81: What to Focus on in 2025 to Grow Your Lash Business and a Loyal Clientele with Becca Jenkins of Ms. Bee Lashed

12/24/24 • 43 min

Ever wonder how some lash artists manage to build a loyal clientele and keep things fresh in our crowded industry? In this episode, I sit down with Becca Jenkins, a lash artist turned salon owner and product creator. She shares her best no-nonsense tips for creating a business that stands out. From delivering unforgettable client experiences to building boundaries that actually work, Becca gets real about what it takes to grow and thrive in the lash industry.
We talk about everything from how to stay relevant when the market feels oversaturated to why betting on yourself (even when you feel imposter syndrome creeping in) is a must. You won’t want to miss Becca’s creative take on diversifying your income with products and ideas that make you memorable. Plus, you’ll hear about the fun accessories she’s creating for lash artists!
What You’ll Hear in this Episode:

How did Becca become a successful business owner and build a loyal clientele?
What lessons did working at McDonald’s teach her about customer service?
Why consistency is more important than perfection in building a lasting clientele
What “sticking to your policies” says about you as a business owner
Becca’s thoughts on navigating imposter syndrome (take notes, friend!)
How to build a unique identity in a saturated industry
Why Becca believes beauty services are recession-proof, and how she plans to stay relevant
Why Becca is shifting away from selling lash application products to lash artist accessories and apparel
How will AI impact the beauty industry?

This is a perfect year-end episode packed with laughs, real talk, and actionable advice for building a business you truly love. Press play now and get inspired!
About Becca:
Becca is a 9+ year veteran in the lash industry based in Arizona. She just opened up her own salon suites and sells lash supplies from glue to lash trays. Currently, she is transitioning into developing her own apparel, accessory, and jewelry line for the lash industry. In 2025, she’ll host group events, such as Thirsty Thursdays, where the girls can get together and practice lash fanning to help build more lash community across the Arizona valley.
Where You Can Connect with Becca:
Instagram: instagram.com/msbeelashed
Website: www.bombini-spa.com
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

How did Becca become a successful business owner and build a loyal clientele?
What lessons did working at McDonald’s teach her about customer service?
Why consistency is more important than perfection in building a lasting clientele
What “sticking to your policies” says about you as a business owner
Becca’s thoughts on navigating imposter syndrome (take notes, friend!)
How to build a unique identity in a saturated industry
Why Becca believes beauty services are recession-proof, and how she plans to stay relevant
Why Becca is shifting away from selling lash application products to lash artist accessories and apparel
How will AI impact the beauty industry?

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Previous Episode

80: Make 2025 Your Best Year Yet: End of Year Pep Talk

Have you ever felt held back by fear, limiting beliefs, or even the opinions of others? In this episode, I open my heart and share the lessons I’ve learned from overcoming these hurdles—plus a little pep talk to help you bloom into the version of yourself you’ve always wanted to be. Let’s make 2025 the year you stop dimming your light, take up space unapologetically, and go for the big goals you’ve been dreaming of!
As someone who’s had to navigate anxiety, self-doubt, and letting go of people-pleasing tendencies, I know how freeing it feels to finally show up for yourself. This episode is about encouraging you to do the same—because you deserve a life full of joy, presence, and growth.

What you’ll hear in this episode:

A challenge to show up for yourself and make the most of the final weeks of 2024
Are fear and limiting beliefs secretly holding you back—and how can you overcome them?
Lessons you can learn from my personal healing journey to reclaim peace and joy in your life
Why it’s okay to be grateful for where you are while still wanting more
What mindset shifts can help you take up space and fully embrace your goals in 2025?

This is your sign to stop playing small. Tune in for all the feels, motivation, and a little nudge to take the next step toward your goals in 2025!
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Next Episode

82: End of Year Wrap-Up: The Biggest Lessons Learned from 2024

How do you embrace the chaos of life and success? In this heartfelt year-end wrap-up, I share the highs, the lows, and all the messy, beautiful lessons 2024 brought my way. Whether you’ve faced personal struggles, business challenges, or those “is it all worth it?” moments, this episode is here to remind you: you’re not alone. Together, we’ll reflect on the power of resilience, the importance of growth, and why it’s okay to not have everything figured out.
As we prepare to step boldly into 2025, it’s time to start thinking bigger for your life and business. If growing your beauty business on social media is part of your goals, let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online. Learn more at www.beautycorpro.com.
What You’ll Hear in this Episode:

What lessons can we learn from the hardest and most rewarding moments of the year?
How do you keep moving forward when life feels unbearably heavy?
Why is asking for help so hard, and how can we get better at it? (I definitely have to keep working on this!)
How anchoring into your “why” can pull you through the toughest seasons
When it’s time to let go and how - from toxic relationships to services you don’t like providing
Are you embracing systems and support in your business—or doing it all the hard way?
How focusing on gratitude (even for the smallest things) can shift your mindset and help you through hard times
What if you started thinking bigger for your life and business in 2025?!

This episode is filled with personal stories, hard-won lessons, and encouragement to push forward no matter what the past year has thrown your way. Let’s close out 2024 together and step boldly into the new year, stronger and more inspired than ever. You’ve got this, and I’m here to support you!
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect: