4. A Reminder to Keep Going, Even When it's Hard

06/20/23 • 13 min

In today’s episode, I want to encourage you to keep going even when it gets hard. We’ll talk about the power of community and connection (especially living rurally), persevering even when you can’t see your destination, and the growth and confidence you gain when you don’t quit.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:

Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at [email protected]
Join the Of The West Email List
List your jobs on Of The West

Connect with Jessie:

Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:

Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at [email protected]
Join the Of The West Email List
List your jobs on Of The West

Connect with Jessie:

Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

3. How To Grow a Team and Create a Strong Company Culture with Zach Lawless

On today’s episode, I am joined by Zach Lawless as he shares his inspiring and unique story of resurrecting his family company, Hyer Boots. We cover tips and strategies for how to hire and when, the importance and value of a strong company culture, and looking at trials as challenges not roadblocks.

Zach Lawless is the CEO of Hyer Boots. He is a driven entrepreneur on a mission to reignite the legacy of Hyer Boots, a legendary footwear brand known for inventing the cowboy boot in 1875. After rediscovering the history of Hyer Boots in 2018 while exploring his grandparents' basement, Zach embarked on a two-year quest to reclaim the trademark and relaunch the business.

With a background in finance and an entrepreneurial spirit, Zach's determination and resilience have been instrumental in his pursuit to revive this storied brand. Through this journey, he developed an unwavering passion for the Western industry and its way of life, despite coming from outside the industry.

Zach is dedicated to bringing Hyer Boots back to life and serving the individuals and communities who share a love for the Western way of life. His commitment to quality craftsmanship and authentic Western traditions drives his vision for the brand's future.

Resources & Links:

Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at [email protected]
Join the Of The West Email List
List your jobs on Of The West

Connect with Zach:

Follow on Instagram @hyerboots and @zwlaw
Check out their website

Connect with Jessie:

Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

5. Using Your Voice to Strengthen Agriculture + Western Industries with Tucker Brown

In today’s episode, I am joined by Tucker Brown as he gives us insight on using your voice to strengthen ag and western industries. Tucker shares his strategies for sharing online, how to develop content, combating negativity, the power of focusing on your ideal audience, social responsibility, and so much more.

Tucker Brown is a 6th Generation Rancher at the RA Brown Ranch in Throckmorton Texas. They develop and sell 800 registered Black Angus, Red Angus, and Simangus bulls yearly in two annual sales at the ranch. Tucker graduated from Lubbock Christian University and then continued on to TCU for the Ranch Management Program. He has now been back on the family ranch for 6 years. Outside of ranching, Tucker has taken a love for marketing through social media and has grown a large following. He uses his platforms to share about the life of the American cowboy, his faith in Jesus, and some comedy along the way. This past year he was named the NCBA Beef Advocate of the Year. Tucker, his wife Karley, and their two daughters Rayley (2.5) and Brooklyn (due in July) live their dream on the ranch raising good cattle, kids, and quarter horses.

Resources & Links: