Lash Biz Babes

If you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on actual insights from our clients' content.

This is a great time of year to do a little audit of what's working well and what's not, and jazz up your content to hit your goals! I also give a little life update and let you know a few of the events I will be at this year! I would love to meet you if you'll be at any of them!

Elite Lash Convention in Dallas, TX on July 21st! I will be speaking about finding balance in your lash sets and in your life! So freaking excited for this topic. It is so near and dear to my heart. Here is where you can learn more and grab a ticket: www.elitelashconvention.com

Nails and Lash Expo in Fort Lauderdale, FL on April 6th and 7th, 2025! I will be teaching a class at this expo on growing your local following and establishing a strong local presence online, so you can actually grow your lash/beauty clientele from social media. Check out the event here: nailslashexpo.com

Lash Biz Babes is an official sponsor of International Lash Expo in Miami, FL on September 15th and 16th! Make sure to hit up the photo booth, because it will look great! ;) Use code LASHBIZBABES at checkout for 10% off your ticket! (I don't make any money from you using the code - you just get a discount!)

And I will be at LashCon this year as an attendee! We will be doing another Lash Biz Babes Meetup this year, so keep a look out for details. Send me a message on IG if you're interested, and I will add you to my list to send details to when I have it planned.

Let's be friends on IG: www.instagram.com/xoericaschramm

Tired of doing all your content by yourself? Want someone to manage your social media for you? We offer done for you content and full social media management services for salons and beauty businesses on Facebook, Instagram, Google Business Profile, and TikTok. Send me a message on IG and let's talk about it! www.instagram.com/xoericaschramm

Missed the Lash Biz Babes Online Conference 2025? I've Got You! If you weren’t able to join us live, don’t worry - you can still catch every powerful session, speaker, and strategy shared at the Lash Biz Babes Online Conference 2025!
This episode gives you a sneak peek with some short clips straight from the conference, but if you’re ready to dive all the way in, you can grab the full replays and learn how to grow, scale, and thrive in your lash or beauty business.
💻 Get lifetime access to the full conference replays for just $128

✨ Or split it up - 2 monthly payments of $68
Tap the links below to choose your option and start learning today!
Pay in Full: https://lashbizbabesacademy.teachable.com/purchase?product_id=6247394
Payment Plan: https://lashbizbabesacademy.teachable.com/purchase?product_id=6247396
Connect with the speakers + panelists:

Erica: https://www.instagram.com/xoericaschramm/

Linda: https://www.instagram.com/littlelindaslashes/

Jasmine: https://www.instagram.com/jazzysglambar_/

Deb: https://www.instagram.com/debbazzle/

Brenda: https://www.instagram.com/beautybybibillc_/

Tee the Brand: https://www.instagram.com/iamteethebrand/

Rebecca: https://www.instagram.com/msbeelashed/

Sydnee: https://www.instagram.com/pacificbeautycove/

Michelle: https://www.instagram.com/imperfectionisbeautylashes/

Mo: https://www.instagram.com/lashluva/

Kaitlyn: https://www.instagram.com/she_beauty.and.education/

Jenna: https://www.instagram.com/jennacarrollcoaching/

Crystal: https://www.instagram.com/bkeyelashes/

Francesca: https://www.instagram.com/itsfrancescarmz/

Cecilia: https://www.instagram.com/ceciliawiscomb/

Jennica: https://www.instagram.com/jennicaminer_fnp/

Cristina: https://www.instagram.com/itscristinafard/

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are your social media posts actually bringing in clients, or just collecting likes? If you’ve ever felt frustrated watching your content get tons of views but barely any bookings, you’re not alone. In this episode, I’m excited to dive into what’s actually working on social media right now—not just for visibility, but for real business growth.
As a social media manager for beauty professionals, I’ve seen what converts and what’s just fluff. I break down key insights, data-driven strategies, and the simple shifts you can make to turn your posts into new followers and bookings.
What you'll learn in this episode:

• Why a large following and going viral don’t always mean more bookings
• How to tell if your social media audience is actually local (and why it matters)
• What type of content brings in the most website clicks and bookings?
• The difference between visibility and conversion content
• How can you use data and insights to fine-tune your social media strategy?
• The easiest way to create engaging content without overcomplicating things
• How one spa gained 50+ local followers overnight - could you try this?

