Niching Down Your Business With Jeremy Enns (354)

12/01/20 • 37 min

Life Skills That Matter | Create Work That Works For You

Jeremy Enns shares how niching down his business helped him gain more clarity and revenue.

He's the founder of Counterweight Creative, a podcast marketing and production agency with a focus on the health and wellness space.

Lot of great lessons in our conversation including:

Why you need to shun the nonbelievers from your business life.
How he fell into his current niche of health and wellness.
What the Niche Tribe Model is all about.
How niching down your business increases your referrals.
How you can focus on niche mindsets and not just industries.

Life Skills That Matter In This Episode

Build community.
Self-directed learning.
Tell your story.

How Jeremy Works and Thinks

Wake up time: About 7:00 am
Ideal work environment: From 8:00 am – 12:00 pm, currently in a private office with fewer distractions, and a clear separation between his work and personal spaces.
Podcast recommendation: Akimbo by Seth Godin and Creative Elements by Jay Clouse
Regains focus by: Noticing he’s not doing what he needs to do and pulling himself back towards the task at hand or just going for a walk.

Inspirational Quotes

“Don’t try and please everyone, shun the non-believers, and just really put your energy and attention into the people who you actually have that connection with.”

“When you niche down and you say, ‘this is the exact person I work with, this is the exact service I offer or product I offer,’ whatever it is, that really empowers other people around you, that’s memorable for them.”

“Who do I want to attract, who do I want to serve, and then what kind of content are they gonna be into or where are they underserved?”

“A lot of my passion around business is using our businesses to do more than just deliver a product or service, but actually impact and make a stand for social change and standing up for climate justice and these types of things.”

Coaching Advice

Want to start a podcast? Jeremy shared this advice:

1) Get clear on who you actually want to appeal to and niche it down as much as possible.

2) Niche down to the point where you can conceivably become the best option in the world to speak to that audience.

Jeremy Enns shares how niching down his business helped him gain more clarity and revenue.

He's the founder of Counterweight Creative, a podcast marketing and production agency with a focus on the health and wellness space.

Lot of great lessons in our conversation including:

Why you need to shun the nonbelievers from your business life.
How he fell into his current niche of health and wellness.
What the Niche Tribe Model is all about.
How niching down your business increases your referrals.
How you can focus on niche mindsets and not just industries.

Life Skills That Matter In This Episode

Build community.
Self-directed learning.
Tell your story.

How Jeremy Works and Thinks

Wake up time: About 7:00 am
Ideal work environment: From 8:00 am – 12:00 pm, currently in a private office with fewer distractions, and a clear separation between his work and personal spaces.
Podcast recommendation: Akimbo by Seth Godin and Creative Elements by Jay Clouse
Regains focus by: Noticing he’s not doing what he needs to do and pulling himself back towards the task at hand or just going for a walk.

Inspirational Quotes

“Don’t try and please everyone, shun the non-believers, and just really put your energy and attention into the people who you actually have that connection with.”

“Who do I want to attract, who do I want to serve, and then what kind of content are they gonna be into or where are they underserved?”

Coaching Advice

Want to start a podcast? Jeremy shared this advice:

1) Get clear on who you actually want to appeal to and niche it down as much as possible.

2) Niche down to the point where you can conceivably become the best option in the world to speak to that audience.

Resources + Bonus Materials

Seth Godin

Counterweight Creative Podcast Marketing Academy

Jeremy’s Medium Articles

Special Offer!

Jeremy’s Podcast Guesting Guide

Related Episodes

Practice Your Craft To Find Your Niche With Angie Cole (306)

Focus On A Niche To Start Your Business With Dave Novelli (168)

The Niche Tribe Model (214)

Connect With Jeremy

Jeremy’s Landing Page For LSTM Listeners

Counterweight Creative

Previous Episode

Teaching Disadvantaged Girls Entrepreneurship Skills With Isha Uppalapati (353)

Isha Uppalapati shares why she started a nonprofit to teach girls entrepreneurship skills. She's a high school senior living just outside of Atlanta who started a nonprofit 2 years ago.

She founded A Girl's Frontier to teach disadvantaged girls entrepreneurship skills.

