
Build Your Business From The Inside Out With Nikki Groom (343)
09/15/20 • 35 min
Nikki Groom is going to share how to build your business from the inside out instead of from the traditional outside in approach.
She's the author of A Power of Your Own and helps freelancers and small business owners learn how to earn more by working less.
Lot of great lessons in our conversations including:
- Why you'll never have everything all figured out when you start your business.
- How to explore and find your Why.
- She took slow, incremental steps into entrepreneurship, not a big leap.
- How to build your business from the inside out.
Life Skills That Matter In This Episode
- Tell your story
- Self-directed learning
- Self-awareness
How Nikki Works and Thinks
- Wake up time: Around 7:00 am
- Core work activities + habits: 1) Create space to work on the business and not in it, regularly. 2) Carefully manage her time. 3) Building in time away from the laptop for play and rest.
- Ideal work environment: In her chair at the desk, with her dog at her feet, just getting the work done.
- Definition of success: Having a bigger impact.
- 90-day goal: Launch her book to give it the best chance out in the world and fill the next round of her mastermind.
Inspirational Quotes
“When I first started my business, I had no idea just how many ups and downs there would be and how much self-growth would need to happen.”
“You’re not going to have one huge epiphany and figure everything out.”
“I help people really own their power and their purpose and step up as leaders.”
“There was no leaping, I just took a series of tiny steps, intentional steps, that got me where I wanted to go.”
Coaching Advice
Have you been thinking about working for yourself for a while, but feeling stuck? Nikki suggested these actions to start getting unstuck:
1) Trust your gut and if it’s nudging you towards a small step that you’ve been resisting, just take the step.
2) You don’t have to take a leap, you can just do one small thing and it will move you closer.
3) Read the final chapter of Escape From Cubicle Nation by Pamela Slim
Resources + Bonus Materials
A Power of Your Own by Nikki Groom
The Movement Makers Mastermind
Escape From Cubicle Nation by Pamela Slim
Here are some photos of a workshop Nikki hosted at Camp Is In Your Heart in Colorado last summer and I had the pleasure of attending!
Related Episodes
Create Work That Energizes You With Jackie Woodside (288)
Practice Your Craft To Find Your Niche With Angie Cole (306)
Connect With Nikki
Nikki Groom is going to share how to build your business from the inside out instead of from the traditional outside in approach.
She's the author of A Power of Your Own and helps freelancers and small business owners learn how to earn more by working less.
Lot of great lessons in our conversations including:
- Why you'll never have everything all figured out when you start your business.
- How to explore and find your Why.
- She took slow, incremental steps into entrepreneurship, not a big leap.
- How to build your business from the inside out.
Life Skills That Matter In This Episode
- Tell your story
- Self-directed learning
- Self-awareness
How Nikki Works and Thinks
- Wake up time: Around 7:00 am
- Core work activities + habits: 1) Create space to work on the business and not in it, regularly. 2) Carefully manage her time. 3) Building in time away from the laptop for play and rest.
- Ideal work environment: In her chair at the desk, with her dog at her feet, just getting the work done.
- Definition of success: Having a bigger impact.
- 90-day goal: Launch her book to give it the best chance out in the world and fill the next round of her mastermind.
Inspirational Quotes
“When I first started my business, I had no idea just how many ups and downs there would be and how much self-growth would need to happen.”
“You’re not going to have one huge epiphany and figure everything out.”
“I help people really own their power and their purpose and step up as leaders.”
“There was no leaping, I just took a series of tiny steps, intentional steps, that got me where I wanted to go.”
Coaching Advice
Have you been thinking about working for yourself for a while, but feeling stuck? Nikki suggested these actions to start getting unstuck:
1) Trust your gut and if it’s nudging you towards a small step that you’ve been resisting, just take the step.
2) You don’t have to take a leap, you can just do one small thing and it will move you closer.
3) Read the final chapter of Escape From Cubicle Nation by Pamela Slim
Resources + Bonus Materials
A Power of Your Own by Nikki Groom
The Movement Makers Mastermind
Escape From Cubicle Nation by Pamela Slim
Here are some photos of a workshop Nikki hosted at Camp Is In Your Heart in Colorado last summer and I had the pleasure of attending!
Related Episodes
Create Work That Energizes You With Jackie Woodside (288)
Practice Your Craft To Find Your Niche With Angie Cole (306)
Connect With Nikki
Previous Episode

The One Thing That Matters To You With Geoff Woods (342)
Geoff Woods wants to inspire you to do the one thing that matters to you most!
He's the co-founder of ProduKtive, the training company behind the best-selling book The ONE Thing and he's the host of The ONE Thing podcast.
Lot of great lessons in our conversations including:
- Why your time is more valuable than your money.
- Life is about searching for the answers to your questions.
- Focus on acquiring skills, not getting your dream job.
- Why it took experiencing pain to decide to work for himself.
- How to reach out to one of your entrepreneur heroes.
- Discovering the one thing that matters to you most.
Life Skills That Matter In This Episode
- Build community
- Self-directed learning
- Habit alignment
How Geoff Works and Thinks
- Wake up time: 5:30 am
- Ideal work environment: It varies, sometimes it’s first thing in the morning, just thinking or journaling to find an answer to a question. He’s at his best when doing lead generation, connecting with people for deals, and being an ambassador for the brand and the message.
- What he’s working for: Living his calling and purpose through his work.
- Definition of success: Fulfillment – how many people he can truly impact and shifting what they perceive to be possible.
- Regains focus by: Using his 411 tool to check his priorities.
- 6-month goal: Hit their membership community target by hitting specific retention goals, hit very specific gross member goals, address specific things in their technology stack.
Inspirational Quotes
“So many people go through their days spending their time, not investing it.”
“These are not tactics, these are timeless truths that have been proven to unleash extraordinary results.”
“The path to getting everything you want starts by knocking down one thing at a time.”
“Why do we struggle to focus? It’s because we’re not actually clear on what we should be focusing on.”
“This is not a job for me, this is a purpose-based movement, for me. This is a commitment for my life.”
Coaching Advice
Are you unclear about what your ONE thing is? Geoff shared this guidance for narrowing in on what it might be:
1) If you’re unclear about what your ONE thing is, then figuring it out is now your ONE thing. Make that your top priority.
2) Really sit with the idea of finding what your thing is and search. Don’t just stop when you feel like you don’t know.
3) List out everything you could possibly do, find the 20% of those things that will generate 80% of your results to identify what you should do, and then order them by priority by asking if you could only do one, which would it be?
Resources + Bonus Materials
The ONE Thing by Gary Keller and Jay Papasan
Related Episodes
Why Everything In Life Is A Choice With Greg McKeown (084)
How Limitations Create Opportunities With Mathew Heggem (159)
Connect With Geoff
<...Next Episode

Demystify Accounting for Solopreneur Startups With Luke Frye (344)
Luke Frye is going to help demystify accounting for solopreneur startups.
He's a CPA for entrepreneurs and the co-founder of TimberTax.co. He's also part of our 30-Day Accelerator team of experts, answering all of our members’ questions about accounting, taxes and finance.
Lot of great lessons in our conversations including:
- How he started his own CPA practice.
- What he learned from being an intrapreneur as part of the startup at the bookkeeping software bench.co.
- Why he turned down clients even as he was looking for clients to start his current business.
- The basics of setting up your accounting system to demystify accounting as you get started.
- How to pay your quarterly estimated taxes.
Life Skills That Matter In This Episode
- Build community
- Self-directed learning
- Plan your actions
How Luke Works and Thinks
- Wake up time: No set time
- Core work activities + habits: 1) Client calls. 2) Internal team coordination. 3) Systems optimization.
- Ideal work environment: A fairly private space for calls, but also with the ability to be around people at times. In general, it just needs to be clean, fairly quiet, somewhat private, and access to a view.
- Definition of success: Building the company a bit bigger to allow for wearing fewer hats and being able to focus and specialize more.
- 90-day goal: Getting through the upcoming tax deadlines, adding on their new tax preparer, evaluating how their new systems work through the tax season.
Inspirational Quotes
“It’s such a huge, emotional endeavor to deal with your money.”
“We’re dealing with humans, I just happen to do it through spreadsheets and tax returns.”
“I mean, I’m a CPA, but I sell. I know I’m working in sales, I know I’m doing marketing, I know I’m doing operations management, and so much more.”
“I see what everyone else is doing, but I see what other people don’t and I want to make that a reality.”
“We really wanted to see, okay, what kind of work do we enjoy, who do we enjoy doing it for, and how do we find them?”
Resources + Bonus Materials
The Greater Seattle Business Association
Related Episodes
Change Your Relationship With Money With Lynne Somerman (285)
Making A Career Switch Between Two Completely Different Paths With Craig Cody (135)
Connect With Luke
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