3. How To Grow a Team and Create a Strong Company Culture with Zach Lawless

06/20/23 • 33 min

On today’s episode, I am joined by Zach Lawless as he shares his inspiring and unique story of resurrecting his family company, Hyer Boots. We cover tips and strategies for how to hire and when, the importance and value of a strong company culture, and looking at trials as challenges not roadblocks.

Zach Lawless is the CEO of Hyer Boots. He is a driven entrepreneur on a mission to reignite the legacy of Hyer Boots, a legendary footwear brand known for inventing the cowboy boot in 1875. After rediscovering the history of Hyer Boots in 2018 while exploring his grandparents' basement, Zach embarked on a two-year quest to reclaim the trademark and relaunch the business.

With a background in finance and an entrepreneurial spirit, Zach's determination and resilience have been instrumental in his pursuit to revive this storied brand. Through this journey, he developed an unwavering passion for the Western industry and its way of life, despite coming from outside the industry.

Zach is dedicated to bringing Hyer Boots back to life and serving the individuals and communities who share a love for the Western way of life. His commitment to quality craftsmanship and authentic Western traditions drives his vision for the brand's future.

Resources & Links:

Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at [email protected]
Join the Of The West Email List
List your jobs on Of The West

Connect with Zach:

Follow on Instagram @hyerboots and @zwlaw
Check out their website

Connect with Jessie:

Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Resources & Links:

Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at [email protected]
Join the Of The West Email List
List your jobs on Of The West

Connect with Zach:

Follow on Instagram @hyerboots and @zwlaw
Check out their website

Connect with Jessie:

Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

2. How to Build a Career in Western Sports with Kadee Coffman Blair

On today’s episode, I am joined by industry leader, Kadee Coffman Blair as we dig into some of the strategies she has used to build her career in commentary and broadcasting in western sports. We cover topics such as the power of relationships and networking, how to identify a mentor, being a forever-learner, and not being afraid to put in some hard work.

Kadee Coffman Blair is recognized as 40 Under 40 by the Fort Worth Business Press and 20 Under 40 by the Association for Learning Environments. She is the director of business development at CORE Construction. Known as the 2nd largest K12 school builder and 2nd largest public safety builder in the country, Kadee acts as the link between CORE Construction and future clients, helping keep CORE top of mind in her community and beyond.

In addition, Kadee is a national TV host and sideline reporter who can be seen on networks such as: CBS Sports Network, NBC Sports Network, RFD-TV, The Cowboy Channel, and more. Kadee has also been hired to moderate star-studded events including a sit-down interview with Academy Award winner Diane Keaton, New York Times Best Selling Author Moll Anderson, and Emmy Award-winning TV personality Carson Kressley.

Kadee is a Dean’s Scholar from San Jose State University with a Bachelor of Science degree in Broadcast Journalism with an emphasis in political science. Along with her strong TV presence, Kadee is also proficient in Adobe Premiere Pro and Final Cut, allowing her to produce and edit her own stories. Her works have aired from local news outlets to CNN.

Resources & Links:

Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at [email protected]
Join the Of The West Email List
List your jobs on Of The West

Connect with Kadee:

Follow on Instagram @kadeecoffman

Connect with Jessie:

Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

4. A Reminder to Keep Going, Even When it's Hard

In today’s episode, I want to encourage you to keep going even when it gets hard. We’ll talk about the power of community and connection (especially living rurally), persevering even when you can’t see your destination, and the growth and confidence you gain when you don’t quit.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links: