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Life Skills That Matter | Create Work That Works For You

Life Skills That Matter | Create Work That Works For You

Stephen Warley | Solopreneur Business Coach

Feel like work is broken? Fix it by creating work that works for you! Serial solopreneur and business coach Stephen Warley interviews people who got unstuck and figured out how to work for themselves, so they could design work around their ideal lifestyle instead of fitting life in around their work. He teaches practical life skills like self-awareness, curiosity, energy management and building community to help you design your own unique business model in alignment with your values, needs and abilities. Each interview is like a case study on how to transition from employment into self-employment. Stephen also interviews loads of people questioning the status quo of conventional work like Jenny Blake, Seth Godin, Chris Brogan, Pamela Slim, David Neeleman, Greg McKeown, Todd Henery, Omar Zenhom, Kwame Christian, Sean McCabe, Mike Vardy, Emilie Wapnick, Erik Fisher, Nick Loper, Elaine Pofeldt, Taylor Pearson, Jordan Harbinger, Neil Pasricha, Tracy Litt, Chris Guillebeau and many more! Learn how to gain your work freedom as a freelancer, consultant, coach or solopreneur. It is possible! Get started at LifeSkillsThatMatter.com/getstarted
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Life Skills That Matter | Create Work That Works For You - Generate Side Income From Vending Machines With Matt Miller (111)

Generate Side Income From Vending Machines With Matt Miller (111)

Life Skills That Matter | Create Work That Works For You

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05/01/17 • 42 min

If you feel like you can never work for yourself because you have a family to provide for or you have too much debt or because you think you are too old, listen up!

Matt Miller is going to show you it's possible by sharing how you can generate side income from vending machines.

He’s been doing it for the past decade and is now in the best financial shape of his entire adult life!

He's an air force veteran. After his military career, he spent well over a decade in marketing and advertising sales.

Even with his full-time job and working another part-time job he just couldn't get ahead financially.

He started researching passive income opportunities and fell into vending machines. Today his company School Spirit Vending has 90 franchises and vending machines in 2500 schools in 40 states.

His company has a dual mission: 1) to help schools generate another fundraising source and 2) to help folks like him earn income on the side.

Few important lessons to glean from our conversation include:

  1. The importance of developing a habit of discipline to become self-employed.
  2. What passive income business are all about and how Matt first learned about them.
  3. Why spending money to attend conferences has been a game changer for Matt’s business.

Life Skills That Matter In This Episode

  • Managing energy by creating systems.
  • Building community.
  • Practicing self-awareness.

How Matt Works and Thinks

  • Wake up time: 5:00-5:30 am
  • Ideal work environment: Either on the road driving or in a plane because there are few distractions.
  • Favorite productivity tool: Zoom video conferencing. Rev recording/transcription app. You Need A Budget app.
  • 90-day goal: Publish first printed comic and continue to grow readership.

Inspirational Quotes

“Our culture is very, very family oriented. We encourage the families to be involved in just about everything.”

“Consistency, ultimately, is going to yield the success that we all want in whatever endeavor we’re following.”

“Don’t sell yourself short and if you’re not happy where you’re at and the trajectory you’re on, change it!”

Coaching Advice

Self-awareness is a consistently critical trait when building a business and Matt gave the following actions to help start learning more about yourself:

1) Get out to events. Meeting other entrepreneurs and being inspired will help you continue to grow as a business leader.

2) Be willing to invest in yourself.

Resources + Bonus Materials

School Zone podcast

Rich Dad, Poor Dad

The 4-Hour Workweek

48 Days to the Work You Love

Connect With Matt

Website

LinkedIn

Twitter

Facebook

Thanks for listening! Enjoy this episode?

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Life Skills That Matter | Create Work That Works For You - Do Work That Matters To You With Lucy Scott (387)

Do Work That Matters To You With Lucy Scott (387)

Life Skills That Matter | Create Work That Works For You

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07/20/21 • 43 min

Do you do work that matters to you?

Lucy Scott is a very special guest who wants to inspire you to author your own story!

Lucy was a mentor of mine in the early days of my career. We were both laid off working for the same company during the Dot-Com Bust of 2000.

She's a storyteller who has shared her talents for over 40 years as a broadcast journalist working as a producer for CBS News, NBC News and ABC News. She has covered some of the most important stories of our time and has interviewed some of the biggest names in politics and business.

She's now on a mission to help you get noticed by telling your unique story!

Lot of great lessons in our conversation including:

  1. It's people that keep you engaged with your career.
  2. Why she believes self-awareness is the most important life skill.
  3. If it doesn't fit, don't force it.
  4. Understand the needs of others.

Life Skills That Matter In This Episode

  • Build community.
  • Self-directed learning.
  • Tell your story.

How Lucy Works and Thinks

  • Wake up time: About 6:00 am
  • Ideal work environment: When she feels comfortable with the genesis of the work, she believes in what she’s doing, she feels that it will be helpful to someone, and she feels spiritually driven to do something.
  • Superpower: Trying to be open-hearted.

Inspirational Quotes

“I’ll lay down in front of traffic for somebody that I believe in. I won’t leave the house for somebody that I feel doesn’t have my back.”

“What I seem to have a knack for is telling somebody something they don’t know, telling them before somebody else tells them, and having fun.”

“It’s not the mistake, it’s what you do next.”

“Yesterday is heavy. Set it down.”

“Generalization is poison to creativity and innovation.”

Coaching Advice

Feeling stuck? Lucy offered this guidance for telling the story you really want to tell:

1) Focus on specificity. Don’t generalize and paint your thoughts in broad strokes, be specific about your own skills and articulate what you’re offering that other people can’t

2) Think about, and maybe even write down, things you know that you’re damn good at, don’t make it about what you feel you’re supposed to do.

Resources + Bonus Materials

Final Days on Earth

Charles Kuralt

Charles Osgood

Related Episodes

How To Unlock Your Creative Mindset With Monica Kang (385)

Know Your Customers With Richard Fawal (218)

Connect With Lucy

Website

LinkedIn

Email

Thanks for listening! Enjoy this episode?

The post Do Work That Matters To You With Lucy Scott (387) appeared first on Life Skills That Matter.

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Life Skills That Matter | Create Work That Works For You - Make Six Figures Landing Government Contracts With Karwanna Dyson (362)v

Make Six Figures Landing Government Contracts With Karwanna Dyson (362)v

Life Skills That Matter | Create Work That Works For You

play

01/26/21 • 45 min

Karwanna Dyson wants to teach you how to make six figures landing government contracts, helping you become profitable faster than you might have imagined!

She's the CEO of She's Got Goals, a training firm that teaches women and minority small business owners how to land six-figure government contracts.

Lot of great lessons in our conversation including:

  1. How to seek government contracts if you sell professional services.
  2. Why she tried several different types of business before she found one that made her millions.
  3. How to find government contracts earmarked specifically for women and minority-owned businesses.
  4. What she learned from her own experience about how to accelerate the growth of a new business.

Life Skills That Matter In This Episode

  • Build community.
  • Self-directed learning.
  • Tell your story.

How Karwanna Works and Thinks

  • Wake up time: 6:00 am
  • Core work activities + habits: 1) Being consistent with messaging. 2) Planning out goals and milestones to stay successful. 3) Being strategic with media and positioning.
  • Ideal work environment: Calm, boss-like, quiet environments
  • Superpower: Being genuine and wanting to help others reach their goals.
  • Regains focus by: Revamping where she wants to be in the next 5 years and remembering her ultimate goals.
  • 90-day goal: Do a TED Talk and get other media features to get her message out.

Inspirational Quotes

“A business is a vehicle and that vehicle has to have wheels. You have to have all the working parts in order to make it work for you.”

“You should create your own path, create your own goals and, for every goal, you have to have some action steps to accomplish it.”

“Where you are today is a direct result of what you’ve been doing for the past 5 years.”

“You can’t give up on yourself, you just have to keep moving.”

Coaching Advice

Having trouble staying persistent in your business? Karwanna shared these ideas to get you going:

1) When you have a goal, the mere fact that you thought it means it’s possible.

2) You’ll never know what might have happened if you give up too soon.

3) Not everything will happen overnight, but if you’re persistent, it will happen.

Resources + Bonus Materials

NAICS

Women’s Business Enterprise National Council

The Trillion Dollar Secret To Government Contracting Revealed by Karwanna Dyson

Special Offer!

Get a free training course from Karwanna and qualifications checklist!

Related Episodes

Transitioning Into Entrepreneurship With Adan Perez (194)

Expanding The Definition Of Entrepreneurship With Mike Chan (186)

Connect With Karwanna

Website

LinkedIn

Twitter

Thanks for listening! Enjoy this episode?

