Lash Biz Babes

Erica Schramm

This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!

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Top 10 Lash Biz Babes Episodes

Goodpods has curated a list of the 10 best Lash Biz Babes episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Lash Biz Babes for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Lash Biz Babes episode by adding your comments to the episode page.

80: Make 2025 Your Best Year Yet: End of Year Pep Talk

Lash Biz Babes

12/17/24 • 16 min

Have you ever felt held back by fear, limiting beliefs, or even the opinions of others? In this episode, I open my heart and share the lessons I’ve learned from overcoming these hurdles—plus a little pep talk to help you bloom into the version of yourself you’ve always wanted to be. Let’s make 2025 the year you stop dimming your light, take up space unapologetically, and go for the big goals you’ve been dreaming of!
As someone who’s had to navigate anxiety, self-doubt, and letting go of people-pleasing tendencies, I know how freeing it feels to finally show up for yourself. This episode is about encouraging you to do the same—because you deserve a life full of joy, presence, and growth.

What you’ll hear in this episode:

A challenge to show up for yourself and make the most of the final weeks of 2024
Are fear and limiting beliefs secretly holding you back—and how can you overcome them?
Lessons you can learn from my personal healing journey to reclaim peace and joy in your life
Why it’s okay to be grateful for where you are while still wanting more
What mindset shifts can help you take up space and fully embrace your goals in 2025?

This is your sign to stop playing small. Tune in for all the feels, motivation, and a little nudge to take the next step toward your goals in 2025!
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

82: End of Year Wrap-Up: The Biggest Lessons Learned from 2024

Lash Biz Babes

12/31/24 • 40 min

How do you embrace the chaos of life and success? In this heartfelt year-end wrap-up, I share the highs, the lows, and all the messy, beautiful lessons 2024 brought my way. Whether you’ve faced personal struggles, business challenges, or those “is it all worth it?” moments, this episode is here to remind you: you’re not alone. Together, we’ll reflect on the power of resilience, the importance of growth, and why it’s okay to not have everything figured out.
As we prepare to step boldly into 2025, it’s time to start thinking bigger for your life and business. If growing your beauty business on social media is part of your goals, let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online. Learn more at www.beautycorpro.com.
What You’ll Hear in this Episode:

What lessons can we learn from the hardest and most rewarding moments of the year?
How do you keep moving forward when life feels unbearably heavy?
Why is asking for help so hard, and how can we get better at it? (I definitely have to keep working on this!)
How anchoring into your “why” can pull you through the toughest seasons
When it’s time to let go and how - from toxic relationships to services you don’t like providing
Are you embracing systems and support in your business—or doing it all the hard way?
How focusing on gratitude (even for the smallest things) can shift your mindset and help you through hard times
What if you started thinking bigger for your life and business in 2025?!

This episode is filled with personal stories, hard-won lessons, and encouragement to push forward no matter what the past year has thrown your way. Let’s close out 2024 together and step boldly into the new year, stronger and more inspired than ever. You’ve got this, and I’m here to support you!
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

67: Building Your Self-Confidence and Overcoming the Opinions of Others with Kaitlyn Francisco of She Lash University

Lash Biz Babes

09/17/24 • 40 min

Ever feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that lights her up.
We get real about the messy parts of life, how certain experiences and beliefs can stick to us, and how to shake them off and go after what you really want. Plus, she shares touching stories of students’ lives that have been changed because she stuck with her dreams.
What you’ll hear in this episode:

How to stop caring what others think and do what’s best for you
How do you turn not-so-great life experiences into a superpower?
Why working with big beauty brands can help you in your solo business
How can you build true self-confidence?
Building a beauty business that makes bank AND makes a difference
How do you stay true to your vision when other people don’t support it?
Changing your business as your life changes
What to do right now if you’re feeling stuck on the next step to take

Whether you’re new to the beauty industry or have been in it for years, this episode will empower you to carve your own unique path.
Resources:
50% OFF Success Mindset Course - This can be found on her online lash school - Coupon Code: lashbizbabe
Link: https://stan.store/Lash_Madame_SHE/p/success-mindset-rlpja
Where to connect with Kaitlyn:
Website: shesalonlash.com
Instagram: instagram.com/lash_madame_she
instagram.com/she_lash_university
Blog: sheisfree.substack.com
Where We Can Connect:

Let's be friends on IG: www.instagram.com/xoericaschramm
Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.

81: What to Focus on in 2025 to Grow Your Lash Business and a Loyal Clientele with Becca Jenkins of Ms. Bee Lashed

Lash Biz Babes

12/24/24 • 43 min

Ever wonder how some lash artists manage to build a loyal clientele and keep things fresh in our crowded industry? In this episode, I sit down with Becca Jenkins, a lash artist turned salon owner and product creator. She shares her best no-nonsense tips for creating a business that stands out. From delivering unforgettable client experiences to building boundaries that actually work, Becca gets real about what it takes to grow and thrive in the lash industry.
We talk about everything from how to stay relevant when the market feels oversaturated to why betting on yourself (even when you feel imposter syndrome creeping in) is a must. You won’t want to miss Becca’s creative take on diversifying your income with products and ideas that make you memorable. Plus, you’ll hear about the fun accessories she’s creating for lash artists!
What You’ll Hear in this Episode:

How did Becca become a successful business owner and build a loyal clientele?
What lessons did working at McDonald’s teach her about customer service?
Why consistency is more important than perfection in building a lasting clientele
What “sticking to your policies” says about you as a business owner
Becca’s thoughts on navigating imposter syndrome (take notes, friend!)
How to build a unique identity in a saturated industry
Why Becca believes beauty services are recession-proof, and how she plans to stay relevant
Why Becca is shifting away from selling lash application products to lash artist accessories and apparel
How will AI impact the beauty industry?

This is a perfect year-end episode packed with laughs, real talk, and actionable advice for building a business you truly love. Press play now and get inspired!
About Becca:
Becca is a 9+ year veteran in the lash industry based in Arizona. She just opened up her own salon suites and sells lash supplies from glue to lash trays. Currently, she is transitioning into developing her own apparel, accessory, and jewelry line for the lash industry. In 2025, she’ll host group events, such as Thirsty Thursdays, where the girls can get together and practice lash fanning to help build more lash community across the Arizona valley.
Where You Can Connect with Becca:
Instagram: instagram.com/msbeelashed
Website: www.bombini-spa.com
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

85: Answering Your Questions About Social Media, Business, Lashes, and More

Lash Biz Babes

01/21/25 • 25 min

This week, we’re switching things up with a Q&A episode packed with your burning questions about lashes, building your beauty business, and social media. You asked, and I’m spilling all the tea—from navigating social media like a pro to growing your beauty business, finding clients, and, of course, lash industry tips.
We’re covering everything from how to leverage local groups to attract more clients, deciphering if you really need an accountant for your business, and how to use social media for your business. I’ll also share some personal stories (like the time bookkeeping almost broke me!) and lessons learned along the way. This episode is packed with real talk to help you level up your beauty business.
Questions answered in this episode:

Is the Nextdoor app worth using to attract local clients?
What’s the best way to track expenses for a small beauty business?
What’s your top piece of advice for posting on social media and in general? (This is a two-part answer!)
How do you determine your target audience?
Is collaborating with other businesses a smart move?
What types of networking would you do in person?
What’s been the biggest factor in growing your beauty business?

Hit play to get inspired, learn something new, and feel supported on your entrepreneurial journey. If you love this episode, don’t forget to subscribe, share with your lash besties, and DM me on Instagram with your own questions for a future Q&A episode!
Don’t Forget! Lash Biz Babes Online Conference is happening in May and Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

