“Fascinating Stuff, This Pricing” (Can We Talk About It?)
10/13/21 • 31 min
Conrad and Gyi take on the elephant in the courtroom. Clio’s Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we’re reluctant to go there. Why?
Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it’s something you’ve never considered, it’s probably time you did.
And in the news (maybe related, just a bit!) we’re seeing a spike in inflation, even if the Fed wants to call it transitory. Look around, everything seems to be going up ... except legal fees? Plus, Facebook (and its global apps) go down. In legal tech, what’s up with Smokeball legal matter management? Changes in Google marketing? Let’s talk.
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
Mentioned in this Episode:
Clio Legal Trends Report: https://www.clio.com/resources/legal-trends/
Smokeball: https://www.smokeball.com/
Google changes: https://www.seroundtable.com/google-local-5-pack-32208.html and https://whitespark.ca/blog/2021-wlss-day-1/
Facebook ad revenue damage due to down time https://www.snopes.com/news/2021/10/04/facebook-ad-revenue/
Thumbtack: https://www.thumbtack.com/k/affordable-divorce-lawyers/near-me/
Yelp: https://www.yelp.com/nearme/cheap-divorce-lawyers
Hello Divorce, https://hellodivorce.com/
Erin Levine podcast: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2021/09/hello-erin-levine-of-hello-divorce/
Pricing Podcast with George Psiharis: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2021/06/pricing-to-get-hired-bridging-the-gap-between-lawyers-clients/
Conrad and Gyi take on the elephant in the courtroom. Clio’s Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we’re reluctant to go there. Why?
Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it’s something you’ve never considered, it’s probably time you did.
And in the news (maybe related, just a bit!) we’re seeing a spike in inflation, even if the Fed wants to call it transitory. Look around, everything seems to be going up ... except legal fees? Plus, Facebook (and its global apps) go down. In legal tech, what’s up with Smokeball legal matter management? Changes in Google marketing? Let’s talk.
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
Mentioned in this Episode:
Clio Legal Trends Report: https://www.clio.com/resources/legal-trends/
Smokeball: https://www.smokeball.com/
Google changes: https://www.seroundtable.com/google-local-5-pack-32208.html and https://whitespark.ca/blog/2021-wlss-day-1/
Facebook ad revenue damage due to down time https://www.snopes.com/news/2021/10/04/facebook-ad-revenue/
Thumbtack: https://www.thumbtack.com/k/affordable-divorce-lawyers/near-me/
Yelp: https://www.yelp.com/nearme/cheap-divorce-lawyers
Hello Divorce, https://hellodivorce.com/
Erin Levine podcast: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2021/09/hello-erin-levine-of-hello-divorce/
Pricing Podcast with George Psiharis: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2021/06/pricing-to-get-hired-bridging-the-gap-between-lawyers-clients/
Previous Episode
Hello, Erin Levine of Hello Divorce!
Erin Levine, founder of Hello Divorce, joins Conrad and Gyi to explain how her innovative tech platform streamlines and demystifies the divorce process for clients while allowing lawyers to practice law – not schedule appointments, manage clients, and waste time with administrative tasks.
Entrusting basic drafting, scheduling, and filing work to a robot, though, does have one obvious conclusion––fewer tasks to bill for. But if you’re worried about your bottom line, don’t freak out just yet. Levine says Hello Divorce isn’t built to put you out of business but, by allowing clients to only use lawyers for what they need, to open up a broader pool of paying clients and improve the process as a whole.
Hello Divorce and services like it may be harbingers of the future legal industry, so it’s time for you, dear lawyer, to start thinking about how to adapt your practice and messaging to fit in.
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
Next Episode
Top Ten Tales of Marketing Terror
In a special Halloween edition, Conrad and Gyi share their top 10 legal marketing horror stories. Are you dragging your practice to an early grave with some of these? Long-term marketing agency contracts? Renting instead of owning your website and domain name? Misunderstanding web traffic data and metrics? Or––dun dun duh––Letting Phone Calls Go Unanswered (even if you think you’ve hired a reputable service)?
Scary stuff.
Plus, in the news, trends in legal mergers and acquisitions, the upcoming Clio Cloud Conference, and some frightening survey data about offering clients discounts and devaluing your practice.
Watch this channel next week for a special bonus Lawyer 2 Lawyer episode featuring our very own Conrad Saam. But there’s no need to wait! Click here to find all the great content from Lawyer 2 Lawyer.
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
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