Lean Marketing

What would you do if the business your family spent generations building was on the verge of collapse? In this powerful episode, Anthony Jones shares his journey from inheriting a struggling agricultural company to building Agzaga.com, one of the fastest-growing e-commerce platforms in the nation.

Join host Allan Dib as he uncovers the marketing strategies that helped Anthony 10x his business, turn personal setbacks into strengths, and scale the "Amazon of Agriculture." Learn how partnering with Lean Marketing accelerated Agzaga’s growth and led to success in email segmentation, social media overhauls, and remote team leadership.

Anthony also reveals the mindset shifts that allowed him to overcome family struggles and implement game-changing strategies, including his Traction and Hero Strategy.

If you've ever outsourced your marketing or felt lost trying to measure success, this episode is for entrepreneurs and business owners ready to take control and drive measurable growth in their businesses.

00:00 Building the Amazon of Agriculture: From Family Farm to E-commerce Giant
01:56 Anthony's Journey in Agriculture
03:16 Building the Amazon of Agriculture
03:38 Challenges and Successes in Agriculture E-Commerce
04:19 The Importance of Marketing
05:39 Overcoming Industry Hurdles
09:34 E-commerce Strategies for Agriculture
15:45 Learning from Mistakes
24:01 Email Segmentation Success
25:25 Social Media Strategy Overhaul
27:19 Remote Team Building
28:39 Challenges and Growth
31:34 Personal Struggles and Mindset Shifts
36:45 Family Business Turmoil
42:23 Implementing Traction and Hero Strategy
44:33 Advice for Entrepreneurs
46:36 Closing Remarks and Contact Information

Check out today's guest, Anthony Jones

Website: Agzaga.com
Website with family history: Jonestwine.com
LinkedIn: https://www.linkedin.com/in/anthony-jones-3105341b9/
YouTube: https://www.youtube.com/channel/UCbakHBOpI1LJAMsqTvmE13w

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What if total transparency was the key to doubling your sales? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Marcus Sheridan, a world-renowned communication expert, bestselling author, and keynote speaker who transformed his struggling pool company during the 2008 financial crisis by answering the tough questions no one else would. Marcus shares how businesses can leverage transparency to build trust, increase conversions, and drive revenue.

Marcus introduces his signature “They Ask, You Answer” approach, revealing the "Big Five" key topics every customer cares about: cost, problems, comparisons, reviews, and best. By addressing these topics openly, you can strengthen your marketing strategy and position yourself as a trusted authority.

One of the biggest takeaways? The more you allow potential customers to help themselves through self-service tools like pricing calculators, the more trust and authority you'll build. It’s about giving them the transparency they crave while setting yourself apart from competitors.
With AI reshaping SEO and search algorithms, Marcus explains how to adapt your content strategy for 2025 and beyond. Tune in to learn how to make transparency your most effective marketing tool!

00:23 Marcus Sheridan's Success Story
03:19 The Big Five: Key Topics Buyers Research
06:11 The Power of Transparency and Self-Service Tools
29:50 The Psychology of Pricing Transparency
31:05 Overcoming Common Objections to Discussing Price
34:34 The Importance of Building Trust Through Content
39:18 Adapting to the Evolving Landscape of Search and SEO

Check out Marcus Sheridan:
Website: www.priceguide.ai
LinkedIn: https://www.linkedin.com/in/marcussheridan/

Check out Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Have you ever considered writing a book to grow your business, but felt overwhelmed by the process? What if publishing a book could be simpler and more impactful than you think? Chandler Bolt, founder of Self-Publishing School, joins Allan Dib to discuss how authors can leverage books to generate leads, drive sales, and establish themselves as thought leaders.

This isn't just about writing; it's about creating a powerful business tool that works for you long after you've finished writing. Discover why books are a uniquely durable form of content, how to craft a compelling hook, and the surprising ways a book can build credibility and fuel your business growth. The strategies shared in this episode could transform the way you view the power of publishing.

Key Takeaways:
-The Enduring Power of Books
-Monetizing Your Nonfiction Book Beyond Royalties
-The Elements of a Bestselling Book
-The "Giveability" and Shareability Factors
-AI's Role in the Future of Authorship

Want to amplify your message and reach more people? Listen to this episode to learn Chandler Bolt's insights on how writing a book can establish you as a thought leader and create lasting impact.

Connect with Chandler Bolt:

Website: https://publishedbook.com/

Resources: publishedbook.com/audio & selfpublishing.com/apply

Podcast: 7 Figure Principles Podcast https://7figureprinciples.com/

Podcast: Self Publishing School Podcast https://self-publishingschool.com/podcast/

Facebook: https://www.facebook.com/chandler.bolt1

Twitter: https://twitter.com/SelfPub

LinkedIn: https://www.linkedin.com/in/chandlerbolt/

Company LinkedIn: linkedin.com/company/self-publishing-school

Instagram: https://www.instagram.com/selfpublishingcom/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Tired of feeling like you're shouting into the void, no matter how brilliant your work? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with author, speaker, and entrepreneur Dorie Clark to discuss how to become recognized as an expert in your field.

Dorie shares her "Recognized Expert Formula," emphasizing the crucial trifecta of content creation, networking, and social proof. They delve into practical strategies for building credibility, even when starting from scratch, including Dorie's unconventional approach to gaining social proof through cold pitching. Allan and Dorie also explore the power of long-term thinking, the nuances of effective networking, and how to avoid common pitfalls in both. Packed with actionable advice and real-world examples, this episode is a must-listen for any entrepreneur or small business owner looking to elevate their authority and stand out from the crowd.

Key Takeaways:

Dorie Clark's Recognized Expert Formula: Content Creation + Network + Social Proof = Recognized Expertise. You need all three, not just your strengths! Learn how Dorie cold-pitched top universities to gain credibility and social proof. Discover the secret to networking without the cringe: the "No-Asks-For-A-Year Rule" and building authentic connections. Use content marketing strategically to nurture leads and make your sales process smoother, especially when starting out. Allan Dib shares the power of cross-pollination: look outside your industry for fresh ideas. Stop fixating on arbitrary long-term goals and instead, build consistent systems for success. Finally, learn how "Serendipity Hooks" can make your networking more engaging and memorable.

Shareable Quotes:
-"The key to becoming recognized for your expertise is content creation, your network, and social proof." - Dorie Clark
-"Networking is about making friends with interesting people." - Dorie Clark
-"Focus on building consistent systems rather than fixating on arbitrary long-term goals." - Allan Dib

Links Mentioned in this Episode:
-Free Long Game Self-Assessment: https://dorieclark.com//thelonggame
-Dorie’s Books: https://dorieclark.com/books

Connect with Dorie Clark:
Website: https://dorieclark.com/
LinkedIn: https://www.linkedin.com/in/doriec/
YouTube: https://www.youtube.com/DorieClark

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.

Legendary business author Michael Gerber, creator of the E-Myth concept, joins Allan Dib on the Lean Marketing Podcast for a profound conversation about the true source of entrepreneurial success.

Going beyond the mechanics of business systems, Gerber reveals that lasting impact comes from a deep-seated passion—a “madness” to create something unique and meaningful. He argues that this intrinsic drive, often described as a “desperation,” is more crucial than technical expertise or even market conditions.

Gerber challenges listeners to examine their own motivations and strive for a level of ambition that transcends mere financial gain. He also introduces the concept of the “Dreaming Room” and recommends a pivotal book, “Banker to the Poor,” as a catalyst for transformative growth. This episode is a call to self-reflection and a powerful reminder that entrepreneurship is not just a job, but a calling.

Resources Mentioned:
Book: Banker to the Poor by Muhammad Yunus
Book: The E-Myth Revisited

Connect with Michael Gerber:
Website: https://www.michaelegerbercompanies.com/
LinkedIn: https://www.linkedin.com/in/michaelegerber/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn