Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.

We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024.

Preston Rutherford is a co-founder of Chubbies and Loop Returns.

• Chubbies.com

Links Mentioned

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
• Chubbies
• Preston's LinkedIn

Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more.

In the episode, the following topics are discussed:

• Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in annual revenue in just 4 years
• Team Collaboration: Exploring how Hyperice's success is attributed to the cohesive synergy across all departments, fostering fast growth.
• Hiring For Growth: Actionable strategies and advice on how to make hires that scale with the brand.
• Daily Metrics: Discover the KPIs meticulously monitored by Jim, driving continuous brand improvement and success.
• Future Expansion: Hyperice's playbook for entering new markets and continuing to deliver innovative products.

Jim Huether is the CEO of Hyperice.

Links Mentioned

• Hyperice
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

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Hailey Swartz joins the Wavebreak Podcast to talk about Actual Veggies and how the brand landed in leading retailers in less than 2 years from launch.

In this episode you’ll learn:

• The QVC Launch Strategy that catapulted the brand in front of 1 million people overnight
• Marketing channels working in 2023 for the brand and how they market themselves as a retail brand
• Their growth strategy beyond grocery and becoming Butcher Box's first veggie burger ever

Hailey Swartz is the co-founder & co-CEO of Actual Veggies.

Links Mentioned

• Actual Veggies
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Your questions answered around best-in-class email/SMS marketing, influencer marketing, landing pages, and overall holiday strategy.

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Links Mentioned

• Wavebreak
• Famous
• inBeat

Sponsored by Klaviyo & Okendo

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Today on the show I'm joined by Elizabeth Davis, founder/CEO of Shedavi, an all-natural hair care brand.

In this episode she reveals:

Her most effective ad strategy leveraging content

The marketing strategy she's doubling down on for 2020 (it's not what you think)

The hiring framework she's used to keep her business profitable while growing

And much more. Listen now!

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Links:

Wavebreak

Shedavi

Shedavi's Instagram

Elizabeth's Instagram

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

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