Life Skills That Matter | Create Work That Works For You - How to Start a Freelance Copywriter Business With Nicki Krawczyk (347)

How to Start a Freelance Copywriter Business With Nicki Krawczyk (347)

Life Skills That Matter | Create Work That Works For You

play

10/13/20 • 40 min

Nicki Krawczyk shares how to start a freelance copywriter business using her own story as inspiration.

She's a copywriter and content marketer. She also helps other copywriters start their own freelance business. Learn more about her work at FilthyRichWriter.

Lot of great lessons in our conversations including:

  1. Debunking the myth that you can't earn a living as a writer.
  2. Why you might want to improve your writing skills to better communicate your story, even if you will never consider yourself a writer.
  3. How she found her first clients from her existing connections.
  4. Why you need a system to find and land clients.
  5. The basics for becoming a freelance copywriter.

Life Skills That Matter In This Episode

  • Reframe your mindset.
  • Self-directed learning.
  • Tell your story.

How Nicki Works and Thinks

  • Wake up time: 5:02 am
  • Core work activities + habits: 1) Checking in on Facebook ads. 2) Content creation. 3) Listening to podcasts to stay inspired, informed, and on top of her game.
  • Ideal work environment: Having the ability to switch up where she is a couple times per day.
  • Superpower: The ability to make genuine connections.

Inspirational Quotes

“Being able to convey what you want to get across, but also get it across in a way that makes it important to other people is a highly transferable skill.”

“What copywriting really is making connections.”

“Generally, resistance comes up in the direction that you should be heading, so you’ve gotta keep working through that.”

“You don’t get through resistance before you take the action, you get through it by taking the action.”

“Who you are is part of what makes your business unique.”

Coaching Advice

Having trouble with writer’s block? Nicki shared this advice for overcoming it:

1) Take a break and do something different like go for a walk or cook dinner to give your brain a chance to catch up.

2) Figure out what time of day you’re most effective and creative.

Resources + Bonus Materials

Squarespace

Special Offer!

Get access to Nicki’s free training on getting your first copywriting clients!

Related Episodes

The Niche Tribe Model (214)

Turn What You Know Into A Business With Suzi Hunn (236)

Experience-Based Writing With Millenial Publisher Case Kenny (029)

Connect With Nicki

Website

LinkedIn

Instagram

Twitter

Thanks for listening! Enjoy this episode?

The post How to Start a Freelance Copywriter Business With Nicki Krawczyk (347) appeared first on Life Skills That Matter.

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Life Skills That Matter | Create Work That Works For You - How To Start A Mastermind With Iggy Perillo (345)

How To Start A Mastermind With Iggy Perillo (345)

Life Skills That Matter | Create Work That Works For You

play

09/29/20 • 41 min

Iggy Perillo shares how to start a mastermind, so get support from your peers as you build your business.

Iggy is a leadership coach and the founder of WSL Leadership Coaching, helping teams improve their communications by improving their relationships.

She's also a member of our Spring 2020 Accelerator and an amazing example of what can be accomplished in terms of getting your business off the ground in a short amount of time!

Lot of great lessons in our conversations including:

  1. The importance of telling the story of your work over and over.
  2. What it means to be a leadership consultant.
  3. How she is creating work that works for her.
  4. The basics of how to start a mastermind group.
  5. The process she used to price her initial service.

Life Skills That Matter In This Episode

  • Tell your story
  • Build community
  • Self-awareness

How Iggy Works and Thinks

  • Wake up time: 7:30 am
  • Superpower: Giving people to a space where they can be authentic and real together.
  • Book recommendation: The Inner Game of Tennis by W. Timothy Gallwey
  • Regains focus by: Finding a piece of what she needs to be doing that she likes or wants to be doing.
  • 90-day goal: Starting more masterminds and finding a better flow around content production.

Inspirational Quotes

“Connection is really what it’s about.”

“How do you lead in your work, how do you lead at your sport, or how do you lead in your life? And those all come together.”

“I end up doing a lot of sorting and vetting of people to make sure that that group is really gonna serve each other, and themselves, well.”

“Part of getting through being hung up on being perfect is being yourself.”

Coaching Advice

Want to work for yourself, but getting stuck in your head? Iggy shared this encouraging advice:

1) Identify the problem you’re going to solve – if you’re not solving a problem for someone, you have a hobby, not a business!

2) Find people that have the problem you want to solve and offer them the solution or ask them if your solution will solve their problem.

Resources + Bonus Materials

Outward Bound

LSTM 30-Day Accelerator

Iggy leading an Outward Bound dogsledding expedition as she mentioned in her interview!

