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Leaders Of The West

Leaders Of The West

Jessie Jarvis

Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave ... These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go! Website: http://app.ofthewest.co Instagram: @ofthewest.co Instagram: @mrsjjarv Facebook: @jobsofthewest
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Top 10 Leaders Of The West Episodes

Goodpods has curated a list of the 10 best Leaders Of The West episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Leaders Of The West for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Leaders Of The West episode by adding your comments to the episode page.

Leaders Of The West - 84. Goal Setting with Jessie Jarvis
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12/31/24 • 31 min

It’s hard to believe that this is the last episode of 2024! It has been such a great year both personally and professionally. I have so much gratitude for all that has taken place and I want to say thank you to all of you for listening, sharing episodes, and sending me follow up questions. It all means so much to all of us who are involved in this podcast!

Today we are bringing back an episode from the past because it’s the perfect time to re-listen to it! In August 0f 2023, I went through the process of how I set goals successfully.

You’ll learn the two different types of goals and a way to keep your goals visual and top-of-mind. I’m talking all about the power of goal setting, how to attack your goals so that you can achieve your big dreams, and the value of setting goals that matter to you and align with your purpose.

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Leaders Of The West - BONUS: Stock Market Insights with Justin Bates
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01/02/25 • 24 min

We are kicking off 2025 with another bonus episode! Justin Bates of Strategic Financial is back with us to talk all about the stock market and investing. Investing in the stock market is a fear for many Americans but Justin is shedding light on some of the common misconceptions about the stock market and why starting small may be a good way to get started investing.

In this episode, we’re covering what you should know about getting started with investing in the stock market. Justin shares some insight into the behavior of people in the Western industry towards the stock market, historical stock market crashes and recoveries, and the importance of understanding your risk tolerance. Whether you’re already investing or looking to get started, Justin’s insight on the stock market and investing will empower you to make informed decisions in your financial journey.

Listen to the previous episodes in the Justin Bates Financial Podcast Series

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Leaders Of The West - 82. It Takes a Village with Brooke Yates
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12/17/24 • 37 min

I’m so excited to have Brooke Yates joining us today! She is one of the most wonderful human beings I have ever been lucky enough to know. Brooke has such a unique and inspirational story. She not only owns a brand called Ranch Raised, she’s also a doctor practicing in rural Montana.

Brooke shares a little about being a 5th generation Montanan and how she was practicing as a physician’s assistant for 20 years. You hear how she made the decision to go back to school to receive her Doctor in Medical Science degree while having three kids and still working full time.

She also talks about getting into the apparel business in 2018 and opening a retail store. Today she focuses on her wholesale business for Ranch Raised. She shares her wisdom on how she keeps her expectations steady of what load she can carry as well as the challenges in designing and creating an apparel line. We cover where she gets her drive, determination and ability to not know a stranger.

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On today’s episode, I am joined by Zach Lawless as he shares his inspiring and unique story of resurrecting his family company, Hyer Boots. We cover tips and strategies for how to hire and when, the importance and value of a strong company culture, and looking at trials as challenges not roadblocks.

Zach Lawless is the CEO of Hyer Boots. He is a driven entrepreneur on a mission to reignite the legacy of Hyer Boots, a legendary footwear brand known for inventing the cowboy boot in 1875. After rediscovering the history of Hyer Boots in 2018 while exploring his grandparents' basement, Zach embarked on a two-year quest to reclaim the trademark and relaunch the business.

With a background in finance and an entrepreneurial spirit, Zach's determination and resilience have been instrumental in his pursuit to revive this storied brand. Through this journey, he developed an unwavering passion for the Western industry and its way of life, despite coming from outside the industry.

Zach is dedicated to bringing Hyer Boots back to life and serving the individuals and communities who share a love for the Western way of life. His commitment to quality craftsmanship and authentic Western traditions drives his vision for the brand's future.

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Leaders Of The West - 4. A Reminder to Keep Going, Even When it's Hard
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06/20/23 • 13 min

In today’s episode, I want to encourage you to keep going even when it gets hard. We’ll talk about the power of community and connection (especially living rurally), persevering even when you can’t see your destination, and the growth and confidence you gain when you don’t quit.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

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Welcome to the first episode of Leaders Of The West! I am beyond elated to welcome you to this podcast and have it be a continued pillar of what we do here. We have a lot of exciting things in store for this podcast, but on this first episode, I’ll be taking it all the way back to the inception of Of The West. Sharing who we are, why we’re here, and the mission of Leaders Of The West.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

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On today’s episode, I am joined by Katie Beal Brown, the founder and CEO of Lone River Beverage Company. We’re talking all about the importance of taking risks, how changing your perspective mitigates your fear of risk, and how the personal growth process is far more important than achieving your goal.

Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.

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On today’s episode, we have special guest, Dave Dellin. Dave is the CEO of APHA and he’s sharing his diverse background and journey in the equine industry. We also talk about their event, The Cowgirl Gathering; where the idea came from, who it’s for, and what the event will entail this year. Dave shares how valuable being a continuous learner is, the power of self-reflection, and his take on the future of the horse industry and AI.

David Dellin is CEO of the American Paint Horse Association, a multi-million dollar international organization and the world’s second largest equine breed registry. He leads APHA’s family of brands: the non-profit American Paint Horse Association, its wholly owned for-profit subsidiary Marked For Greatness Properties LLC, and the charitable American Paint Horse Foundation.

An Oklahoma State University graduate, Dellin first joined APHA as director of judges in 2012 and was instrumental in the development of innovative showing- and judge-education resources, including APHA’s interactive learning platform horseIQ.com. Dellin’s expertise and experience has yielded partnerships between APHA and other equine organizations to streamline, modernize, and create their own stakeholder resources through APHA’s proprietary platform. Dellin assumed the position of CEO in 2023. Previously, Dellin was a professional horse trainer and judge; he also served as past president of the National Snaffle Bit Association.

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Leaders Of The West - 48. Harnessing Your Creative Power with Quincy Eldridge
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04/23/24 • 31 min

On today’s episode we have special guest Quincy Eldridge on the show! We’re diving into Quincy's upbringing on a California cattle ranch, her family's influence on her creativity, and her journey into fashion design. Quincy also shares her brand’s evolution, how she overcomes industry challenges, and strategies for overcoming creative ruts.

Quincy Freeman Eldridge grew up on a cattle ranch in the Central Valley of California. Rodeo has always been a part of Quincy’s life from her lineage of well-known cowboys and cowgirls to Quincy herself, who competed in rodeo and was a member of the Cal Poly Rodeo team during college in San Luis Obispo, California. It was only shortly after she graduated from Cal Poly that Quincy began the journey of combining her passion for rodeo, the western lifestyle, and her entrepreneurial pursuits, into a wholesale and retail business, Rodeo Quincy. Quincy has put her heart and soul into the business; growing and expanding every step of the way. Today, you can find Rodeo Quincy designs in over 300 stores across the US. Being a true rodeo cowgirl with a unique sense of fashion that inspires her creative designs. In 2018, Quincy married the love her life, a blue-eyed, Nevada cowboy, and professional rodeo steer wrestler, Dakota Eldridge. The couple resides in California and enjoy a fast-paced rodeo lifestyle.

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Leaders Of The West - 55. Leaning Into What You Know with Ashlie Sutton
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06/11/24 • 35 min

On today’s episode, Ashlie Sutton is joining me. Ashlie grew up on an Idaho potato and wheat farm. She’s a wife, mom of four, and the creator of a company called The Haircut Box. Ashlie grew up with a dream of being a cosmetologist and after receiving her Bachelor’s Degree, she got her beauty license and worked behind the chair doing hair for 14 years. Her company was dreamt up from looking at her different passions of teaching others to do hair, budgeting, and making memories with her kids. The Haircut Box was born and while it’s a physical product that she sells, it’s so much more than that. It’s focusing on saving money, learning a new skill, and making memories. The Haircut Box provides the tools to teach you how to give great haircuts to your family to save time and money.

Ashlie also created the Thank-a-Farmer campaign which raised money for different farms nominated to show appreciation for the hard work that goes into providing for so many others. She shares her history of growing up on a farm and the work ethic she gained from that upbringing.

Today’s episode covers how you can truly make money doing anything and the first step is sitting down and looking at what you’re passionate about. Ashlie’s story and experience is proof that putting effort into what you love can create more opportunities. Her advice of just going for it and not making mountains out of mole hills are words to live by!

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FAQ

How many episodes does Leaders Of The West have?

Leaders Of The West currently has 93 episodes available.

What topics does Leaders Of The West cover?

The podcast is about Entrepreneurship, Podcasts, Business and Careers.

What is the most popular episode on Leaders Of The West?

The episode title '48. Harnessing Your Creative Power with Quincy Eldridge' is the most popular.

What is the average episode length on Leaders Of The West?

The average episode length on Leaders Of The West is 35 minutes.

How often are episodes of Leaders Of The West released?

Episodes of Leaders Of The West are typically released every 7 days.

When was the first episode of Leaders Of The West?

The first episode of Leaders Of The West was released on Jun 9, 2023.

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