
Grow Your Business By Telling Your Story With Michael Jamin (319)
03/31/20 • 38 min
You’ve probably heard me say this before, but one of the first things you need to do as a solopreneur is to grow your business by telling your story, no matter how fuzzy it is!
When you tell your story, you give people the opportunity to help you, so you can gain clarity about the business you want to build.
Michael Jamin wants to empower you to grow your business by telling your story to anyone who will listen!
He’s the owner of Cardboard Rocketships, a consultancy that helps business tell their story like a professional screenwriter because that’s what Michael did for 20+ years! He wrote and produced for shows like Just Shoot Me, King of the Hill, Beavis & Butthead, Rules of Engagement and Brickleberry.
He’s also the director of marketing and communications of TwirlyGirl, a fashion company founded by his wife Cynthia, after she started making dresses for their daughters she wanted them to love.
Lot of great lessons in our conversation including:
- How Michael managed to get into such a competitive industry like screenwriting.
- Why he says that there’s no such thing as a 9 – 5 job anymore.
- What got him started thinking about helping businesses, even when he felt like he knew nothing about it.
- When he and his wife knew it was time to pivot and start seriously scaling TwirlyGirl.
- How he defines a story and why it’s so important to articulate that.
Life Skills That Matter In This Episode
- Tell your story
- Reframe your mindset
- Embrace discomfort
How Michael Works and Thinks
- Wake up time: Around 6:00 am
- Ideal work environment: Alone working at his computer.
- Regains focus by: Telling his own story and learning more about himself.
- 90-day goal: Finding a way to starting introducing a women’s line for TwirlyGirl on their own terms.
Inspirational Quotes
“I was willing to give before I got.”
“If you wanna relate to somebody, it’s their weaknesses, it’s their vulnerabilities, that’s the stuff that we all have in common.”
“There’s always a creative solution to every problem.”
Coaching Advice
Want to improve how you write and communicate with others? Michael shared this special nugget of advice:
No cliches, ever. They’re inauthentic so find your own way of saying whatever it is you want to communicate!
Resources + Bonus Materials
Related Episodes
Be A Great Speaker By Telling A Great Story With Thom Singer (239)
Telling Your Launch Story With Felix Hartmann (095)
Connect With Michael
Thanks for listening! Enjoy this episode?
The post Grow Your Business By Telling Your Story With Michael Jamin (319) appeared first on Lif...
You’ve probably heard me say this before, but one of the first things you need to do as a solopreneur is to grow your business by telling your story, no matter how fuzzy it is!
When you tell your story, you give people the opportunity to help you, so you can gain clarity about the business you want to build.
Michael Jamin wants to empower you to grow your business by telling your story to anyone who will listen!
He’s the owner of Cardboard Rocketships, a consultancy that helps business tell their story like a professional screenwriter because that’s what Michael did for 20+ years! He wrote and produced for shows like Just Shoot Me, King of the Hill, Beavis & Butthead, Rules of Engagement and Brickleberry.
He’s also the director of marketing and communications of TwirlyGirl, a fashion company founded by his wife Cynthia, after she started making dresses for their daughters she wanted them to love.
Lot of great lessons in our conversation including:
- How Michael managed to get into such a competitive industry like screenwriting.
- Why he says that there’s no such thing as a 9 – 5 job anymore.
- What got him started thinking about helping businesses, even when he felt like he knew nothing about it.
- When he and his wife knew it was time to pivot and start seriously scaling TwirlyGirl.
- How he defines a story and why it’s so important to articulate that.
Life Skills That Matter In This Episode
- Tell your story
- Reframe your mindset
- Embrace discomfort
How Michael Works and Thinks
- Wake up time: Around 6:00 am
- Ideal work environment: Alone working at his computer.
- Regains focus by: Telling his own story and learning more about himself.
- 90-day goal: Finding a way to starting introducing a women’s line for TwirlyGirl on their own terms.
Inspirational Quotes
“I was willing to give before I got.”
“If you wanna relate to somebody, it’s their weaknesses, it’s their vulnerabilities, that’s the stuff that we all have in common.”
“There’s always a creative solution to every problem.”
Coaching Advice
Want to improve how you write and communicate with others? Michael shared this special nugget of advice:
No cliches, ever. They’re inauthentic so find your own way of saying whatever it is you want to communicate!
Resources + Bonus Materials
Related Episodes
Be A Great Speaker By Telling A Great Story With Thom Singer (239)
Telling Your Launch Story With Felix Hartmann (095)
Connect With Michael
Thanks for listening! Enjoy this episode?
The post Grow Your Business By Telling Your Story With Michael Jamin (319) appeared first on Lif...
Previous Episode

The Great Reflection (318)
I was supposed to celebrate my first Nyepi in Bali on March 25, 2020. It’s part of the 6-day celebration of the Hindi New Year. What a fitting time for this, the Great Reflection.
Nyepi means “to keep silent .
Life on the entire island of Bali will come to a standstill. All businesses will be closed, no one is allowed on the roads, there are no lights for 24 hours, many people fast from dawn to dusk, the airport is closed and even the Internet is shut off!
The purpose of this occasion is to trick bad spirits into believing no one is left on the island, so they go away.
People use this gift of tranquility to reflect on their previous year and to gain clarity on setting intentions for the year ahead.
I was so excited to experience a day of living slowly, quietly and peacefully!
Instead, I returned to the U.S. two weeks early because of COVID-19 to experience an untended version of Nyepi here. Funny how life works, eh?
We’ve been asked to stop our lives to save the lives of others.
Once we’ve absorbed our new reality, we’re all going to have a lot of time to think and reflect in a way we haven’t done in a very, very long time.
It’s the beginning of The Great Reflection.
I believe, one day we’ll recall this unusual moment when an invisible threat sent us into isolation not just to protect our lives, but to think deeply about how we’ve been living our lives.
My simply wish? I hope we continue to live from this time forward as if “we’re still in this together” without the threat of a deadly virus hanging over our heads.
The Great Reflection
I have interviewed over 500 entrepreneurs between this podcast and my previous podcast UnStuckable.
What I have learned about what it takes for most people to make a radical change in how they work, like starting their own business, is most often a crisis.
For some it’s an economic crisis like it was for me. I was laid off on Election 2000. The lack of jobs in the media industry forced me to explore working for myself. Something I had previously never considered.
For others it’s a health crisis like an accident or an illness, like it was for many of the people I have interviewed like Cherie Aimée, Brett Heising, Nicolas Cole and Amber Dugger to name a few.
A crisis is sudden and dramatic. It stops you in your tracks. It shakes you to your core. The path forward no longer exists.
From my own personal observations, people will remain “stuck” for at least two to three months or longer to absorb the crisis they have experienced.
What causes people to deviate from their previous path is not experiencing a crisis alone, it’s the time and space the crisis provides them to evaluate and challenge their thoughts, beliefs and values.
I had 3 months between losing my job and landing my first freelance gig to self-reflect. I had more time to think about my life than ever before because the distraction of my normal routine was eliminated.
I could hear my inner voice and had the clarity to get honest with myself about how I really want to live my life. I was released from the thoughtless flow of how I was living it.
Currently, we’re all experiencing a collective existential crisis. We’ve all been hit with a double whammy of both a health crisis and an economic one.
On top of that, we’ve all been asked to sit in our homes for the next few weeks or months.
Do you really believe we’re going back to the way things were?
Surely there must be at least one thing you want to change!
Millions of us have nothing but time on our hands to be alone with our thoughts.
The prospect of losing our lives or knowing someone who might be a victim of COVIS-19 will make us reflect on how we’ve been living our lives whether we want to or not.
I’m hopeful that long overdue and positive changes will emerge from The Great Reflection.
There’s No Going Back
Social distancing is forcing us to engage in a variety of social experiments...
Next Episode

Give Your Business Idea A Chance With Sarah Nolet (320)
How do you know when to give up on your business idea? Sarah Nolet wants to inspire you to give your business idea a chance by relentlessly experimenting with it.
She’s the founder and CEO of AgThentic, a consulting firm that works with agtech startups based in Australia. She’s also the co-founder of Tenacious Ventures, an investment fund that helps finance innovators in food and agriculture.
We interviewed Sarah way back in episode 005 when she was just getting started, so it’s nice to hear about all the ups and downs she has endured to find the business model that worked best for her mission and her skills.
Lot of great lessons in our conversation including:
- Know when to stick with your idea or to give up on it.
- Why physical activity is such an important of her workday.
- Why she decided to team up with a business partner and the “founder dating” process she used.
- How she went about building her network in a new country.
Life Skills That Matter In This Episode
- Self-direct your learning
- Plan your actions
- Embrace discomfort
- Manage your energy
How Sarah Works and Thinks
- Wake up time: Around 5:30 am
- Core work activities + habits: 1) Content creation. 2) Managing the team. 3) Business development and fundraising. 4) Project work.
- Gets unstuck by: Taking a break to go for a walk, sleep, or get a blank page and pen and writing down ten ideas.
- Definition of success: Making a difference in agriculture and bringing more sustainability and resilience to farmers and the agricultural system through technology.
- 90-day goal: Making the AgThentic podcast more about the whole team.
Inspirational Quotes
“Doing big things requires breaking them into tiny pieces and doing all of them right in a row.”
“I just had a bunch of hypotheses that I was trying to test over time, both around what kind of work I could do, but also what the market needed and how I could build scale into the business.”
“It was also just showing up. That’s half the battle.”
Coaching Advice
Want to make more effective use of an extra 5 minutes? Sarah shared this advice:
1) Create a prioritized list of backlogged tasks that get broken down in smaller pieces as they come to the top of the list.
2) Think about your days in terms of 1 – 3 – 5: getting one big thing done, 3 medium things, and 5 small things.
Resources + Bonus Materials
LSTM Weekly Reflection Reminder
Related Episodes
Startup Agribusiness With Sarah Nolet (005)
Go All In On Your Opportunity With Abraham Kamarck (207)
Build Resilience To Build Your Business With Swarnav Pujari (282)
Connect With Sarah
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