you – or your competitors – can go? Guest Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University, digs deep into this fascinating and confusing field. If you haven't already, check out Part 1 of our conversation with Dean Goldman.
Plus, news: The new Local Search Rankings Factor report is out (hint, maybe geotracking isn’t all that), and maybe a looming trademark fight between law firms Hello Divorce and Hello Prenup.
And in the 2021 Clio Legal Trends Report, lawyers say tracking revenue is the most crucial factor for measuring business health and growth. But is it?
---------
At the top of the episode, Conrad and Gyi take a moment to share their horror at the tragedy of the November 30th Oxford High School shooting, reflecting on the pain events like this cause not only for the victims, but for their beloved Michigan community at large. The guys, and the producers at Legal Talk Network, invite you to join them in showing your support to the victims of this terrible event by contributing to funds set up for the victims via the links below.
---------
Sponsor music provided by SoundStripe:
Got Me Like by Dr. Delight
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
Previous Episode
Section 230 and Google My Business
How important are online reviews, and what can you do about them? Guest Eric Goldman, legal scholar and expert, explains the intersection of Section 230 and the ethics of online reviews. Tune in next time for part 2 of the conversation.
And Thanksgiving is a time to remind your clients you appreciate them. In a segment dubbed “Crappy Holiday Promotions,” Conrad and Gyi share thoughts on holiday season communications. Why share the same stock photo and silly platitudes? Get a jump on the season before Thanksgiving and tell clients how thankful you are for them.
And, as always, the guys break down the most important news in legal marketing.
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
Mentioned in This Episode:
Regulation of Lawyers’ Use of Competitive Keyword Advertising by Eric Goldman and Angel Reyes
An Overview of the United States’ Section 230 Internet Immunity by Eric Goldman
Previous Lunch Hour Legal Marketing, with guest Carolyn Elefant
Blog: FindLaw WordPress Websites: A Cynical Middle Finger to Their Clients
Next Episode
Firm Planning and A Year In Review
The end of the year means the start of new opportunities for next year. It’s time to think about business metrics, what you’ve learned, and how to build on that. It’s never too late to start planning ahead.
Conrad and Gyi talk about ways to look back not just on last year’s revenue, profitability, retention, but also on team health, team building, and trust. What can you do better?
Plus, the guys review the year that was for the podcast, recount their favorite episodes from 2021, and share their resolutions for the show for 2022.
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
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