Building an Audience Pt 3: Creating Relationships and Fans

07/13/21 • 22 min

011. This is the 3rd and final part in our series on how to build an audience. In part one, we talked about driving traffic (visitors) to your website through various platforms. In part two, we went a step further to talk about how to get the right visitors to subscribe to your email list -- the people who are actually the most interested in what you have to say.

In this episode, we talk about how to have engaged subscribers who are opening your emails and taking action on the content you’re offering.

This is what turns your subscribers into fans who follow you for years and years to come. People who grow with you and support you.

The gurus aren’t lying when they say that you can make money while you sleep.

Having email sales funnels in place has given us the flexibility to do other things to grow our business, like creating courses, growing our YouTube channel, and starting this podcast -- all on a schedule that is entirely on our terms..

And I can honestly tell you that the email funnels we have right now, they’ve been in place for a while and we’ve had to make very few changes over the years.

But it’s not just about sales, y’all. That’s the end goal, but the stories and relationships that get you there are what this is really about.

What we’re talking about in this episode:

What kind of content to send your email subscribers
An inside look at email funnels
Emails for automating your business
Tips for building relationships with your audience

For additional resources and show notes, visit the episode podcast page on our website.
Resources and Mentions:

We use and recommend ConvertKit's email software
Episode 9: Building an Audience Pt 1: Getting Visitors to Your Blog
Episode 10: Building an Audience Pt 2: Building an Email List
Tutorial: How to Start a Successful Blog
Start your first blog with our Free 5-Day Blogging Bootcamp

For more information and resources, check out the podcast page on our website.

In this episode, we talk about how to have engaged subscribers who are opening your emails and taking action on the content you’re offering.

This is what turns your subscribers into fans who follow you for years and years to come. People who grow with you and support you.

The gurus aren’t lying when they say that you can make money while you sleep.

And I can honestly tell you that the email funnels we have right now, they’ve been in place for a while and we’ve had to make very few changes over the years.

But it’s not just about sales, y’all. That’s the end goal, but the stories and relationships that get you there are what this is really about.

What we’re talking about in this episode:

What kind of content to send your email subscribers
An inside look at email funnels
Emails for automating your business
Tips for building relationships with your audience

For additional resources and show notes, visit the episode podcast page on our website.
Resources and Mentions:

We use and recommend ConvertKit's email software
Episode 9: Building an Audience Pt 1: Getting Visitors to Your Blog
Episode 10: Building an Audience Pt 2: Building an Email List
Tutorial: How to Start a Successful Blog
Start your first blog with our Free 5-Day Blogging Bootcamp

For more information and resources, check out the podcast page on our website.

Previous Episode

Building an Audience Pt 2: Building an Email List

010. You’re creating content and finally getting people to your website. But now what do you do with that traffic? What you do next is going to make the difference between getting stuck in the hamster wheel of the traffic-driving phase or creating content for an audience who already likes you.

Y’all, it’s hard enough getting people to your content the first time around! If you can have a way to reach those visitors again, it’s going to be SO much easier to get your content seen and heard in the future.

The people that come back for more are the people that really matter. They’re the people that are ultimately buying your products.

Email is without a doubt the single most important tool we use to drive sales and make money online. Period.

So many people think that making money with a blog or website is just about creating great content and creating great products. And it is. Those things are important. You can’t just have your products listed up on your website and expect people to absorb your content and buy. Some will, but most won’t.

It’s what connects the two that makes the difference between a few scattered sales here and there and a steady and consistent stream of income.

Bottom line, if you have any kind of online biz, you need an email list and you need to understand how to connect with your audience through email.

What we’re talking about in this episode:

Why building your list directly impacts your biz (“The money is in the list!”).
How email is the single most important tool we use to drive sales and make money.
The upside of email – NOT IMPACTED BY DREADED ALGORITHMS!
Building connections and sharing content just got easier.
HOW to build your list! (HINT: “Sign up for my newsletter” doesn’t work!)

For additional resources and show notes, visit the episode podcast page on our website.
Resources and Mentions:

We use and recommend ConvertKit's email software
Read the Article: How to Build an Email List: 5 Ways to Get Subscribers to Your Blog
Episode 9: Building an Audience Pt 1: Getting Visitors to Your Blog
Tutorial: How to Start a Successful Blog
Start your first blog with our Free 5-Day Blogging Bootcamp

For more information and resources, check out the podcast page on our website.

Next Episode

Make Money Blogging Pt 1. What NOT to Do

012. The next saga in our fast and furious failures is here... (and we’ve had many more than these movies, I can assure you). This episode is Part 1 of 3 in a series on making money with your blog.

And as we often do here, we’re first sharing what did NOT work out for us before we share what did.

Including our first attempt at webinars, which I consider our real rock-bottom, most cringe-worthy moment.

I won’t spoil the story here, but it was an epic catastrophe -- and one that our MOMS were there to witness. 🙈

Y’all, we tried everything:

Ads
Amazon products
Launches and webinars
Affiliate marketing and selling other people’s products
Our own products
Tripwires and upsells

And they were all failures.

But the really cool thing here is...

Almost all of the methods to make money that we tried weren’t complete failures. They were just failures at that point in time.

We ended up making money using these same methods several months later when we had a better idea of what the heck we were doing.

We’ll talk more about that in Part 2 and Part 3 of this series.

And I’m excited to announce that joining me in this first episode of the series is my co-founder, Alex Nerney! I couldn’t really tell this part of the story without him.

For additional resources and show notes, visit the episode podcast page on our website.
Resources and Mentions:

Tutorial: How to Start a Successful Blog
Start your first blog with our Free 5-Day Blogging Bootcamp

For more information and resources, check out the podcast page on our website.

Launch Your Blog Biz - Building an Audience Pt 3: Creating Relationships and Fans

Transcript

Lauren 0:01

Welcome to the Launch Your Blog Biz podcast. I'm your host, Lauren McManus. I used to be a full time tax accountant and CPA with a whole lot of limiting beliefs and I can'ts whenever I thought about starting my own business. Fast forward a few months, and I quit my job after starting and growing my first blog to six figures in just a year. This is my space to share and yours to listen and grow, about how to build and scale your own blogging business and design a life on your