
How To Start A Mastermind With Iggy Perillo (345)
09/29/20 • 41 min
Iggy Perillo shares how to start a mastermind, so get support from your peers as you build your business.
Iggy is a leadership coach and the founder of WSL Leadership Coaching, helping teams improve their communications by improving their relationships.
She's also a member of our Spring 2020 Accelerator and an amazing example of what can be accomplished in terms of getting your business off the ground in a short amount of time!
Lot of great lessons in our conversations including:
- The importance of telling the story of your work over and over.
- What it means to be a leadership consultant.
- How she is creating work that works for her.
- The basics of how to start a mastermind group.
- The process she used to price her initial service.
Life Skills That Matter In This Episode
- Tell your story
- Build community
- Self-awareness
How Iggy Works and Thinks
- Wake up time: 7:30 am
- Superpower: Giving people to a space where they can be authentic and real together.
- Book recommendation: The Inner Game of Tennis by W. Timothy Gallwey
- Regains focus by: Finding a piece of what she needs to be doing that she likes or wants to be doing.
- 90-day goal: Starting more masterminds and finding a better flow around content production.
Inspirational Quotes
“Connection is really what it’s about.”
“How do you lead in your work, how do you lead at your sport, or how do you lead in your life? And those all come together.”
“I end up doing a lot of sorting and vetting of people to make sure that that group is really gonna serve each other, and themselves, well.”
“Part of getting through being hung up on being perfect is being yourself.”
Coaching Advice
Want to work for yourself, but getting stuck in your head? Iggy shared this encouraging advice:
1) Identify the problem you’re going to solve – if you’re not solving a problem for someone, you have a hobby, not a business!
2) Find people that have the problem you want to solve and offer them the solution or ask them if your solution will solve their problem.
Resources + Bonus Materials
Iggy leading an Outward Bound dogsledding expedition as she mentioned in her interview!
Special Offer!
Get a free 30 minute personal leadership conversation with Iggy!
Related Episodes
Find Your Cheerleaders And Champions With Vanessa Tharp (270)
How Masterminds Boost Your Growth With MyShrpa.com Founder Declan Wilson (069)
Connect With Iggy
Iggy Perillo shares how to start a mastermind, so get support from your peers as you build your business.
Iggy is a leadership coach and the founder of WSL Leadership Coaching, helping teams improve their communications by improving their relationships.
She's also a member of our Spring 2020 Accelerator and an amazing example of what can be accomplished in terms of getting your business off the ground in a short amount of time!
Lot of great lessons in our conversations including:
- The importance of telling the story of your work over and over.
- What it means to be a leadership consultant.
- How she is creating work that works for her.
- The basics of how to start a mastermind group.
- The process she used to price her initial service.
Life Skills That Matter In This Episode
- Tell your story
- Build community
- Self-awareness
How Iggy Works and Thinks
- Wake up time: 7:30 am
- Superpower: Giving people to a space where they can be authentic and real together.
- Book recommendation: The Inner Game of Tennis by W. Timothy Gallwey
- Regains focus by: Finding a piece of what she needs to be doing that she likes or wants to be doing.
- 90-day goal: Starting more masterminds and finding a better flow around content production.
Inspirational Quotes
“Connection is really what it’s about.”
“How do you lead in your work, how do you lead at your sport, or how do you lead in your life? And those all come together.”
“I end up doing a lot of sorting and vetting of people to make sure that that group is really gonna serve each other, and themselves, well.”
“Part of getting through being hung up on being perfect is being yourself.”
Coaching Advice
Want to work for yourself, but getting stuck in your head? Iggy shared this encouraging advice:
1) Identify the problem you’re going to solve – if you’re not solving a problem for someone, you have a hobby, not a business!
2) Find people that have the problem you want to solve and offer them the solution or ask them if your solution will solve their problem.
Resources + Bonus Materials
Iggy leading an Outward Bound dogsledding expedition as she mentioned in her interview!
Special Offer!
Get a free 30 minute personal leadership conversation with Iggy!
Related Episodes
Find Your Cheerleaders And Champions With Vanessa Tharp (270)
How Masterminds Boost Your Growth With MyShrpa.com Founder Declan Wilson (069)
Connect With Iggy
Previous Episode

Demystify Accounting for Solopreneur Startups With Luke Frye (344)
Luke Frye is going to help demystify accounting for solopreneur startups.
He's a CPA for entrepreneurs and the co-founder of TimberTax.co. He's also part of our 30-Day Accelerator team of experts, answering all of our members’ questions about accounting, taxes and finance.
Lot of great lessons in our conversations including:
- How he started his own CPA practice.
- What he learned from being an intrapreneur as part of the startup at the bookkeeping software bench.co.
- Why he turned down clients even as he was looking for clients to start his current business.
- The basics of setting up your accounting system to demystify accounting as you get started.
- How to pay your quarterly estimated taxes.
Life Skills That Matter In This Episode
- Build community
- Self-directed learning
- Plan your actions
How Luke Works and Thinks
- Wake up time: No set time
- Core work activities + habits: 1) Client calls. 2) Internal team coordination. 3) Systems optimization.
- Ideal work environment: A fairly private space for calls, but also with the ability to be around people at times. In general, it just needs to be clean, fairly quiet, somewhat private, and access to a view.
- Definition of success: Building the company a bit bigger to allow for wearing fewer hats and being able to focus and specialize more.
- 90-day goal: Getting through the upcoming tax deadlines, adding on their new tax preparer, evaluating how their new systems work through the tax season.
Inspirational Quotes
“It’s such a huge, emotional endeavor to deal with your money.”
“We’re dealing with humans, I just happen to do it through spreadsheets and tax returns.”
“I mean, I’m a CPA, but I sell. I know I’m working in sales, I know I’m doing marketing, I know I’m doing operations management, and so much more.”
“I see what everyone else is doing, but I see what other people don’t and I want to make that a reality.”
“We really wanted to see, okay, what kind of work do we enjoy, who do we enjoy doing it for, and how do we find them?”
Resources + Bonus Materials
The Greater Seattle Business Association
Related Episodes
Change Your Relationship With Money With Lynne Somerman (285)
Making A Career Switch Between Two Completely Different Paths With Craig Cody (135)
Connect With Luke
Thanks for listening! Enjoy this episode?
Next Episode

How to Become A Freelance Web Developer With Ryan Clover (346)
Ryan Clover shares how to become a freelance web developer. His story provides an actionable template for building any type of freelance business.
He's a freelance web developer and founder of BuildWithMaple. He's also part of our 30-Day Accelerator team of experts, answering all of our members’ questions about web design and development.
Lot of great lessons in our conversations including:
- How he taught himself web development and how his activism work inspired him to expand his web skills to build community.
- How designing your website forces you to get super clear on your story.
- Why he wanted to work location independent.
- Why starting a business requires a lot of personal growth.
- How he started to get paid for his work after doing it pro bono for years.
Life Skills That Matter In This Episode
- Build community.
- Self-directed learning.
- Embracing discomfort.
How Ryan Works and Thinks
- Wake up time: 5:30 am
- Core work activities + habits: 1) Self-care. 2) Maintaining optimism. 3) Teaching.
- Ideal work environment: In his studio that’s set up as a creative playground with a whiteboard, a desk, an area dedicated to music.
- Superpower: Strategy – mapping things out and finding opportunities.
Inspirational Quotes
“It’s kind of magical to be able to do something behind the scenes that achieves a certain outcome or just makes things work.”
“I got into web design mostly because of how valuable it is to create a space where you can communicate 24/7.”
“There is so much possible in how we choose to design things and design is so much at the heart of how we make things better.”
“Think about everything as an iteration, as some kind of experiment.”
“If I take responsibility for it, then I can change it. If I complain about it, then I’m not learning anything.”
Coaching Advice
Struggling to take meaningful action? Ryan shared this advice to inspire you:
Be mindful of what the fears and barriers exist for you because they’re often more of a limiting belief than an external constraint.
Resources + Bonus Materials
Being Boss Episode #42 – Vulnerability As A Creative with Brené Brown
Related Episodes
Bring All The Parts Of Yourself To Your Work With Liz Ryan (221)
First Few Weeks Of Working For Yourself With Zach Sexton (053)
Connect With Ryan
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