Lash Biz Babes

If you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on actual insights from our clients' content.

This is a great time of year to do a little audit of what's working well and what's not, and jazz up your content to hit your goals! I also give a little life update and let you know a few of the events I will be at this year! I would love to meet you if you'll be at any of them!

Elite Lash Convention in Dallas, TX on July 21st! I will be speaking about finding balance in your lash sets and in your life! So freaking excited for this topic. It is so near and dear to my heart. Here is where you can learn more and grab a ticket: www.elitelashconvention.com

Nails and Lash Expo in Fort Lauderdale, FL on April 6th and 7th, 2025! I will be teaching a class at this expo on growing your local following and establishing a strong local presence online, so you can actually grow your lash/beauty clientele from social media. Check out the event here: nailslashexpo.com

Lash Biz Babes is an official sponsor of International Lash Expo in Miami, FL on September 15th and 16th! Make sure to hit up the photo booth, because it will look great! ;) Use code LASHBIZBABES at checkout for 10% off your ticket! (I don't make any money from you using the code - you just get a discount!)

And I will be at LashCon this year as an attendee! We will be doing another Lash Biz Babes Meetup this year, so keep a look out for details. Send me a message on IG if you're interested, and I will add you to my list to send details to when I have it planned.

Let's be friends on IG: www.instagram.com/xoericaschramm

Tired of doing all your content by yourself? Want someone to manage your social media for you? We offer done for you content and full social media management services for salons and beauty businesses on Facebook, Instagram, Google Business Profile, and TikTok. Send me a message on IG and let's talk about it! www.instagram.com/xoericaschramm

Are you ready to make the most out of your Black Friday sales without sacrificing precious family or personal time? This week, I dive into all things Black Friday planning and launching, giving you step-by-step guidance to set up a sale that won’t just make cash but will also free you from constant online monitoring.
From choosing deals your clients can’t resist to boosting visibility, you’ll hear the strategies I’ve honed while helping beauty businesses like yours pull in thousands during this high-demand weekend. But wait—this episode isn’t just a checklist; I share stories and insights from clients who’ve crushed their holiday sales goals.
What You’ll Learn in the Episode:

• What’s the secret to planning a Black Friday sale that actually boosts revenue without discounting your worth?
• Make money on Black Friday without feeling glued to your phone or computer
• What’s the best way to create hype for your sale so clients are ready to buy before it even starts?
• Should you offer package deals, discounts, or something totally different?
• How do you turn holiday sales into long-term loyalty instead of one-time buys?
• The common mistake businesses make when launching a sale, and how can you avoid it (You’ll remember this forever!)
• How you can use email and social media to keep your sale visible—without feeling like you’re annoying your followers
• What back-end systems can you set up in advance so you can truly relax and enjoy the holiday?

Whether you’re a solo lash artist or a spa with multiple locations, tune in to make sure your Black Friday isn’t just profitable but smooth and stress-free!
LASH BIZ BABES ONLINE CONFERENCE 2025 PRESALE LIST! We are coming back for year 3 on May 17th and 18th, 2025! This is our two-day virtual conference to empower solo beauty business owners to physically, mentally, emotionally, strategically, and financially thrive in your beauty business. You'll learn from industry experts, ask your questions during the Q+As and panels, and make new online friends in the industry! Plus, you can do it all from the comfort of your own home!
The $99 ticket presale is from 11/29-12/2. These are the lowest tickets available! Prices will go up next year as the online conference gets closer. Get on our presale list to be the first to know when presale tickets are live!
Get on the Presale Access List:
https://ericaschramm.kit.com/09cf3d7175
Presale Tickets once they are live:
www.lashbizbabesconference.com
Resources:
Metricool Social Media Post Scheduling

You all have been asking this question this year, so I wanted to do a deep dive into what it's like to find a space to rent as a lash artist or beauty business owner! In my 9 years in the industry, I have worked in several different capacities including as a receptionist, booth rent, a salon suite, a w2 employee, from home, etc. And I've also rented from a few different landlords as well as toured several spaces. There are so many details that go into finding the right, long-term home for your beauty business, so my hope with this episode is that it helps you be thorough in your search and really understand what to be looking out for. Especially if it's your first time renting a space for your business, that can feel pretty exciting and nerve wracking, so I hope this helps you feel more prepared as you start your search!

Thank you to Prolong LashTM for sponsoring this week's episode of Lash Biz Babes! Here is where you can shop all things Prolong: ⁠www.prolonglash.com⁠A bit more about the company: "Since it's inception in 2009, Prolong LashTM has committed its efforts and expertise to providing the best aftercare products for the lash industry. From its humble beginnings in the front room of a house to taking the brand to a global scale, Prolong Lash has consistently listened to its customers and provided them with the solution they have longed for. It's no wonder they are the world's most loved eyelash extension aftercare specialists. Their mission is to provide business solutions to lash professional to become successful entrepreneurs. They educate and share their knowledge to create a thriving lash community supporting and helping each other grow."

Let's be friends on IG! www.instagram.com/xoericaschramm

Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources

Looking for some mentorship to really grow your beauty business? Here are all the current ways we can work together: https://www.ericaschramm.com/links#jCYuoq

In this week's episode of Lash Biz Babes Podcast, I am joined by April Pahayahay owner of Lash Meka which is based in Kapolei, Hawaii. April takes us on an insightful journey into her world, where she has not only conquered the challenges of establishing a lash business but has also thrived in the beautiful yet costly paradise of Hawaii.

Tackling the high cost of living in Hawaii head-on, April shares her invaluable wisdom on knowing your numbers. She shares how she has found success by setting up her lash business for low expenses without compromising on quality - which is something we can all learn from regardless of where you're located.

But that's not all – April spills the beans on how to market yourself and your team effectively to stay consistently busy. And how she brings loyal clients in from the start. She also shares her insights and experiences with organic marketing versus paid ads. With a candid comparison of the two approaches, she unveils the tactics that have yielded the best results for her lash business.

And of course we had to chat about mom life! April lets us peek into how she manages the role of a thriving beauty business owner with the joys and challenges of motherhood. She opens up about her recent transition to mom life and what has helped her the most as she has navigated this new journey.

Whether you're a seasoned lashpreneur or an aspiring beauty business owner, you will definitely be able to takeaway tips & guidance from this episode. Tune in and get ready to elevate your lash business, no matter the hurdles you face!

Connect with April Online:

Website: https://lashmeka.net/

Instagram: https://www.instagram.com/lash.meka/

Let's be friends on Insta! https://www.instagram.com/xoericaschramm/

Lash Biz Babes Meetup at LashCon in October in Anaheim, CA! We are doing an in-person meetup! Come meet me, other listeners, & former guests while we have brunch together! It will be on Saturday, October 14th. More details to come. RSVP at this link so I can get a headcount :) https://www.ericaschramm.com/lbb-meetup

Ready to Grow Your Lash or Beauty Business? Here are all the current ways to work with me! https://www.ericaschramm.com/links#jCYuoq

On today's episode join us for an inspiring and insightful guest episode featuring Amanda Wagner, owner of Pretty Little Lash Co, as she shares her journey to success in the lash industry. During our chat, Amanda unveils her secrets to building a thriving clientele in a small town, attracting high-end clients, and gracefully navigating the challenges of mom life while running a successful business.

Episode Highlights:

1. From Passion to Success: Amanda takes us back to her beginnings and reveals how her passion for lashing and dedication paved the way for "Pretty Little Lash Co" to become the go-to destination for beauty services in their small town.
2. Mastering Client Attraction: Building a clientele is no easy feat, especially in a small community. Amanda shared her tried-and-tested strategies for attracting and retaining loyal customers. Learn the art of word-of-mouth marketing and creating exceptional customer experiences that keep clients coming back for more.
3. Standing Out in Your Area: Discover how Amanda managed to position her business as a premium service provider, catering to clients who are willing to pay full price - no questions asked. She shares her tips for elevating your brand, pricing your services, and offering unique experiences that set you apart from others in your area.
4. The Balancing Act: As a mom and a business owner, Amanda knows firsthand the challenges of juggling personal and professional responsibilities. Tune in as she shares valuable insights into how she grows and runs her business as a mom and how she retired her husband from his job.

Whether you're an aspiring lash artist, a seasoned business owner, or a mom looking to make her mark in the beauty industry, this episode will leave you inspired, motivated, and armed with actionable tips to build your clientele, attract high-end customers, and be a present mom in the process of it all!

So, grab your headphones and get ready to be empowered by Amanda Wagner's amazing story and insights!

Find Amanda Online:

IG: https://www.instagram.com/prettylittlelashco/

Website: https://www.prettylittlelashco.com/

Pretty Little Lash Academy: https://prettylittlelashacademy.mykajabi.com/

Let's Be Friends! Find Erica on Instagram: https://www.instagram.com/xoericaschramm/

Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources

Lash Biz Babes Meetup @ LashCon! We are doing an LBB get together on Saturday, October 14th in Anaheim, CA! Come meet fellow listeners & myself while we have brunch together. More details to come, but please RSVP at this link, so I can get a head count! https://www.ericaschramm.com/lbb-meetup

Ready to take the next step in growing your beauty business? Here are all the current ways to work with Erica including 1:1 coaching or online courses: https://www.ericaschramm.com/links#jCYuoq