92: What Social Media Content is Working Best Right Now and How to Adjust Your Strategy Based on Insights for Beauty Businesses

03/18/25 • 34 min

Are your social media posts actually bringing in clients, or just collecting likes? If you’ve ever felt frustrated watching your content get tons of views but barely any bookings, you’re not alone. In this episode, I’m excited to dive into what’s actually working on social media right now—not just for visibility, but for real business growth.
As a social media manager for beauty professionals, I’ve seen what converts and what’s just fluff. I break down key insights, data-driven strategies, and the simple shifts you can make to turn your posts into new followers and bookings.
What you'll learn in this episode:

Why a large following and going viral don’t always mean more bookings
How to tell if your social media audience is actually local (and why it matters)
What type of content brings in the most website clicks and bookings?
The difference between visibility and conversion content
How can you use data and insights to fine-tune your social media strategy?
The easiest way to create engaging content without overcomplicating things
How one spa gained 50+ local followers overnight - could you try this?

After listening you’ll have actionable strategies to refine your content, grow a strong local following, and boost your conversion rate without spending hours online. Grab a pen and notebook because the ideas will be flowing!
Come see me at Nails and Lash Expo where I’ll be teaching a class on strategies for growing your local social media following. April 6th and 7th in Fort Lauderdale, Florida. There will be lots of amazing vendors and classes to take - I would love to meet you there! Get your ticket here: https://nailslashexpo.com
Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Why a large following and going viral don’t always mean more bookings
How to tell if your social media audience is actually local (and why it matters)
What type of content brings in the most website clicks and bookings?
The difference between visibility and conversion content
How can you use data and insights to fine-tune your social media strategy?
The easiest way to create engaging content without overcomplicating things
How one spa gained 50+ local followers overnight - could you try this?

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Previous Episode

91: Taking Control of Your Life and Cleaning Up Your Boundaries

Have you ever hit a point where your to-do list feels like it’s never-ending, your brain won’t turn off, and no matter how much you hustle, you’re still overwhelmed? Yeah... same. In this episode, I pull back the curtain and get real about the burnout I didn’t see coming, how I knew I had to make changes, and what I’m doing to make my business (and life) sustainable again.
No highlight reels here—just an honest look at what happens when we push too hard and how to find our way back. If you’ve ever felt like you’re juggling a million things and still dropping the ball, this one’s for you.
What you’ll hear in this episode:

The warning signs of burnout I ignored
How my “leaky boundaries” made everything harder (and how I’m fixing them)
Why taking a break or vacation usually isn’t enough
The small daily habits that are actually making the biggest impact
How I’m redefining success to prioritize joy, peace, and sustainability

This episode is all about giving yourself permission to slow down, reassess, and make changes that truly serve you. I challenge you to take a closer look at where you’re overextending yourself, identify what’s draining your energy, and start setting boundaries that actually stick. Business building doesn’t equal you having to be stretched thin. Hit play and let’s dive in!
Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Next Episode

93: 7 Signs Your Client Experience Needs Some Changes

Ever feel like you’re doing everything right, but clients still aren’t coming back consistently? You’re delivering a great service, but if rebookings and referrals are hit-or-miss, your client experience might need a little fine-tuning. In this episode, I break down the subtle (and not-so-subtle) signs that your client experience might need a glow-up.
From the first time they find you online to the moment they (hopefully) rebook, every client interaction matters. And if your books aren’t as full as you’d like, it’s time to take a closer look. I’m talking about the small shifts you could implement today that make a huge difference. This episode is full of lightbulb moments and easy fixes - hit play and boost your client retention asap!
What you’ll hear in this episode:

Are there sneaky red flags that your client experience needs work?
Why some clients disappear without a word - and how to keep them coming back
This key process could be confusing people (and costing you clients)
The subtle signs during an appointment that a client isn’t totally loving it
How can you get more referrals without feeling pushy or awkward?
What’s one simple tweak you can make this week to boost retention and client loyalty?

Grab your pen and notebook. You’re sure to be inspired after listening. It’s time to turn those one-time appointments into loyal, raving fans and keep your current clients returning happily!
Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect: