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LEADING BRANDS® — Wavebreak Podcast

LEADING BRANDS® — Wavebreak Podcast

Dylan Kelley

Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
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Top 10 LEADING BRANDS® — Wavebreak Podcast Episodes

Goodpods has curated a list of the 10 best LEADING BRANDS® — Wavebreak Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to LEADING BRANDS® — Wavebreak Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite LEADING BRANDS® — Wavebreak Podcast episode by adding your comments to the episode page.

LEADING BRANDS® — Wavebreak Podcast - Building & Exiting Chubbies with Preston Rutherford

Building & Exiting Chubbies with Preston Rutherford

LEADING BRANDS® — Wavebreak Podcast

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02/12/24 • 61 min

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.

We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024.

Preston Rutherford is a co-founder of Chubbies and Loop Returns.

  • Chubbies.com

Links Mentioned

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LEADING BRANDS® — Wavebreak Podcast - Hyperice CEO on Rapid Growth: From $500K to $200M+ Annual Revenues
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09/18/23 • 54 min

Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more.

In the episode, the following topics are discussed:

  • Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in annual revenue in just 4 years
  • Team Collaboration: Exploring how Hyperice's success is attributed to the cohesive synergy across all departments, fostering fast growth.
  • Hiring For Growth: Actionable strategies and advice on how to make hires that scale with the brand.
  • Daily Metrics: Discover the KPIs meticulously monitored by Jim, driving continuous brand improvement and success.
  • Future Expansion: Hyperice's playbook for entering new markets and continuing to deliver innovative products.

Jim Huether is the CEO of Hyperice.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

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LEADING BRANDS® — Wavebreak Podcast - From Launch To Major Retail In Less Than 2 Years

From Launch To Major Retail In Less Than 2 Years

LEADING BRANDS® — Wavebreak Podcast

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02/13/23 • 32 min

Hailey Swartz joins the Wavebreak Podcast to talk about Actual Veggies and how the brand landed in leading retailers in less than 2 years from launch.

In this episode you’ll learn:

  • The QVC Launch Strategy that catapulted the brand in front of 1 million people overnight
  • Marketing channels working in 2023 for the brand and how they market themselves as a retail brand
  • Their growth strategy beyond grocery and becoming Butcher Box's first veggie burger ever

Hailey Swartz is the co-founder & co-CEO of Actual Veggies.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

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LEADING BRANDS® — Wavebreak Podcast - Holiday Marketing Q&A

Holiday Marketing Q&A

LEADING BRANDS® — Wavebreak Podcast

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10/21/21 • 18 min

Your questions answered around best-in-class email/SMS marketing, influencer marketing, landing pages, and overall holiday strategy.

Join Our Private Email List

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

Links Mentioned

Sponsored by Klaviyo & Okendo

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

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LEADING BRANDS® — Wavebreak Podcast - [112] Multi-Million Dollar Hair Care Brand With A Small Team
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02/17/20 • 29 min

Today on the show I'm joined by Elizabeth Davis, founder/CEO of Shedavi, an all-natural hair care brand.

In this episode she reveals:

Her most effective ad strategy leveraging content

The marketing strategy she's doubling down on for 2020 (it's not what you think)

The hiring framework she's used to keep her business profitable while growing

And much more. Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Shedavi

Shedavi's Instagram

Elizabeth's Instagram

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

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LEADING BRANDS® — Wavebreak Podcast - [86] Bootstrapping a Sustainable Ecommerce Business to Over $5mm/Year
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09/02/19 • 38 min

Direct-to-consumer footwear brand Oliver Cabell has grown to over $445,000 per month in sales in less than 3 years.

They're bootstrapped with a very small team, yet they consistently sell out of their products.

What's their secret?

Find out by listening to my chat with Scott Gabrielson, founder of Oliver Cabell.


The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.


Links:

Wavebreak

Oliver Cabell

Instagram - Oliver Cabell


Listen on iTunesLearn more about Wavebreak


This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

bookmark
plus icon
share episode
LEADING BRANDS® — Wavebreak Podcast - [85] How To Double Your Ecommerce Business With Content Marketing
play

08/26/19 • 37 min

With the right content marketing strategy, you can accelerate your ecommerce growth.

Today on the show I'm joined by Chris Chasteen, co-founder of Content Cucumber and CEO of Silicon Depot.

Using content marketing, Chris has nearly doubled the revenue of his ecommerce store.

Listen to learn his exact content marketing strategies—everything from keyword research to promotion.


The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.


Links:

Wavebreak

Content Cucumber - Use code WAVEBREAK30 for $30 off your first month

SIlicon Depot

SEMrush


Listen on iTunesLearn more about Wavebreak


This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

bookmark
plus icon
share episode
LEADING BRANDS® — Wavebreak Podcast - [82] 3 Reasons Why You Don't Want Your Business To Grow

[82] 3 Reasons Why You Don't Want Your Business To Grow

LEADING BRANDS® — Wavebreak Podcast

play

08/05/19 • 46 min

Today I'm joined by returning guest Steven Sashen, founder of Xero Shoes.

Last year Xero Shoes did $8.8mm in revenue, but today Steven's sharing 3 reasons why you DON'T want your business to grow.

Listen now.


The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.


Links:

Wavebreak

Xero Shoes

Xero Shoes SEC Info

Steven's previous appearance on the Wavebreak Podcast


Listen on iTunesLearn more about Wavebreak


This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

bookmark
plus icon
share episode
LEADING BRANDS® — Wavebreak Podcast - [80] Is your ecommerce business ACTUALLY profitable?

[80] Is your ecommerce business ACTUALLY profitable?

LEADING BRANDS® — Wavebreak Podcast

play

07/22/19 • 39 min

Your revenue might be growing, but what about your profit?

Do you know your numbers?

Here's the sad truth: as most ecommerce businesses grow their revenue, their profit margin goes down.

Nobody teaches you how to manage your financials as an ecommerce business.

It's overwhelming, stressful, and complicated.

But it doesn't have to be.

Today on the show I'm joined by Adam Lean of the CFO Project.

He's a former ecommerce entrepreneur turned profit expert.

And today he's sharing all of his ecommerce profitability secrets. Listen now.


The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.


Links:

Wavebreak

The CFO Project

Why your ecommerce business isn’t as profitable as it should be


Listen on iTunesLearn more about Wavebreak


This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

bookmark
plus icon
share episode
LEADING BRANDS® — Wavebreak Podcast - Starface with Kara Brothers, Starface President

Starface with Kara Brothers, Starface President

LEADING BRANDS® — Wavebreak Podcast

play

03/25/24 • 36 min

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.

Links Mentioned

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FAQ

How many episodes does LEADING BRANDS® — Wavebreak Podcast have?

LEADING BRANDS® — Wavebreak Podcast currently has 328 episodes available.

What topics does LEADING BRANDS® — Wavebreak Podcast cover?

The podcast is about Retail, Dtc, Marketing, Entrepreneurship, Ecommerce, Podcasts, Ecommerce Marketing, Shopify and Business.

What is the most popular episode on LEADING BRANDS® — Wavebreak Podcast?

The episode title 'Behind-the-Scenes of Liquid I.V.'s Marketing Playbook' is the most popular.

What is the average episode length on LEADING BRANDS® — Wavebreak Podcast?

The average episode length on LEADING BRANDS® — Wavebreak Podcast is 40 minutes.

How often are episodes of LEADING BRANDS® — Wavebreak Podcast released?

Episodes of LEADING BRANDS® — Wavebreak Podcast are typically released every 7 days.

When was the first episode of LEADING BRANDS® — Wavebreak Podcast?

The first episode of LEADING BRANDS® — Wavebreak Podcast was released on Jan 19, 2018.

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