61. Pros + Cons of Working for a Franchise Lash Studio with Denys Rodriguez aka DenyDiva

Lash Biz Babes

03/15/24 • 70 min

This week Denys and I are doing our tell all episode on what it’s like to work for a franchise lash studio! As with anything in life, there are pros & cons to it. In this episode we talked about lessons we learned, whether franchises are a good place to start out at or not, crazy client stories, how to decide whether to go solo or work for someone else, all about taking foreign fills and how to do it effectively, and more!I’m curious on your thoughts about the episode! DM me on IG and let me know what you think -> instagram.com/xoericaschramm Find Denys Online: Instagram.com/denydiva https://www.tiktok.com/@denydivaLash Biz Babes Online Conference tickets go on sale on March 16th! This is a 2-day, all online conference happening on May 18th + 19th for solo lash artists & beauty business owners who want to step into their empowered era. You will learn how to better support yourself physically, mentally, emotionally, financially, + strategically as a solo business owner this year🦋 learn more + get your ticket for $149 here - payment plan available! (prices will go up the closer the conference gets!): www.lashbizbabesconference.com

91: Taking Control of Your Life and Cleaning Up Your Boundaries

Lash Biz Babes

03/11/25 • 47 min

Have you ever hit a point where your to-do list feels like it’s never-ending, your brain won’t turn off, and no matter how much you hustle, you’re still overwhelmed? Yeah... same. In this episode, I pull back the curtain and get real about the burnout I didn’t see coming, how I knew I had to make changes, and what I’m doing to make my business (and life) sustainable again.
No highlight reels here—just an honest look at what happens when we push too hard and how to find our way back. If you’ve ever felt like you’re juggling a million things and still dropping the ball, this one’s for you.
What you’ll hear in this episode:

The warning signs of burnout I ignored
How my “leaky boundaries” made everything harder (and how I’m fixing them)
Why taking a break or vacation usually isn’t enough
The small daily habits that are actually making the biggest impact
How I’m redefining success to prioritize joy, peace, and sustainability

This episode is all about giving yourself permission to slow down, reassess, and make changes that truly serve you. I challenge you to take a closer look at where you’re overextending yourself, identify what’s draining your energy, and start setting boundaries that actually stick. Business building doesn’t equal you having to be stretched thin. Hit play and let’s dive in!
Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

64. What's Actually Working on Social Media to Get Lash/Beauty Clients Right Now

Lash Biz Babes

06/15/24 • 39 min

If you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on actual insights from our clients' content.

This is a great time of year to do a little audit of what's working well and what's not, and jazz up your content to hit your goals! I also give a little life update and let you know a few of the events I will be at this year! I would love to meet you if you'll be at any of them!

Elite Lash Convention in Dallas, TX on July 21st! I will be speaking about finding balance in your lash sets and in your life! So freaking excited for this topic. It is so near and dear to my heart. Here is where you can learn more and grab a ticket: www.elitelashconvention.com

Nails and Lash Expo in Fort Lauderdale, FL on April 6th and 7th, 2025! I will be teaching a class at this expo on growing your local following and establishing a strong local presence online, so you can actually grow your lash/beauty clientele from social media. Check out the event here: nailslashexpo.com

Lash Biz Babes is an official sponsor of International Lash Expo in Miami, FL on September 15th and 16th! Make sure to hit up the photo booth, because it will look great! ;) Use code LASHBIZBABES at checkout for 10% off your ticket! (I don't make any money from you using the code - you just get a discount!)

And I will be at LashCon this year as an attendee! We will be doing another Lash Biz Babes Meetup this year, so keep a look out for details. Send me a message on IG if you're interested, and I will add you to my list to send details to when I have it planned.

Let's be friends on IG: www.instagram.com/xoericaschramm

Tired of doing all your content by yourself? Want someone to manage your social media for you? We offer done for you content and full social media management services for salons and beauty businesses on Facebook, Instagram, Google Business Profile, and TikTok. Send me a message on IG and let's talk about it! www.instagram.com/xoericaschramm

