Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail
01/17/24 • 34 min
Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and offer their insight into the uncertain future.
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Time to dust off the crystal ball, but first, the guys take a look back and show off their brilliant powers of prediction with a whole slew of spot-on prophecies that did, in fact, come to pass in 2023. In-house marketers increased, lawyers took to social media in bigger ways, brand affinity/awareness tactics were key, and more! And, uh... y’know—nevermind that bit of a psychic blind spot on the massive AI renaissance.
Next, let’s take a look at the most significant trends of 2023. The guys unpack the major happenings in AI, the legal business sphere, marketing strategies, social media engagement, and all the other things competent soothsayers must examine as they ponder eternity.
Finally, the future. Gyi and Conrad gaze into the depths of the mystic orb, and what lies ahead is clear—more and more AI is coming into the practice of law. What else? We’re not giving it all away! Listen in to find out.
Many thanks to our friends at CallRail for sponsoring this extra LHLM episode.
Mentioned in this Episode:
Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and offer their insight into the uncertain future.
____________________________________________________________
Time to dust off the crystal ball, but first, the guys take a look back and show off their brilliant powers of prediction with a whole slew of spot-on prophecies that did, in fact, come to pass in 2023. In-house marketers increased, lawyers took to social media in bigger ways, brand affinity/awareness tactics were key, and more! And, uh... y’know—nevermind that bit of a psychic blind spot on the massive AI renaissance.
Next, let’s take a look at the most significant trends of 2023. The guys unpack the major happenings in AI, the legal business sphere, marketing strategies, social media engagement, and all the other things competent soothsayers must examine as they ponder eternity.
Finally, the future. Gyi and Conrad gaze into the depths of the mystic orb, and what lies ahead is clear—more and more AI is coming into the practice of law. What else? We’re not giving it all away! Listen in to find out.
Many thanks to our friends at CallRail for sponsoring this extra LHLM episode.
Mentioned in this Episode:
Previous Episode
Mindful Gifting || Resolutions Past and Future
If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh... you’ll see.
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Unexpected, unnecessary gifts can be pretty darn impactful, and they might just be an awesome way to express your esteem for a valued professional peer. Gyi and Conrad encourage listeners to forgo the pears and apples and consider a thoughtful, personalized gifting strategy that truly shows others you care.
Next, the guys answer a listener question on Google SGE. What are its long-term prospects? Will it play a role in Search? Gyi and Conrad hash out their prognostications.
It seems we love to hate ourselves for failing miserably at New Year’s resolutions. The guys share their successes and lack thereof on 2023’s personal, professional, and podcast goals, and talk about their bright, shiny hopes for 2024.
The News:
- Take that, robocallers/texters! The FCC has adopted new rules closing 'lead generator" loopholes.
- Is print coming back? Great Legal Marketing has an excellent print newsletter, so maybe, just maybe, you should consider one as well.
Mentioned in this Episode:
Next Episode
Diverse Marketing || 30 Days In
100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing year?
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What should diversity look like in your legal marketing? The ever-growing Spanish-speaking market has made attorneys realize there are many underserved populations in need of greater access to legal services. Whether it be Spanish or another language, what is the best way to reach out to new client populations in your area? Gyi and Conrad share what they’ve learned thus far about inclusive marketing strategies that serve communities more broadly and effectively.
Later on, what progress should lawyers and marketers expect to see after the first thirty days of their engagement/campaign/strategy/whatever? The guys talk through potential benchmarks in a variety of circumstances and the data-gathering frenzy that should eventually become measurable, meaningful metrics for your firm.
The News:
- LSA Reporting – you can now see more about your local service ads through Google’s interface, but it still kinda sucks.
- Google Business Profile Websites will be turned off on March 1st. Are they quietly sneaking off into the night?
- Google is laying off hundreds from their advertising teams. What gives?
- The Stafford Jersey Swap was quite a thing.
Mentioned in this Episode:
Hreflang: The Easy Guide for Beginners
LHLM Episode: The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth
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