Building the Amazon of Agriculture: From Family Farm to E-commerce Giant with Anthony Jones

09/19/24 • 47 min

What would you do if the business your family spent generations building was on the verge of collapse? In this powerful episode, Anthony Jones shares his journey from inheriting a struggling agricultural company to building Agzaga.com, one of the fastest-growing e-commerce platforms in the nation.

Join host Allan Dib as he uncovers the marketing strategies that helped Anthony 10x his business, turn personal setbacks into strengths, and scale the "Amazon of Agriculture." Learn how partnering with Lean Marketing accelerated Agzaga’s growth and led to success in email segmentation, social media overhauls, and remote team leadership.

Anthony also reveals the mindset shifts that allowed him to overcome family struggles and implement game-changing strategies, including his Traction and Hero Strategy.

If you've ever outsourced your marketing or felt lost trying to measure success, this episode is for entrepreneurs and business owners ready to take control and drive measurable growth in their businesses.

00:00 Building the Amazon of Agriculture: From Family Farm to E-commerce Giant
01:56 Anthony's Journey in Agriculture
03:16 Building the Amazon of Agriculture
03:38 Challenges and Successes in Agriculture E-Commerce
04:19 The Importance of Marketing
05:39 Overcoming Industry Hurdles
09:34 E-commerce Strategies for Agriculture
15:45 Learning from Mistakes
24:01 Email Segmentation Success
25:25 Social Media Strategy Overhaul
27:19 Remote Team Building
28:39 Challenges and Growth
31:34 Personal Struggles and Mindset Shifts
36:45 Family Business Turmoil
42:23 Implementing Traction and Hero Strategy
44:33 Advice for Entrepreneurs
46:36 Closing Remarks and Contact Information

Check out today's guest, Anthony Jones

Website: Agzaga.com
Website with family history: Jonestwine.com
LinkedIn: https://www.linkedin.com/in/anthony-jones-3105341b9/
YouTube: https://www.youtube.com/channel/UCbakHBOpI1LJAMsqTvmE13w

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Anthony also reveals the mindset shifts that allowed him to overcome family struggles and implement game-changing strategies, including his Traction and Hero Strategy.

Check out today's guest, Anthony Jones

Website: Agzaga.com
Website with family history: Jonestwine.com
LinkedIn: https://www.linkedin.com/in/anthony-jones-3105341b9/
YouTube: https://www.youtube.com/channel/UCbakHBOpI1LJAMsqTvmE13w

Check out Lean Marketing

Previous Episode

How to Build a 100M Views YouTube Business: Niching Down with Pat Flynn

The riches are in the niches. Pat Flynn, San Diego-based entrepreneur, pioneer podcaster, and host of Smart Passive Income, joins Allan Dib to discuss the power of niching down and community building.

Pat shares his initial success with a niche website and eBook about the LEED exam, which launched his online business journey. He also highlights his ventures, including podcasting, affiliate marketing, and his successful Pokémon YouTube channel, DeepPocketMonster, which has 100M+ views.

Listen in as Allan and Pat explore the importance of storytelling, emotional connection, and dedication in building an online presence, along with strategies for maintaining community engagement, managing churn, and creating rituals to keep members active.

Learn how honing in on your niche and engaging a loyal following can create impressive business outcomes and help you achieve your entrepreneurial goals.

00:14 Introducing Pat Flynn: The OG of Podcasting
01:44 Pat Flynn's Journey: From Architect to Online Entrepreneur
03:26 Building Smart Passive Income and Niche Websites
05:39 The Rise of Deep Pocket Monster and Community Building
30:13 Podcasting and Community Building
31:44 The Importance of Repetition and Quantity
37:27 Finding Your Unique Voice in Podcasting
39:47 Mastering Storytelling
47:16 Building and Sustaining Online Communities

Check out today's guest, Pat Flynn

Website: https://www.smartpassiveincome.com
Instagram: https://www.instagram.com/patflynn/
Twitter: http://twitter.com/patflynn
YouTube: https://www.youtube.com/@deeppocketmonster/videos

Check out Lean Marketing

Next Episode

Personal Branding and Business Growth: Tips for Entrepreneurs with Alex Brogan

Do you want to know the secrets behind building a high-value personal brand? Today, Alex Brogan shares his journey from zero to 750k followers and gives you the blueprint for success on LinkedIn, Twitter, and beyond.

In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Australian entrepreneur Alex Brogan to break down actionable strategies for building a powerful personal brand and leveraging it for business growth. Together, they explore the nuances of growing your audience on platforms like LinkedIn and Twitter, and why focusing on one platform at a time can yield the best results.

They delve into the nuances of using LinkedIn and Twitter for growth, the essential role of newsletters, and why personal branding is key for entrepreneurs looking to stand out. Allan and Alex also discuss their experiences at high-level conferences, the importance of in-person networking, and how storytelling can become a powerful tool in content creation.

This episode is packed with practical strategies, examples, and actionable tips for growing a high-value audience, optimizing your online presence, and taking your personal brand to the next level.

If you're a business owner ready to elevate your marketing and personal brand, this episode is a must-listen.

00:00 Introduction to Lean Marketing Podcast
00:40 Meet Our Special Guest: Alex Brogan
01:17 The Importance of Personal Branding
04:42 Building a High-Value Audience
14:01 Strategies for Social Media Platforms
31:10 Insights from Networking Events
38:25 Key Takeaways and Lessons Learned
44:30 Conclusion and How to Connect

Check out today’s guest

Website: fasterthannormal.co
Twitter: https://twitter.com/_alexbrogan

Check out Lean Marketing