76: Black Friday Sales Strategy for Beauty Businesses

Lash Biz Babes

11/19/24 • 36 min

Are you ready to make the most out of your Black Friday sales without sacrificing precious family or personal time? This week, I dive into all things Black Friday planning and launching, giving you step-by-step guidance to set up a sale that won’t just make cash but will also free you from constant online monitoring.
From choosing deals your clients can’t resist to boosting visibility, you’ll hear the strategies I’ve honed while helping beauty businesses like yours pull in thousands during this high-demand weekend. But wait—this episode isn’t just a checklist; I share stories and insights from clients who’ve crushed their holiday sales goals.
What You’ll Learn in the Episode:

What’s the secret to planning a Black Friday sale that actually boosts revenue without discounting your worth?
Make money on Black Friday without feeling glued to your phone or computer
What’s the best way to create hype for your sale so clients are ready to buy before it even starts?
Should you offer package deals, discounts, or something totally different?
How do you turn holiday sales into long-term loyalty instead of one-time buys?
The common mistake businesses make when launching a sale, and how can you avoid it (You’ll remember this forever!)
How you can use email and social media to keep your sale visible—without feeling like you’re annoying your followers
What back-end systems can you set up in advance so you can truly relax and enjoy the holiday?

Whether you’re a solo lash artist or a spa with multiple locations, tune in to make sure your Black Friday isn’t just profitable but smooth and stress-free!
LASH BIZ BABES ONLINE CONFERENCE 2025 PRESALE LIST! We are coming back for year 3 on May 17th and 18th, 2025! This is our two-day virtual conference to empower solo beauty business owners to physically, mentally, emotionally, strategically, and financially thrive in your beauty business. You'll learn from industry experts, ask your questions during the Q+As and panels, and make new online friends in the industry! Plus, you can do it all from the comfort of your own home!
The $99 ticket presale is from 11/29-12/2. These are the lowest tickets available! Prices will go up next year as the online conference gets closer. Get on our presale list to be the first to know when presale tickets are live!
Get on the Presale Access List:
https://ericaschramm.kit.com/09cf3d7175
Presale Tickets once they are live:
www.lashbizbabesconference.com
Resources:
Metricool Social Media Post Scheduling

40. Life Update + My Full Unedited Story of My 8.5 Years in the Lash Industry-Mindset + Growth Tips

Lash Biz Babes

05/18/23 • 64 min

I realized recently that I have not really shared my full story of how I got into the lash industry & all my ups & downs from the last 8.5 years of being a lash artist. So today, I got real, raw, & vulnerable. I’m telling you it all in hopes that you’ll be able to see yourself in parts of my story & won’t feel alone in your struggles. I also shared several mindset + business strategy growth tips throughout that you can takeaway to help you grow your beauty/lash business today. Let’s be friends on IG! www.instagram.com/xoericaschrammLash Biz Babes Online Conference is right around the corner! Come learn business skills like marketing, branding, client attraction, sales, mental health support, etc. that will help you grow your clientele, make more money, step up your social media game, own your expertise, become an authority, & truly get to live life on your own terms because of it. I can’t wait to see you there!Tickets are normally $399 right now, but here’s an exclusive link to get yours for $299 because ily & thank you for being a listener🩷 https://lashbizbabesacademy.teachable.com/purchase?product_id=4756121

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FAQ

How many episodes does Lash Biz Babes have?

Lash Biz Babes currently has 95 episodes available.

What topics does Lash Biz Babes cover?

The podcast is about Beauty Business, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Lash Biz Babes?

The episode title '63. Spilling the Tea about Lash Biz Babes Online Conference' is the most popular.

What is the average episode length on Lash Biz Babes?

The average episode length on Lash Biz Babes is 39 minutes.

How often are episodes of Lash Biz Babes released?

Episodes of Lash Biz Babes are typically released every 7 days.

When was the first episode of Lash Biz Babes?

The first episode of Lash Biz Babes was released on Feb 16, 2022.

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Lash Biz Babes

Erica Schramm

Top 10 Lash Biz Babes Episodes

FAQ

How many episodes does Lash Biz Babes have?

What topics does Lash Biz Babes cover?

What is the most popular episode on Lash Biz Babes?

What is the average episode length on Lash Biz Babes?

How often are episodes of Lash Biz Babes released?

When was the first episode of Lash Biz Babes?

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