After listening you’ll have actionable strategies to refine your content, grow a strong local following, and boost your conversion rate without spending hours online. Grab a pen and notebook because the ideas will be flowing!
Come see me at Nails and Lash Expo where I’ll be teaching a class on strategies for growing your local social media following. April 6th and 7th in Fort Lauderdale, Florida. There will be lots of amazing vendors and classes to take - I would love to meet you there! Get your ticket here: https://nailslashexpo.com
Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com
Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Is continuing education actually worth it... or just another thing beauty pros feel pressured to invest in? In this episode, I share my own real-world journey through lash trainings, trial-and-error, and that moment I realized, years in, that there were skills I desperately needed but never got in school. (Spoiler: It wasn’t more lash maps.)
I also open up about what I wish I’d done differently, how to know when it’s time to invest in a course (and when it’s not), and what kind of education really helps you stand out - not just in your skills, but in your income, freedom, and confidence as a solo beauty business owner. Plus, I give you a peek into the Lash Biz Babes Conference and why it’s become such a full-circle moment for me.

What you’ll learn in this episode:

• What’s missing from most beauty school curriculums?
  
• How to figure out what kind of education you need next
  
• Can the right course actually fast-track your income?
  
• What should you ask before signing up for any class or coaching?
  
• How bad habits (in biz or technique) holding you back
  
• What’s one mindset shift that could change everything?

If you’ve been debating whether that next training or business course is worth the money (or just feeling overwhelmed by all the options), this one’s for you.

Speaking of continuing education, have you gotten your ticket to Lash Biz Babes Online Conference 2025?! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Use code “LBB2025” to get $50 of your ticket. (Available for the pay-in-full option only) Learn more and grab your ticket at www.lashbizbabesconference.com.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Want to know how a former school counselor built a thriving lash empire and created one of the industry's most inclusive expos? Find out in this episode of Lash Biz Babes with the creator of ILE and special guest Crystal Perez!

In this episode, I had the pleasure of chatting with Crystal Perez, the dynamic force behind CP5 Enterprise and the International Lash Expo (ILE). Crystal's journey from education to the beauty industry is fascinating, and she shares how her background as a school counselor has shaped her unique approach to business. We dive into the story behind ILE, exploring Crystal's vision for creating inclusive, accessible events that truly serve the lash artist community.

We also cover building strong client relationships, the power of community support, and the importance of continuous learning. As a mom and business owner, Crystal also gets real about balancing it all.

Whether you're just starting out or looking to level up your lash business, this episode is full of inspiration and actionable tips. Trust me, you won't want to miss Crystal's behind-the-scenes look at organizing industry-changing events and her perspective on collaboration in the beauty world!

Key Takeaways:

• The unexpected skill from Crystal's past career that became her secret weapon in the lash industry
• The "aha" moment that birthed an international expo - and it's not what you think!
• Crystal's unconventional approach to balancing motherhood and empire-building
• This counterintuitive strategy that keeps Crystal's clients coming back for more
• A game-changing perspective shift for lash artists feeling stuck in their business
• The surprising way networking can transform your lash career overnight
• Sneak peek: The next big thing Crystal's planning for ILE

Hit play to learn more about Crystal, the International Lash Expo and then go grab your ticket to meet her - and more friends - in person!

Use code "LASHBIZBABES" for 10% off your International Lash Expo ticket! https://internationallashexpo.com/

Connect with Crystal:
instagram.com/bkeyelashes

instagram.com/beautymobclothing

instagram.com/internationallashexpo

Where to Find Erica Online:

Let's be friends on IG! instagram.com/xoericaschramm