Special Offer!

Get a free 30 minute personal leadership conversation with Iggy!

Related Episodes

Find Your Cheerleaders And Champions With Vanessa Tharp (270)

How Masterminds Boost Your Growth With MyShrpa.com Founder Declan Wilson (069)

Connect With Iggy

Website

LinkedIn

Podcast

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Life Skills That Matter | Create Work That Works For You - Demystify Accounting for Solopreneur Startups With Luke Frye (344)

Demystify Accounting for Solopreneur Startups With Luke Frye (344)

Life Skills That Matter | Create Work That Works For You

play

09/22/20 • 40 min

Luke Frye is going to help demystify accounting for solopreneur startups.

He's a CPA for entrepreneurs and the co-founder of TimberTax.co. He's also part of our 30-Day Accelerator team of experts, answering all of our members’ questions about accounting, taxes and finance.

Lot of great lessons in our conversations including:

  1. How he started his own CPA practice.
  2. What he learned from being an intrapreneur as part of the startup at the bookkeeping software bench.co.
  3. Why he turned down clients even as he was looking for clients to start his current business.
  4. The basics of setting up your accounting system to demystify accounting as you get started.
  5. How to pay your quarterly estimated taxes.

Life Skills That Matter In This Episode

  • Build community
  • Self-directed learning
  • Plan your actions

How Luke Works and Thinks

  • Wake up time: No set time
  • Core work activities + habits: 1) Client calls. 2) Internal team coordination. 3) Systems optimization.
  • Ideal work environment: A fairly private space for calls, but also with the ability to be around people at times. In general, it just needs to be clean, fairly quiet, somewhat private, and access to a view.
  • Definition of success: Building the company a bit bigger to allow for wearing fewer hats and being able to focus and specialize more.
  • 90-day goal: Getting through the upcoming tax deadlines, adding on their new tax preparer, evaluating how their new systems work through the tax season.

Inspirational Quotes

“It’s such a huge, emotional endeavor to deal with your money.”

“We’re dealing with humans, I just happen to do it through spreadsheets and tax returns.”

“I mean, I’m a CPA, but I sell. I know I’m working in sales, I know I’m doing marketing, I know I’m doing operations management, and so much more.”

“I see what everyone else is doing, but I see what other people don’t and I want to make that a reality.”

“We really wanted to see, okay, what kind of work do we enjoy, who do we enjoy doing it for, and how do we find them?”

Resources + Bonus Materials

Bench

The Greater Seattle Business Association

Zoho Books

Tax Deadlines from Timber Tax

Related Episodes

Change Your Relationship With Money With Lynne Somerman (285)

Making A Career Switch Between Two Completely Different Paths With Craig Cody (135)

Connect With Luke

Website

LinkedIn

Instagram

Facebook

Twitter

Thanks for listening! Enjoy this episode?

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Life Skills That Matter | Create Work That Works For You - Grow Your Business By Telling Your Story With Michael Jamin (319)

Grow Your Business By Telling Your Story With Michael Jamin (319)

Life Skills That Matter | Create Work That Works For You

play

03/31/20 • 38 min

You’ve probably heard me say this before, but one of the first things you need to do as a solopreneur is to grow your business by telling your story, no matter how fuzzy it is!

When you tell your story, you give people the opportunity to help you, so you can gain clarity about the business you want to build.

Michael Jamin wants to empower you to grow your business by telling your story to anyone who will listen!

He’s the owner of Cardboard Rocketships, a consultancy that helps business tell their story like a professional screenwriter because that’s what Michael did for 20+ years! He wrote and produced for shows like Just Shoot Me, King of the Hill, Beavis & Butthead, Rules of Engagement and Brickleberry.

He’s also the director of marketing and communications of TwirlyGirl, a fashion company founded by his wife Cynthia, after she started making dresses for their daughters she wanted them to love.

Lot of great lessons in our conversation including:

  1. How Michael managed to get into such a competitive industry like screenwriting.
  2. Why he says that there’s no such thing as a 9 – 5 job anymore.
  3. What got him started thinking about helping businesses, even when he felt like he knew nothing about it.
  4. When he and his wife knew it was time to pivot and start seriously scaling TwirlyGirl.
  5. How he defines a story and why it’s so important to articulate that.

Life Skills That Matter In This Episode

  • Tell your story
  • Reframe your mindset
  • Embrace discomfort

How Michael Works and Thinks

  • Wake up time: Around 6:00 am
  • Ideal work environment: Alone working at his computer.
  • Regains focus by: Telling his own story and learning more about himself.
  • 90-day goal: Finding a way to starting introducing a women’s line for TwirlyGirl on their own terms.

Inspirational Quotes

“I was willing to give before I got.”

“If you wanna relate to somebody, it’s their weaknesses, it’s their vulnerabilities, that’s the stuff that we all have in common.”

“There’s always a creative solution to every problem.”

Coaching Advice

Want to improve how you write and communicate with others? Michael shared this special nugget of advice:

No cliches, ever. They’re inauthentic so find your own way of saying whatever it is you want to communicate!

Resources + Bonus Materials

TwirlyGirl

Related Episodes

Be A Great Speaker By Telling A Great Story With Thom Singer (239)

Telling Your Launch Story With Felix Hartmann (095)

Connect With Michael

Website

Cardboard Rocketships

LinkedIn

Twitter

Thanks for listening! Enjoy this episode?

The post Grow Your Business By Telling Your Story With Michael Jamin (319) appeared first on Lif...

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Life Skills That Matter | Create Work That Works For You - Build Your Business From The Inside Out With Nikki Groom (343)

Build Your Business From The Inside Out With Nikki Groom (343)

Life Skills That Matter | Create Work That Works For You

play

09/15/20 • 35 min

Nikki Groom is going to share how to build your business from the inside out instead of from the traditional outside in approach.

She's the author of A Power of Your Own and helps freelancers and small business owners learn how to earn more by working less.

Lot of great lessons in our conversations including:

  1. Why you'll never have everything all figured out when you start your business.
  2. How to explore and find your Why.
  3. She took slow, incremental steps into entrepreneurship, not a big leap.
  4. How to build your business from the inside out.

Life Skills That Matter In This Episode

  • Tell your story
  • Self-directed learning
  • Self-awareness

How Nikki Works and Thinks

  • Wake up time: Around 7:00 am
  • Core work activities + habits: 1) Create space to work on the business and not in it, regularly. 2) Carefully manage her time. 3) Building in time away from the laptop for play and rest.
  • Ideal work environment: In her chair at the desk, with her dog at her feet, just getting the work done.
  • Definition of success: Having a bigger impact.
  • 90-day goal: Launch her book to give it the best chance out in the world and fill the next round of her mastermind.

Inspirational Quotes

“When I first started my business, I had no idea just how many ups and downs there would be and how much self-growth would need to happen.”

“You’re not going to have one huge epiphany and figure everything out.”

“I help people really own their power and their purpose and step up as leaders.”

“There was no leaping, I just took a series of tiny steps, intentional steps, that got me where I wanted to go.”

Coaching Advice

Have you been thinking about working for yourself for a while, but feeling stuck? Nikki suggested these actions to start getting unstuck:

1) Trust your gut and if it’s nudging you towards a small step that you’ve been resisting, just take the step.

2) You don’t have to take a leap, you can just do one small thing and it will move you closer.

3) Read the final chapter of Escape From Cubicle Nation by Pamela Slim

Resources + Bonus Materials

A Power of Your Own by Nikki Groom

Camp is in Your Heart

Camp Good Life Project

The Movement Makers Mastermind

Escape From Cubicle Nation by Pamela Slim

Here are some photos of a workshop Nikki hosted at Camp Is In Your Heart in Colorado last summer and I had the pleasure of attending!

Related Episodes

Create Work That Energizes You With Jackie Woodside (288)

Practice Your Craft To Find Your Niche With Angie Cole (306)

Connect With Nikki

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Life Skills That Matter | Create Work That Works For You - Work The Way You Want To Feel With Cindy Caughey (316)

Work The Way You Want To Feel With Cindy Caughey (316)

Life Skills That Matter | Create Work That Works For You

play

03/10/20 • 44 min

Did you realize you can work the way you want to feel?

It’s possible! Why do we all assume work as to be a little miserable to be considered work?

Personally, I want to feel happy, so I found a way to create work that makes me happy and I want the same for you!

Cindy Caughey also believes you can make work the way you want to feel.

She said early on in her career, she figured out pretty quickly that she didn’t like working in an office, but she admits it still took her a long time to figure out how to make her work, work for her.

Cindy and her husband, Sean, run Harborview Studios, a wedding videography business that serves couples planning destination weddings on Cape Cod, Martha’s Vineyard, and Nantucket.

If you currently receive our weekly reflection reminders every Saturday, you might recognize Cindy’s name. She inspired me to write about why you need to know yourself to work for yourself in our January 25, 2020 edition.

She used to listen to my previous podcast UnStuckable and recently found me again. She emailed me to let me know she was in complete agreement with one of my core messages about starting a successful business: you need to know yourself first!

Lot of great lessons in our conversation including:

  1. How growing up in remote areas fostered her habit of self-reflection.
  2. The process that helped her discover the work she really wanted to do.
  3. Why her definition of reflection is rooted in focusing on your own actions.
  4. How she ended up running a business with her husband.
  5. What she’s learned about setting client expectations and how it changes over time.
  6. Why she and her husband made such and effort to find a way to afford a business consultant.

Life Skills That Matter In This Episode

  • Practice self-awareness
  • Manage your energy
  • Embrace discomfort
  • Self-direct your learning

How Cindy Works and Thinks

  • Wake up time: 5:00 – 5:30 am
  • Core work activities + habits: 1) Have constant communication with couples and new people. 2) Showing up on social media every day. 3) Write constantly for blog posts and takeaways for couples.
  • Regains focus by: Being with her husband and taking some time away from work.
  • 90-day business intention: Showing up on social media 5 days a week.

Inspirational Quotes

“What you want to feel in your day has absolutely nothing to really do with what you do for work. Your work can really be more malleable.”

“Life gives you signs and when you don’t listen, the signs get louder.”

“Think of it as testing instead of failing. Just keep adjusting.”

Coaching Advice

To start exploring how you like to learn, Cindy shared this as encouragement:

1) Figure out from which medium you prefer to get your information.

2) Think about the easiest way for you to learn to keep it natural.

3) Consider finding a mentor so you can ask questions instead of trying to self-learn.

Resources + Bonus Materials

LSTM Weekly Reflection Reminder

Related Episodes

Work On What You Want Everyday With Josh Hoffman (256)

Do The Work You Really Want To Do With Samir Ranpara (197)

Connect With Cindy

Website

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Life Skills That Matter | Create Work That Works For You - Niching Down Your Business With Jeremy Enns (354)

Niching Down Your Business With Jeremy Enns (354)

Life Skills That Matter | Create Work That Works For You

play

12/01/20 • 37 min

Jeremy Enns shares how niching down his business helped him gain more clarity and revenue.

He's the founder of Counterweight Creative, a podcast marketing and production agency with a focus on the health and wellness space.

Lot of great lessons in our conversation including:

  1. Why you need to shun the nonbelievers from your business life.
  2. How he fell into his current niche of health and wellness.
  3. What the Niche Tribe Model is all about.
  4. How niching down your business increases your referrals.
  5. How you can focus on niche mindsets and not just industries.

Life Skills That Matter In This Episode

  • Build community.
  • Self-directed learning.
  • Tell your story.

How Jeremy Works and Thinks

  • Wake up time: About 7:00 am
  • Ideal work environment: From 8:00 am – 12:00 pm, currently in a private office with fewer distractions, and a clear separation between his work and personal spaces.
  • Podcast recommendation: Akimbo by Seth Godin and Creative Elements by Jay Clouse
  • Regains focus by: Noticing he’s not doing what he needs to do and pulling himself back towards the task at hand or just going for a walk.

Inspirational Quotes

“Don’t try and please everyone, shun the non-believers, and just really put your energy and attention into the people who you actually have that connection with.”

“When you niche down and you say, ‘this is the exact person I work with, this is the exact service I offer or product I offer,’ whatever it is, that really empowers other people around you, that’s memorable for them.”

“Who do I want to attract, who do I want to serve, and then what kind of content are they gonna be into or where are they underserved?”

“A lot of my passion around business is using our businesses to do more than just deliver a product or service, but actually impact and make a stand for social change and standing up for climate justice and these types of things.”

Coaching Advice

Want to start a podcast? Jeremy shared this advice:

1) Get clear on who you actually want to appeal to and niche it down as much as possible.

2) Niche down to the point where you can conceivably become the best option in the world to speak to that audience.

Resources + Bonus Materials

Seth Godin

Counterweight Creative Podcast Marketing Academy

Jeremy’s Medium Articles

Special Offer!

Jeremy’s Podcast Guesting Guide

Related Episodes

Practice Your Craft To Find Your Niche With Angie Cole (306)

Focus On A Niche To Start Your Business With Dave Novelli (168)

The Niche Tribe Model (214)

Connect With Jeremy

Jeremy’s Landing Page For LSTM Listeners

Counterweight Creative

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