Viral Customer Service || What Does Dobbs Have To Do With Law Firm Marketing?
07/13/22 • 38 min
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and a bit of humanity.
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You want to see great customer service? Take a look in your pet’s food bowl. Gyi and Conrad discuss the recent virality of Chewy’s exceptional customer service and highlight, comparatively, how maybe—just maybe—your clients should expect more humanity from their lawyer than from a dog food company. Can adding a touch of empathy (hard for lawyers, we know) to your customer service make you go viral? Maybe not, but this is the genesis of referral marketing at its finest.
And, yeah, it’s been talked about a lot lately, but the elephant in the room is the end of Roe v. Wade. The guys talk about what this means not only to the country, but for cause marketing in the legal world. Don’t worry, the show’s not shifting into political punditry, nor advocating for cheap or showy opportunism; this is about lawyers being humans. Lawyers have to stand for something, so the guys discuss why it is OK to wear your cause, whatever it may be, on your marketing sleeve.
The News:
- Bob Ambrogi spotlights Mighty’s unique approach to serving victims of personal injury.
- A look at Aira’s “State of Link Building 2022” about building connections on the web.
- LeadFerno’s chat and texting capability now connects to your Google Business Profile.
Mentioned in This Episode:
Lunch Hour Legal Marketing now on YouTube:
Bob Ambrogi, “Uneasy About Billboard Lawyers?”
State of Link Building 2022, from Aira
Agencies for Reproductive Rights
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and a bit of humanity.
-----
You want to see great customer service? Take a look in your pet’s food bowl. Gyi and Conrad discuss the recent virality of Chewy’s exceptional customer service and highlight, comparatively, how maybe—just maybe—your clients should expect more humanity from their lawyer than from a dog food company. Can adding a touch of empathy (hard for lawyers, we know) to your customer service make you go viral? Maybe not, but this is the genesis of referral marketing at its finest.
And, yeah, it’s been talked about a lot lately, but the elephant in the room is the end of Roe v. Wade. The guys talk about what this means not only to the country, but for cause marketing in the legal world. Don’t worry, the show’s not shifting into political punditry, nor advocating for cheap or showy opportunism; this is about lawyers being humans. Lawyers have to stand for something, so the guys discuss why it is OK to wear your cause, whatever it may be, on your marketing sleeve.
The News:
- Bob Ambrogi spotlights Mighty’s unique approach to serving victims of personal injury.
- A look at Aira’s “State of Link Building 2022” about building connections on the web.
- LeadFerno’s chat and texting capability now connects to your Google Business Profile.
Mentioned in This Episode:
Lunch Hour Legal Marketing now on YouTube:
Bob Ambrogi, “Uneasy About Billboard Lawyers?”
State of Link Building 2022, from Aira
Agencies for Reproductive Rights
Previous Episode
Your Law Firm’s Intake Needs You || Legal Marketing LARPing: Level Up Your SEO
There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game. Also, the return or Dear State Bar Regulator.
As a lawyer, how involved should you be in the intake process? You’ve got people to handle that, right? After all, you’ve got better things to do. Gyi and Conrad discuss intake best practices and what really turns phone calls to clients.
In the return of a fan favorite segment, Dear State Bar Regulator, Gyi pens a letter to those weirdly nitpicky South Carolina regulators. Let’s be honest, how much can a potential client really infer from a 3rd-party’s URL?
And then, it’s time for some legal marketing LARPing! No, the guys aren’t donning wizard gowns and medieval attire; rather, they take on their respective roles as lawyer and marketer and dive deeper into the realm of SEO expectations. With a few quick tweaks, you can unlock the quick wins that will level up your magical powers, or at least your internet footprint.
The News:
- LawPay acquires MyCase: Case management meets payment services. Good for the consumer? We’ll find out.
Mentioned in this Episode:
Lunch Hour Legal Marketing now on YouTube
Joe Patrice, “MyCase Acquired by LawPay Parent,”
LawNext: Conversation with LawPay and MyCase
Law Firm Intake Fundamentals, Facebook Group (Private)
Next Episode
Is Link Building Worth It Anymore? || Top 10 Link Building Tips
Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that right? Spoiler alert: No; no it is not. The guys break down the fundamentals of link building and share their top ten tips to improve your search ranking.
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Conrad and Gyi debate whether the Siege Media article is relevant to the legal industry, in their continued quest to find the best ways to connect your practice with prospective clients. Then they dive into the foundations of link building. Anchor text! Paid links! Link Sculpting! Oh, my!
Now that you’ve been schooled on the fundamentals of link building, let’s get you started right. Here are the guys’ 10 top tips you can put into action today. Building a solid backlink profile takes work, but—when it’s done right—it can be remarkably effective.
The News:
· Smith.ai, the virtual receptionist service, now offers automatic call recording and transcription.
· CallRail and Clio integration? What it is and what it isn’t.
· Google showing TikTok video shorts inSERP. Time to dust off your fancy dance moves.
· Internet Brands raises more money, now at a$12 billion valuation.
Mentioned in This Episode:
Lunch Hour Legal Marketing now on YouTube
Internet Brands valuation recap
Ross Hudgens, Siege Media, on Link Building
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