Holiday Marketing Q&A
10/21/21 • 18 min
Your questions answered around best-in-class email/SMS marketing, influencer marketing, landing pages, and overall holiday strategy.
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Links Mentioned
Sponsored by Klaviyo & Okendo
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.
Your questions answered around best-in-class email/SMS marketing, influencer marketing, landing pages, and overall holiday strategy.
Join Our Private Email List
Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.
Links Mentioned
Sponsored by Klaviyo & Okendo
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.
Previous Episode
Birddogs: Behind The Scenes Marketing & Product Strategy with Cael Schwartz
Our guest today tells the story of how he went from building office chairs and ironing shirts on his first day at work to having his hands on fashion design, sourcing, creative development—and much more—at one of the coolest men’s D2C fashion brands.
Cael Schwartz joins the Wavebreak Podcast to share the blueprint for building a successful brand completely in-house.
In this episode you’ll learn:
- Why it’s so easy for Birddogs to decide what product to launch next, and exactly what that decision process looks like.
- How Cael manages to invite up to 100 real customers into his office over a weekend, the questions he asks them, and how that influences Birddog’s next moves.
- What it looks like behind-the-scenes at a brand completely dedicated to pumping out in-house creative.
Cael Schwartz is Head of Product at Birddogs, a company dedicated to creating the most comfortable shorts on planet earth.
Join Our Private Email List
Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.
Links Mentioned
Sponsored by Klaviyo
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Next Episode
Marketing Channels You Forgot About Are Crushing in 2021 with Teri Levy
Our guest today reveals the success she’s found diversifying her brand’s marketing strategy by testing unconventional channels most brands haven’t touched in years.
Teri Levy joins the Wavebreak Podcast to educate us on everything she knows about growing and building powerful marketing diversification strategies in response to the depreciation of third-party pixels.
In this episode you’ll learn:
- The list growing strategies Teri uses to navigate a heavily regulated CBD industry—and what she really thinks about leveraging giveaways.
- Why Teri considers Facebook ‘the elephant in the room’ and why she’s excited to shift Prima’s budget away from Facebook ad spend.
- The exact marketing channels her testing has revealed to be undervalued in 2021. Did she really say programmatic advertising?!
Teri Levy is Head of Ecommerce and Digital Marketing at Prima, a best-in-class, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals.
Join Our Private Email List
Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.
Links Mentioned
Sponsored by Klaviyo
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.
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