Lot of great lessons in our conversation including:

Sharing the resource you have with others who have less access.
The process she went through to start her nonprofit.
How she got her very first donation.
What she's learned about managing her time from remote learning.
Girls entrepreneurship skills being taught by Isha’s nonprofit.

Life Skills That Matter In This Episode

Build community.
Self-directed learning.
Self-awareness.

How Isha Works and Thinks

Wake up time: Around 7:30 am
Core work activities + habits: 1) Communicate with people constantly. 2) Consistently work on bringing in donations. 3) Stay in touch with people and continue to reach out to more people.
Superpower: Being able to wake up at 7:30 am everyday.
Book recommendation: Lean In by Sheryl Sandberg
Regains focus by: Putting her phone away.

Inspirational Quotes

“Education is incredibly, incredibly important. I think it is the most important tool in having a good foundation to start your life with, but also, education can be limited by the opportunities that you have.”

“Your mentors will teach you just as much, if not more, than a school education will; learning from experience and other people’s experiences.”

“As long as you learn from the mistakes and you improve, you have not failed, you have have just used that as a learning opportunity.”

“We can’t just learn at school, we need to learn in all aspects of our lives.”

Coaching Advice

Doubting yourself? Isha suggested the following remedies she uses:

1) Talk to people, even when you feel like you just want to take it on by yourself.

2) Sometimes it’s helpful just getting the reassurance from others that you’re doing what you need to do.

Resources + Bonus Materials

A Girl’s Frontier Programs

Her Toolbox by Isha Uppalapati

Lean In by Sheryl Sandberg

Donate To A Girl’s Frontier Here!

Her Toolbox Live Q&A Session

Related Episodes

Explore Social Entrepreneurship With Kathleen Kelly Janus (191)

Creating A School Garden Nonprofit With May Tsupros (094)

More Gen Z Solopreneur Stories

Connect With Isha

Website

Instagram

LinkedIn

Next Episode

How Work Changed In 2020 (355)

It's been a rough year, hasn't it?

So much has changed, so quickly it feels as though it's been years since January 1, 2020.

It was a year of great disruption from the pandemic to a deep recession to massive racial injustice protests to a close Presidential election.

I believe 2020 will also be remembered as the year how work changed as we've known it.

Millions upon millions of people experimented with remote work for the first time. Some loved it and some can't wait to get back to the office.

Working from home for months on end, gave us all lots of time to reflect on how we want to work. I call it The Great Reflection .

Who knows exactly how work will change, but one thing is certain, work will never be the same again for millions of people.

In this special episode, I've invited a panel of work futurists to help me digest how work has changed in 2020 and to explore how to navigate more disruption in 2021.

Karen Eber, a Global Culture and Leadership Development Facilitator with years of experience doing similar work for GE and Deloitte.

Charles Araujo, Founder of the Institute for Digital Transformation, who has spent the past decade helping leaders adapt to and thrive in the digital era.

George Muir, a futurist based in Stockholm, who spent 30 years working for IKEA in a variety of capacities including leading IKEA's Visualise the Future IKEA Workplace initiative and Global HR Business Developer.

Lot of great lessons in our conversation including:

Why George believes we should no longer be discussing how to approach the future of work, but the future of life itself.
Karen believes companies need to be thinking about how to create engaged work cultures no matter where their employees are located.
Charles says if you want to work on your terms, now has never been a better time to do that.
Karen predicts younger generations will view commuting to work in the same way we now viewing smoking on airplanes.

Life Skills That Matter In This Episode

Self-awareness.
Self-directed learning.
Build community.

Inspirational Quotes

“I’m a farmer, I plant seeds...I plant ideas and sometimes they grow, and sometimes you have to fertilize them, and sometimes they don’t grow at all, and that’s the way the world is.” – George Muir

“Over the past year, the door has opened for folks that want to change how they work.” – Charles Araujo

“The leadership skills of the future are the ones where you can understand where someone is at their best and you can empathically lead and you can take that and harness the potential of every person; machines can’t do that.” – Karen Eber

“We don’t predict the future, we imagine it.” – Karen Eber