Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know

03/22/21 • 26 min

In this episode, hosts Bobby and Cole walk through the five things you should be mindful of when migrating from Marketo to Salesforce Marketing Cloud. This includes:

+ Don’t just “lift and shift” from one platform to another

+ Make sure your business goals and objectives are front and center

+ Marketo’s data model is very different from Salesforce Marketing Cloud

+ Be mindful of the translations between Marketo and Salesforce Marketing Cloud

+ Create a process for syncing unsubscribes when transitioning between platforms

In this episode, hosts Bobby and Cole walk through the five things you should be mindful of when migrating from Marketo to Salesforce Marketing Cloud. This includes:

+ Don’t just “lift and shift” from one platform to another

+ Make sure your business goals and objectives are front and center

+ Marketo’s data model is very different from Salesforce Marketing Cloud

+ Be mindful of the translations between Marketo and Salesforce Marketing Cloud

+ Create a process for syncing unsubscribes when transitioning between platforms

Previous Episode

Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

Next Episode

Innovation Series: How Lev Innovates in Marketing Cloud

This is the first episode of the Innovation Series -- where we will highlight experts from Lev, Salesforce, and our customers to learn how they are innovating in Salesforce Marketing Cloud.

In this episode, hosts Bobby Tichy and Cole Fisher talk with Brian Esham who is the Director of Emerging Services at Lev. Brian leads a team that is focused on the new technology coming out of Salesforce, and how to help Lev's customers use it to their fullest potential.

Brian has been an integral part of leading Lev in creating innovative solutions like Abandoned Cart, integrating Datorama with Marketing Cloud, and connecting Interaction Studio data across the entire Salesforce ecosystem. Bobby, Cole, and Brian discuss why these solutions were created and how we did it.